Big LED screens in shopping malls: modern trends of 2024

Big LED screens in shopping malls: shopping and entertainment centers are becoming increasingly popular destinations for consumers seeking convenience and entertainment under one roof.  

Thanks to technological progress, digitization, and the implementation of new solutions, big LED screens in shopping malls are not only becoming part of the atmosphere but also powerful means of communication and advertising.

 

Software for digital signage and video walls:

 

One of the key components of the successful operation of big LED screens is the software for digital signage and video walls – Content Management System. CMS is specialized software for remote management of content, graphics, and advertising messages displayed on the screens. It provides the ability to schedule content broadcasts, play various media formats, and monitor screen operations in real-time.

 

Players for digital signage and digital signage:

 

Special devices – media players for digital signage or mini PCs for Digital Signage are used for effective content playback on big LED screens in shopping malls. These devices ensure high-quality playback of video, audio, and graphics, as well as allow content playback at specified times according to a predetermined schedule.

 

Big LED screens for shopping malls

 

Bright and impressive LED screens instantly attract people’s attention, allowing them to be used as an effective advertising tool for shopping centers.

 

Innovative LED technologies enable shopping malls and individual stores to advance and, consequently, increase their sales, enhance brand recognition, and attract new customers.

 

Video screens are clearly visible in any lighting and at a great distance. They can be used for both outdoor and indoor advertising, as well as for navigation and creating memorable WOW effects.

 

LED screens in stores and shopping malls

 

Every shopping center has one goal – to attract potential customers and generate profit. In the age of advanced technologies, advertising on banners, posters, in newspapers, or on television is no longer as relevant. The use of LED displays is becoming increasingly popular due to their brightness and image quality, variety of sizes and shapes, remote control capability, ease of installation, and maintenance. Nowadays, LED screens are the most profitable investment for the development of a shopping and entertainment center!

 

Implementing software for digital signage and video walls in shopping malls allows automating the management of advertising content, providing greater flexibility and efficiency in the use of LED screens. Integrating players for digital signage and Digital Signage control systems makes the process of managing advertising content more convenient and straightforward. Such comprehensive solutions enable effective use of LED screens to attract shoppers’ attention and increase sales in shopping malls.

 

Outdoor LED screens

 

LED video screens on the facade are an excellent alternative to static banners and signs. A media facade allows instant attention-grabbing for motorists and pedestrians, displaying dynamic advertising clips, and posting information about promotions and discounts. Additionally, the technological screen on the facade easily allows content changes as needed, which is very relevant when selling airtime in a shopping center.

 

Software for digital signage and video walls is the heart of modern LED screens in shopping malls. This software provides operators with the ability to effectively manage content, schedules, and other display parameters. Integrating players for digital signage and Digital Signage control systems makes interaction with screens more convenient and productive. Such comprehensive systems automate content management processes, reducing complexity and increasing the efficiency of using LED screens in shopping malls.

 

Control for digital signage:

 

Control for Digital Signage is a key component of the infrastructure of large LED screens in shopping malls. This allows operators to effectively manage all aspects of digital signage, including planning, scheduling, content, and system monitoring.

 

Media facades for shopping malls:

 

Media facades, or large LED screens covering shopping mall facades, become a visual center of attention for visitors and contain advertisements, informational messages, and entertainment content. The rapid development of advanced technologies provides entrepreneurs with a wide range of ways to make themselves known and attract customers. The use of LED screens in shopping centers is becoming increasingly popular. LED screens are highly visible at great distances and in any lighting, they are the easiest to install and maintain, as well as being durable and cost-effective. LED displays are ideal for both outdoor and indoor advertising, navigation within the center, entertainment programs, memorable WOW effects, and stylish interior design.

 

Comprehensive systems are used for effective management of LED screens in shopping malls, which include software for digital signage and video walls, as well as players and Digital Signage control systems. These tools allow displaying advertisements, navigation messages, and entertainment content with high quality and efficiency, ensuring positive brand perception and customer attraction.

 

Systems for digital signage and software:

 

Large LED screens in shopping malls require comprehensive management systems and software for effective operation. These systems include not only software for content playback but also infrastructure for monitoring screen status, remote control, and advertising performance analysis.

 

Indoor media screens:

 

Indoor media screens are used for various purposes in shopping centers, such as showcases, perimeters, information kiosks, lobbies, elevator areas, atriums, stages, photo zones, children’s rooms, and more. These can be standard screens for indoor use or flexible, HD and 4K screens, transparent, interactive, touch-sensitive LED panels, 3D screens, and many other options.

 

Outdoor facade screens:

 

Large video screens are installed on the facades of shopping centers to enhance the building’s image and serve as an advertising surface. These can be standard outdoor screens, lightweight media facades with high transparency, transparent film screens for glass surfaces, 3D screens, and others.

 

Non-standard video screens:

 

Shopping and entertainment complexes are equipped with non-standard media screens that attract everyone’s attention, such as LED floors, LED ceilings, screens in the form of geometric shapes (LED spheres, cubes, diamonds, stars, etc.). Recently, rooms with augmented reality LED screens have become popular. Similar solutions are implemented in the Nikolsky shopping mall. We previously wrote about our case for this mall.

 

Implementing software for digital signage and video walls in shopping malls allows for effective content management on all these types of screens. Integrating players for digital signage and Digital Signage control systems makes the process of managing advertising content more convenient and straightforward. Such comprehensive solutions enable effective use of LED screens to attract shoppers’ attention and create unforgettable impressions.

 

Conclusion:

 

Large LED screens in Shopping and Entertainment Centers play an important role in creating atmosphere, advertising, and communication with visitors. They become powerful means of attracting attention and providing informational and entertainment content. Thanks to the development of modern technologies and software, these screens are becoming increasingly integrated, efficient, and dynamic in operation.

 

Advision — Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!

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