10 Tips for digital signage content

What to update your Digital Signage Content with? The autumn period is the ideal time to review your digital signage strategy. Everyone needs fresh ideas that will capture people's attention and ensure success during the fall season, following the summer dip in business activity.

New strategies may include updating digital signage software, replacing digital signage equipment, or cleaning up user accounts. But the most crucial step is updating Digital Signage Content, as it directly affects audience engagement. People tend to lose interest when they see the same message repeatedly. Ultimately, outdated content fades into the background and can annoy your audience, even if you invest in high-quality digital screens.

 

The purpose of digital signage screens is to draw people’s attention. So naturally, we want (and need) the content to look incredible. Creating or designing content for digital signage screens is fun. It allows you to experiment with colour, contrast, text and arrangement. But, don’t get too carried away with the design. The most important part is still the end goal of imparting information.

 

So, what is the best practical advice for creating digital signage screen content? Here are some basic design tips so that you can create the best layouts, dimensions and font sizes for your digital signage content.

 

What to update your Digital Signage Content with:

 

In today’s world, people have to navigate through a vast amount of information. The brain filters information by prioritizing the most important, using a “cocktail party effect.” For example, when you’re in a noisy restaurant, you focus only on your company, ignoring events at other tables.

 

Essentially, your brain pushes what you’ve seen before into the background. Therefore, dull and outdated Digital Signage content falls out of focus. Your audience constantly craves new content because over time, they stop noticing the ordinary.

 

Recommendations for updating digital screen content:

 

1. Check grammar: Text message errors can undermine your authority and trustworthiness. Capitalization, punctuation, and incorrect pronouns are among the most common mistakes that an editor might overlook. Therefore, it’s useful to take a fresh look at your message. Besides identifying grammatical errors during editing, new ideas for wording or expressing thoughts may come to mind.

 

2. Mix up playlists: Updating playlists is a simple way to refresh digital signage content. If you’ve created a playlist with the perfect mix of images and videos, you might be tempted to keep looping it. However, guests who have seen your messages in the same order before won’t pay special attention to them during subsequent visits. Even if you display messages that remain relevant, it’s time to change their sequence. Changes can be quite simple. For example, you can switch the time slots in the media plan and show in the morning what you used to show in the evening, and vice versa. Choose different time intervals.

 

3. Change templates: If you’re limited in generating content, quickly changing the design of messages can be very helpful. If you can’t change the content of your messages on the fly, you can change the way they’re presented. For example, the way content zones, RSS feeds, logos, weather, date and time, and background images are displayed on the screen. Additionally, you can make minor but noticeable changes to keep your audience engaged. For instance, instead of showing the weather for the day, display a three-day forecast.

 

4. Use custom design: A new design falls into the category of quick refresh ideas that can make a lasting impression on your audience. Play around with corporate colors if you have several, or pay attention to seasonal themes like New Year’s or International Women’s Day. Use contrasting colors, add your own images and logos, and personalize fonts to be memorable to your audience.

 

5. Switch backgrounds: Bright backgrounds are the foundation of successful Digital Signage Content. Many marketers find it convenient to use the same color schemes for different types of messages. For instance, if your visitors understand which colors you use for which types of messages, their engagement is likely to decline. To prevent this, change background colors more frequently.

 

6. Integrate with social media: User-generated content from YouTube, Instagram, or Facebook can create engaging content. You can encourage visitors to share content about your brand on social media and then display such posts on your screens. This will increase mentions and brand awareness.

 

7. Update Digital Signage content in real-time: Content that updates itself and provides current information frees you from the need to make regular changes. Ask your digital signage software provider about integrations with real-time message display applications, such as traffic, news, and weather. Restaurant managers understand the importance of such software, which can automatically update menus on screens. In the banking sector, it’s convenient to display current information about exchange rates, and so on.

 

8. CTAs are a measurable way to determine the impact of your digital signage (for example, you can track the number of responses to your offer and evaluate engagement based on these data). However, people become weary if you constantly ask them to subscribe to your social media or use discounts/participate in promotions. Therefore, use different CTAs, mix them up, or replace your calls to action with more compelling phrasing. Use ones that can benefit customers right now (e.g., post a review in exchange for a free dessert).

 

9. Content for digital signage should stay current to remain relevant and interesting to visitors and employees. Monitor the news and display material that corresponds to the reality, relevance of discussed topics, and events. This way, you demonstrate to your audience that you keep up with the news and are always aware of events: pandemics, elections, global sports events, movie premieres, popular TV series, and so on.

 

10. Video content is an excellent Digital Signage content. However, if it’s too animated, such content can ultimately become visually overwhelming and even annoying to the audience. Fortunately, you can always condense videos to key moments. It’s also a good idea to add a bit of humor and storytelling to your videos.

 

Advision is a cloud cross-platform Digital Signage software. We help offline business and advertising companies to implement reliable Digital Signage infrastructure using our own software and hardware solutions. Advision is used for DOOH advertising networks, digital signage at points of sale (retail), in the fast food industry for digital menus, and corporate TV. Customization of software functions is possible to meet the client’s specific requirements. Contact us, and we will help you implement the most modern technologies to solve your tasks!

