Digital Indoor and Outdoor advertising – What’s the difference?

These two forms of DOOH advertising have their characteristics and advantages, which are important to understand for successful promotion of a brand or product compared to static advertising.

Digital indoor advertising

 

Indoor advertising is targeted at audiences located inside premises, such as shopping malls, cinemas, hotels, restaurants, and office spaces. The main elements of Indoor advertising are advertising screens and video walls, which are placed inside buildings and rooms.

 

For digital indoor advertising, specialized indoor tv software is used, allowing the management of video and audio materials on indoor screens. Indoor TV players and indoor radio players provide high-quality and uninterrupted content playback.

 

Digital outdoor advertising

 

In contrast, outdoor advertising is aimed at those who are outside of premises. These can be billboards, lightboxes, posters, and other advertising structures located on streets, in parks, on vehicles, and public transport.

 

For digital outdoor advertising, CMS – content management software is used, which allows planning and playback of content on outdoor screens and other external advertising carriers. This solution enables effective digital advertising control and ensures high visibility at any time of the day.

 

Indoor advertising and its peculiarities

 

For a better understanding of how this form of advertising works, it’s necessary to know its peculiarities. Usually, marketers choose a target for precise impact on the target audience, setting it to a certain radius around the point of sale. But in advertising campaigns, there is a minimal threshold on distance.

 

Advertising will cover everyone who is within a 500-meter radius. To this selection, “extra” people who are not representatives of the target audience might be included.

 

Indoor advertising, placed directly at the point of sale or nearby, will cover fewer people. But they are guaranteed to be potential buyers.

 

The second peculiarity lies in the impact on a “warm” or “hot” audience. If people have already come to the shopping center, it means they are ready to make purchases. It’s necessary to direct them to the “right” store and call them to action.

 

Finally, announcements in public premises affect customers always. Unlike internet advertising, they can’t be turned off or marked as spam.

 

Examples of static indoor advertising:

 

– Dummies or jumbos. These are objects that fully replicate a recognizable product, but are reproduced in larger sizes. For example, an advertising stand in the shape of a well-known battery could be placed in a home goods store;

 

– Lightboxes. These are illuminated boxes inside which advertising posters are placed. Thanks to backlighting, lightboxes attract more attention. They are used for advertising new products, promotional offers;

 

– Mobiles or banners. These are large hanging structures, often used either in shopping centers or in multi-brand stores. Their purpose is to inform visitors about the presence of a certain store/brand in the shopping center. Interested customers are guided by the mobile and head towards the advertised store;

 

– Shelf talkers. These are small panels that attach to a shelf or merchandise rack. Their task is to draw attention to a specific product – a novelty, promotion, limited collection;

 

– Wobblers. Another element that attaches to the shelf;

 

– Stoppers. Vertical dividers. Usually, two dividers are used, between them is the product with one common feature – from the same manufacturer;

 

– Neck hangers. Advertising equipment used only for bottles. A paper element is placed over the neck, highlighting the product among all others on the shelf;

 

– Promo stands. These are branded stands for informing visitors to the store or conducting tastings;

 

– Corners or brand corners. These are separate sales points in a shopping mall, decorated according to the brand’s corporate style;

 

– Dispensers. Such stands are equipped with pockets. Passersby take brochures, flyers, or other printed advertising materials from them;

 

– Roll-ups – vertical retractable structures with a fixed poster;

 

– Table tents. A small structure made of transparent plastic, inside which a flyer is placed.

 

Some static structures have come into indoor advertising from outdoor advertising. They are rarely used in stores. More often, they are applied in shopping centers to direct visitors to a store. For example, a standee or a panel-mount is used. In both cases, the equipment displays the brand’s logo. The mount is attached to the wall or ceiling, while the standee is placed on the floor. The floor equipment has a larger area, so it can display an offer or promotion conditions.