Share the news

Other news

  • case

    2 April 2024

    Effectiveness of outdoor digital advertising – 4 key questions from advertisers

    #

    Learn more
  • case

    30 March 2024

    How LED screens transform the cityscape

    #

    Learn more
  • case

    27 March 2024

    Digital Signage technologies in the subway for passengers

    #

    Learn more
  • case

    24 March 2024

    Television for digital menu in a cafe: 5 actions to create an affordable digital signage

    #

    Learn more
  • case

    21 March 2024

    Digital Indoor and Outdoor advertising – What’s the difference?

    #

    Learn more
  • case

    18 March 2024

    Digital signage in hardware stores: 4 obvious advantages

    #

    Learn more
  • case

    15 March 2024

    Advertising on LED screens becomes even more affordable due to the cheapening of technologies in 2024

    #

    Learn more
  • case

    12 March 2024

    Digital signage in toy stores – trends of 2024

    #

    Learn more
  • case

    9 March 2024

    Digital price tags on shelves with goods – 12 benefits

    #

    Learn more
  • case

    6 March 2024

    Digital technologies in pet stores: Trends of 2024

    #

    Learn more
  • case

    3 March 2024

    Digital indoor advertising stimulates purchases – 7 useful tips

    #

    Learn more
  • case

    29 February 2024

    DOOH – eco-advertising is supported by over 80% of companies

    #

    Learn more
  • case

    26 February 2024

    The role of digital signage in enhancing efficiency and comfort in airport waiting areas in 2024

    #

    Learn more
  • case

    23 February 2024

    How digital signage stimulates impulse purchases in clothing stores: 6 advantages

    #

    Learn more
  • case

    20 February 2024

    DOOH (Digital Out Of Home) as an effective advertising channel in 2024

    #

    Learn more
  • case

    17 February 2024

    Digital advertising screens in a household appliance store in 2024

    #

    Learn more
  • case

    14 February 2024

    Digital Signage and CMS for post offices: 6 factors for choosing

    #

    Learn more
  • case

    11 February 2024

    Big LED screens in shopping malls: modern trends of 2024

    #

    Learn more
  • case

    8 February 2024

    Creating a DOOH advertising business using LED screens and CMS in 2024

    #

    Learn more
  • case

    5 February 2024

    Digital signage for travel agencies: effective travel advertising in 2024

    #

    Learn more
  • case

    2 February 2024

    Digital displays for car advertising: innovative opportunities in 2024

    #

    Learn more
  • case

    29 January 2024

    Geotargeting in DOOH: effectiveness of precise ad targeting in 2024

    #

    Learn more
  • case

    26 January 2024

    LED software for screens at stadiums: modern technologies in sports event broadcasting and advertising in 2024

    #

    Learn more
  • case

    23 January 2024

    Digital signage software for advertising in elevators – 2 roles for earning

    #

    Learn more
  • case

    20 January 2024

    Digital Signage System: modern display technologies in sporting goods stores in 2024

    #

    Learn more
  • case

    17 January 2024

    Digital Signage Software: technological differences between indoor and outdoor LED screens in 2024

    #

    Learn more
  • case

    14 January 2024

    Digital Signage for a furniture store – a new level of business in 2024

    #

    Learn more
  • case

    11 January 2024

    Digital indoor advertising is closest to the shelf with goods in 2024

    #

    Learn more
  • case

    8 January 2024

    Digital screens in cosmetics and perfumery stores in 2024

    #

    Learn more
  • case

    5 January 2024

    Digital signage in railway infrastructure and stations in 2024

    #

    Learn more
  • case

    2 January 2024

    Digital Signage in fitness clubs: media technologies in the sports environment in 2024

    #

    Learn more
  • case

    29 December 2023

    Digital Signage technologies and software for cafes in 2024

    #

    Learn more
  • case

    26 December 2023

    Programmatic advertising in Digital Out Of Home as a complement to internet advertising in 2024

    #

    Learn more
  • case

    23 December 2023

    Digital signage screens for movie advertising in cinemas in 2024

    #

    Learn more
  • case

    20 December 2023

    Software for digital signage and LED screens in retail in 2024

    #

    Learn more
  • case

    17 December 2023

    What Digital Signage technologies to expect at ISE 2024 exhibition

    #

    Learn more
  • case

    14 December 2023

    Creating your own Digital Out Of Home (DOOH) advertising in 2024

    #

    Learn more
  • case

    11 December 2023

    Targeting in outdoor digital advertising: key aspects and advantages in 2024

    #

    Learn more
  • case

    8 December 2023

    Airport Digital Signage: innovations for passenger convenience in 2024

    #

    Learn more
  • case

    5 December 2023

    Digital signage in car showrooms: efficiency with Digital Signage in 2024

    #

    Learn more
  • case

    2 December 2023

    Digital screens in jewelry stores – showcasing beauty and elegance in 2024

    #

    Learn more
  • case

    29 November 2023

    Digital signs in shopping centers in 2024

    #

    Learn more
  • case

    26 November 2023

    Software for LED displays: top 5 unique projects

    #

    Learn more
  • case

    23 November 2023

    Enhancing fueling stations with Digital Signage: revolutionizing visual communication in 2024