 

Features of outdoor advertising as a channel for spreading advertising information

 

Outdoor advertising media hold a somewhat unique position compared to other advertising mediums. This is linked, primarily, to the fact that the main purpose of the majority of media used as advertising carriers is not the publication of advertisements: press, television, and radio are created and function as socially significant sources of public non-commercial information, for which advertising is an important, but not the main element. On the other hand, outdoor advertising media are exclusively designed for the dissemination of commercial advertising information, which inevitably influences the audience’s attitude towards them: according to many studies, most people consider outdoor advertising (especially street advertising) an irritating factor that significantly worsens the urban landscape. Such an attitude is greatly facilitated by the fact that outdoor advertising cannot be “turned off” or ignored in a similar manner, making contact with it inevitable. Considering such a reaction to pervasive outdoor advertising, advertising concept developers sometimes advise advertisers to use specific, unconventional creative strategies when conducting advertising campaigns.

 

Indoor advertising and outdoor advertising — combining directions

 

When developing or planning an advertising campaign, entrepreneurs might get the false impression that they can use only one type of placement. By combining outdoor and indoor forms, it’s possible to cover more potential customers, warm them up, increase product recognition, and gain more profit.

 

Outdoor advertising should be used to create intrigue. Bright visual effects, simple messages attract the reader’s attention. But then, they should see an indoor carrier to get more information about the product:

 

– availability of a promotion on the product;

 

– recommendations for use;

 

– sales location.

 

Of course, there’s always a certain budget and limitations. Therefore, it’s necessary to responsibly approach the placement of advertisements to ensure that the spent budget works as efficiently as possible.

 

The importance of choosing the right solution

 

The choice between Indoor and Outdoor advertising depends on the campaign’s objectives, target audience, and budget. Indoor advertising is effective for attracting the attention of audiences indoors, while Outdoor advertising can be useful for catching the attention of mass audiences on streets and public spaces.

 

Regardless of the type of advertising you choose, it’s important to have a proper strategy based on digital advertising media and modern digital signage solutions, where the foundation is content management software. It will give you an advantage over competitors and the ability to create unconventional advertising campaigns.

 

Ultimately, by combining indoor and outdoor advertising, companies can achieve a greater impact on their target audience. Indoor advertising offers the opportunity to present a product or service in detail, attracting the attention of an already interested audience. Outdoor advertising serves as a tool for grabbing attention and creating intrigue, engaging potential customers.

 

Both directions can complement each other, creating a comprehensive advertising strategy that can significantly enhance the effectiveness of the advertising campaign and make the brand more visible in the advertising world. Thus, by combining the efforts of indoor and outdoor advertising, companies can create a comprehensive and integrated advertising strategy that effectively attracts new customers and increases brand recognition.

 

Advision is a Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!

Share the news

Other news

  • case

    2 April 2024

    Effectiveness of outdoor digital advertising – 4 key questions from advertisers

    #

    Learn more
  • case

    30 March 2024

    How LED screens transform the cityscape

    #

    Learn more
  • case

    27 March 2024

    Digital Signage technologies in the subway for passengers

    #

    Learn more
  • case

    24 March 2024

    Television for digital menu in a cafe: 5 actions to create an affordable digital signage

    #

    Learn more
  • case

    21 March 2024

    Digital Indoor and Outdoor advertising – What’s the difference?

    #

    Learn more
  • case

    18 March 2024

    Digital signage in hardware stores: 4 obvious advantages

    #

    Learn more
  • case

    15 March 2024

    Advertising on LED screens becomes even more affordable due to the cheapening of technologies in 2024

    #

    Learn more
  • case

    12 March 2024

    Digital signage in toy stores – trends of 2024

    #

    Learn more
  • case

    9 March 2024

    Digital price tags on shelves with goods – 12 benefits

    #

    Learn more
  • case

    6 March 2024

    Digital technologies in pet stores: Trends of 2024

    #

    Learn more
  • case

    3 March 2024

    Digital indoor advertising stimulates purchases – 7 useful tips

    #

    Learn more
  • case

    29 February 2024

    DOOH – eco-advertising is supported by over 80% of companies

    #

    Learn more
  • case

    26 February 2024

    The role of digital signage in enhancing efficiency and comfort in airport waiting areas in 2024

    #

    Learn more
  • case

    23 February 2024

    How digital signage stimulates impulse purchases in clothing stores: 6 advantages

    #

    Learn more
  • case

    20 February 2024

    DOOH (Digital Out Of Home) as an effective advertising channel in 2024

    #

    Learn more
  • case

    17 February 2024

    Digital advertising screens in a household appliance store in 2024

    #

    Learn more
  • case

    14 February 2024

    Digital Signage and CMS for post offices: 6 factors for choosing

    #

    Learn more
  • case

    11 February 2024

    Big LED screens in shopping malls: modern trends of 2024

    #

    Learn more
  • case

    8 February 2024

    Creating a DOOH advertising business using LED screens and CMS in 2024

    #

    Learn more
  • case

    5 February 2024

    Digital signage for travel agencies: effective travel advertising in 2024

    #

    Learn more
  • case

    2 February 2024

    Digital displays for car advertising: innovative opportunities in 2024

    #

    Learn more
  • case

    29 January 2024

    Geotargeting in DOOH: effectiveness of precise ad targeting in 2024

    #

    Learn more
  • case

    26 January 2024

    LED software for screens at stadiums: modern technologies in sports event broadcasting and advertising in 2024

    #

    Learn more
  • case

    23 January 2024

    Digital signage software for advertising in elevators – 2 roles for earning

    #

    Learn more
  • case

    20 January 2024

    Digital Signage System: modern display technologies in sporting goods stores in 2024

    #

    Learn more
  • case

    17 January 2024

    Digital Signage Software: technological differences between indoor and outdoor LED screens in 2024

    #

    Learn more
  • case

    14 January 2024

    Digital Signage for a furniture store – a new level of business in 2024

    #

    Learn more
  • case

    11 January 2024

    Digital indoor advertising is closest to the shelf with goods in 2024

    #

    Learn more
  • case

    8 January 2024

    Digital screens in cosmetics and perfumery stores in 2024

    #

    Learn more
  • case

    5 January 2024

    Digital signage in railway infrastructure and stations in 2024

    #

    Learn more
  • case

    2 January 2024

    Digital Signage in fitness clubs: media technologies in the sports environment in 2024

    #

    Learn more
  • case

    29 December 2023

    Digital Signage technologies and software for cafes in 2024

    #

    Learn more
  • case

    26 December 2023

    Programmatic advertising in Digital Out Of Home as a complement to internet advertising in 2024

    #

    Learn more
  • case

    23 December 2023

    Digital signage screens for movie advertising in cinemas in 2024

    #

    Learn more
  • case

    20 December 2023

    Software for digital signage and LED screens in retail in 2024

    #

    Learn more
  • case

    17 December 2023

    What Digital Signage technologies to expect at ISE 2024 exhibition

    #

    Learn more
  • case

    14 December 2023

    Creating your own Digital Out Of Home (DOOH) advertising in 2024

    #

    Learn more
  • case

    11 December 2023

    Targeting in outdoor digital advertising: key aspects and advantages in 2024

    #

    Learn more
  • case

    8 December 2023

    Airport Digital Signage: innovations for passenger convenience in 2024

    #

    Learn more
  • case

    5 December 2023

    Digital signage in car showrooms: efficiency with Digital Signage in 2024

    #

    Learn more
  • case

    2 December 2023

    Digital screens in jewelry stores – showcasing beauty and elegance in 2024

    #

    Learn more
  • case

    29 November 2023

    Digital signs in shopping centers in 2024

    #

    Learn more
  • case

    26 November 2023

    Software for LED displays: top 5 unique projects

    #

    Learn more
  • case

    23 November 2023

    Enhancing fueling stations with Digital Signage: revolutionizing visual communication in 2024

    #

    Learn more
  • case

    20 November 2023

    DOOH advertising on large LED screens in 2024 attracts more attention

    #

    Learn more
  • case

    17 November 2023

    Proof of Play: Digital reporting and confirmation of DOOH campaign fact

    #

    Learn more
  • case

    14 November 2023

    Digital Signage management software in medical institutions in 2024

    #

    Learn more
  • case

    11 November 2023

    How to more effectively use digital screens in stores to increase sales in 2024

    #

    Learn more
  • case

    8 November 2023

    Digital signage in bank branches attracts customers – 2 cases

    #

    Learn more
  • case

    5 November 2023

    How to create digital menu boards for a restaurant using home TV in 2024.