    #

    Learn more
  • case

    20 November 2023

    DOOH advertising on large LED screens in 2024 attracts more attention

    #

    Learn more
  • case

    17 November 2023

    Proof of Play: Digital reporting and confirmation of DOOH campaign fact

    #

    Learn more
  • case

    14 November 2023

    Digital Signage management software in medical institutions in 2024

    #

    Learn more
  • case

    11 November 2023

    How to more effectively use digital screens in stores to increase sales in 2024

    #

    Learn more
  • case

    8 November 2023

    Digital signage in bank branches attracts customers – 2 cases

    #

    Learn more
  • case

    5 November 2023

    How to create digital menu boards for a restaurant using home TV in 2024.

    #

    Learn more
  • case

    2 November 2023

    Digital signage software cloud: How you can turn a television into a source of income №1 in your business

    #

    Learn more
  • case

    29 October 2023

    5 Ways to Increase Store Sales Using Digital Signage Software Cloud

    #

    Learn more
  • case

    26 October 2023

    In 2023 Samsung wowed new wall LED screen guests at a luxurious hotel in Dubai

    #

    Learn more
  • case

    23 October 2023

    Success guidelines for digital signage system in 2024

    #

    Learn more
  • case

    19 October 2023

    10 Digital Signage trends for 2023

    #

    Learn more
  • case

    15 October 2023

    Digital technologies in the world of restaurants in 2024

    #

    Learn more
  • case

    12 October 2023

    Digital Signage for advertising – choice №1

    #

    Learn more
  • case

    9 October 2023

    10 Tips for digital signage content

    #

    Learn more
  • case

    6 October 2023

    Transformation of advertising on Digital Signage

    #

    Learn more
  • case

    2 October 2023

    How to generate earning with Digital Signage in 2023

    #

    Learn more
  • case

    29 September 2023

    Digital Signage for the hotel industry: revolutionizing guest experience in 2023

    #

    Learn more
  • case

    25 September 2023

    Digital signage system is №1 in education

    #

    Learn more
  • case

    14 September 2023

    Digital signage for advertising – 5 possible locations for installing

    #

    Learn more
  • case

    10 September 2023

    Digital signage application vs print media in 2024

    #

    Learn more
  • case

    4 September 2023

    Managing screens – placement of advertising on digital screens

    #

    Learn more
  • case

    29 August 2023

    Digital menu boards: 4 important factors of definition and advantages

    #

    Learn more
  • case

    14 August 2023

    Digital Signage – forecast for further development in 2024

    #

    Learn more
  • case

    18 July 2023

    How Digital Signage enhances brand recognition

    #

    Learn more
  • case

    7 June 2023

    Audio advertising – audio accompaniment and system for broadcasting 

    #

    Learn more
  • case

    20 May 2023

    Advision – digital signage player on Linux OS for screens and audio systems in 2023

    #

    Learn more
  • case

    2 April 2023

    Corporate TV – efficiency of internal communications in 2023

    #

    Learn more
  • case

    22 March 2023

    Advision Windows DS player for Windows 7, 8, 10 and 11

    #

    Learn more
  • case

    4 March 2023

    White Label: optimal entry to Digital Signage market – 5 reasons

    #

    Learn more
  • case

    14 January 2023

    8 advantages of DOOH advertising (Digital out‑of‑home)

    #

    Learn more
  • case

    23 December 2022

    Digital Signage Solutions: opportunities & benefits in 2023

    #

    Learn more
  • case

    26 October 2022

    Advertising management systems for Digital Signage

    #

    Learn more
  • case

    6 September 2022

    Digital signs reduce the perceived wait time by 35%

    #

    Learn more
  • case

    3 July 2022

    How to Use the Raspberry Pi for Digital Signage (Model 3B, 3B+ or 4B)

    #

    Learn more
  • case

    15 June 2022

    Digital signs for gas stations – tool №1

    #

    Learn more
  • case

    25 May 2022

    Advision android digital signage player is a choice №1

    #

    Learn more
  • case

    20 April 2022

    Digital signage in a retail is a tool with up to 100% efficiency

    #

    Learn more
  • case

    28 March 2022

    Best AdTech & MarTech – Advision in the Top 100

    #

    Learn more
  • case

    19 February 2022

    The cloud based digital solutions – synchronization more than 100 screens

    #

    Learn more
  • case

    20 October 2021

    Multi-trigger DOOH campaign for Novopechersk Lipok

    #

    Learn more
  • case

    10 September 2021

    Advertising on video screens with DOOH together “Planet 9 Media”

    #

    Learn more
  • case

    2 September 2021

    Advision partner of Future Lab 12

    #

    Learn more
  • case

    25 July 2021

    Multi-trigger DOOH campaign for Vichy in 2021

    #

    Learn more
  • case

    2 March 2021

    Software for new digital billboards

    #

    Learn more
  • case

    20 November 2020

    Triggers for DOOH

    #

    Learn more

Contact us now, and we will provide the best solution for your business!