    #

    Learn more
  • case

    2 November 2023

    Digital signage software cloud: How you can turn a television into a source of income №1 in your business

    #

    Learn more
  • case

    29 October 2023

    5 Ways to Increase Store Sales Using Digital Signage Software Cloud

    #

    Learn more
  • case

    26 October 2023

    In 2023 Samsung wowed new wall LED screen guests at a luxurious hotel in Dubai

    #

    Learn more
  • case

    23 October 2023

    Success guidelines for digital signage system in 2024

    #

    Learn more
  • case

    19 October 2023

    10 Digital Signage trends for 2023

    #

    Learn more
  • case

    15 October 2023

    Digital technologies in the world of restaurants in 2024

    #

    Learn more
  • case

    12 October 2023

    Digital Signage for advertising – choice №1

    #

    Learn more
  • case

    9 October 2023

    10 Tips for digital signage content

    #

    Learn more
  • case

    6 October 2023

    Transformation of advertising on Digital Signage

    #

    Learn more
  • case

    2 October 2023

    How to generate earning with Digital Signage in 2023

    #

    Learn more
  • case

    29 September 2023

    Digital Signage for the hotel industry: revolutionizing guest experience in 2023

    #

    Learn more
  • case

    25 September 2023

    Digital signage system is №1 in education

    #

    Learn more
  • case

    14 September 2023

    Digital signage for advertising – 5 possible locations for installing

    #

    Learn more
  • case

    10 September 2023

    Digital signage application vs print media in 2024

    #

    Learn more
  • case

    4 September 2023

    Managing screens – placement of advertising on digital screens

    #

    Learn more
  • case

    29 August 2023

    Digital menu boards: 4 important factors of definition and advantages

    #

    Learn more
  • case

    14 August 2023

    Digital Signage – forecast for further development in 2024

    #

    Learn more
  • case

    18 July 2023

    How Digital Signage enhances brand recognition

    #

    Learn more
  • case

    7 June 2023

    Audio advertising – audio accompaniment and system for broadcasting 

    #

    Learn more
  • case

    20 May 2023

    Advision – digital signage player on Linux OS for screens and audio systems in 2023

    #

    Learn more
  • case

    2 April 2023

    Corporate TV – efficiency of internal communications in 2023

    #

    Learn more
  • case

    22 March 2023

    Advision Windows DS player for Windows 7, 8, 10 and 11

    #

    Learn more
  • case

    4 March 2023

    White Label: optimal entry to Digital Signage market – 5 reasons

    #

    Learn more
  • case

    14 January 2023

    8 advantages of DOOH advertising (Digital out‑of‑home)

    #

    Learn more
  • case

    23 December 2022

    Digital Signage Solutions: opportunities & benefits in 2023

    #

    Learn more
  • case

    26 October 2022

    Advertising management systems for Digital Signage

    #

    Learn more
  • case

    6 September 2022

    Digital signs reduce the perceived wait time by 35%

    #

    Learn more
  • case

    3 July 2022

    How to Use the Raspberry Pi for Digital Signage (Model 3B, 3B+ or 4B)

    #

    Learn more
  • case

    15 June 2022

    Digital signs for gas stations – tool №1

    #

    Learn more
  • case

    25 May 2022

    Advision android digital signage player is a choice №1

    #

    Learn more
  • case

    20 April 2022

    Digital signage in a retail is a tool with up to 100% efficiency

    #

    Learn more
  • case

    28 March 2022

    Best AdTech & MarTech – Advision in the Top 100

    #

    Learn more
  • case

    19 February 2022

    The cloud based digital solutions – synchronization more than 100 screens

    #

    Learn more
  • case

    20 October 2021

    Multi-trigger DOOH campaign for Novopechersk Lipok

    #

    Learn more
  • case

    10 September 2021

    Advertising on video screens with DOOH together “Planet 9 Media”

    #

    Learn more
  • case

    2 September 2021

    Advision partner of Future Lab 12

    #

    Learn more
  • case

    25 July 2021

    Multi-trigger DOOH campaign for Vichy in 2021

    #

    Learn more
  • case

    2 March 2021

    Software for new digital billboards

    #

    Learn more
  • case

    20 November 2020

    Triggers for DOOH

    #

    Learn more

Contact us now, and we will provide the best solution for your business!