Digital signage for advertising – 5 possible locations for installing

Digital signage for advertising - how to choose the best location for placing?

When you first think about where to place screens, most likely everything seems obvious. You choose an empty wall right near the entrance to the establishment or right in the center of the room. But in reality, it’s not that simple. To make an informed choice of location, a thorough and strategic approach is needed. In this article, we will discuss the most important factors to keep in mind when placing digital screens.

 

Locations for placing digital signage for advertising

 

Let’s consider the most popular options:

 

1. Interior walls

One of the most common places where you can see digital signage for advertising is interior walls. Screens are either placed flush with the surface or at an angle. They are often placed in areas with high foot traffic.

 

2. Floor

Floor digital signage for advertising stands for advertising are typically used in exhibition halls, shopping malls, retail stores, transportation hubs, and restaurants. These can be interactive kiosks or standalone screens.

 

3. Windows/Display windows

Due to the high foot traffic, a window is one of the key advertising spaces for a business. Such placement will attract the attention of a large number of people, enhancing the recognition of your brand. Digital signage for advertising on windows is so eye-catching that they are virtually impossible to miss.

 

4. Checkout areas

Small screens are typically placed behind the checkout counter. They not only reduce the waiting time for clients by entertaining them with interesting advertising content but also help increase sales.

 

5. Waiting areas

Often people get irritated by waiting, even if it takes a short time. By placing screens in waiting areas, you can divert the attention of clients, improve their mood, and simultaneously introduce them to specific offers.

 

Tips on placing digital signage for advertising

 

A wisely chosen location is the key to attracting the attention of the target audience.

 

What to consider when placing digital signage for advertising:

 

Content

 

Before you decide where to place the screens, you should determine what will be displayed on them. When choosing a location for the screen, think about who your target audience is and what you want to show them.

 

If you plan to broadcast the weather and traffic jams, then you should place screens near the exits.

If the content is interactive, make sure that people can easily interact with the screens.

If you plan to use audio, don’t place displays with speakers in quiet areas.

 

Start by defining your goals. Think about when and where it will be interesting and necessary for the audience to familiarize themselves with the broadcasted information. Choose a location that best meets your goals and criteria.

 

Accessibility

 

Even the largest and brightest digital signage for advertising won’t be able to attract the proper amount of attention if it’s installed high under the ceiling where no one will notice it. It’s desirable to place displays at eye level or slightly above. Since the “eye height” of individual clients varies, one should use an approximate estimation of their average height to properly position the screens. 

 

Also, one should avoid glares from windows or overhead lighting that can negatively impact the visibility of broadcasted messages.

 

Accessibility is especially important for interactive content. If you have touch screens, make sure they are comfortable for most people to interact with (for example, you can place control elements at the bottom of the screen).

 

Traffic

 

Areas with high foot traffic are best suited for placing digital screens. This may seem obvious, but sometimes this option is overlooked, for instance, due to networking issues. It’s great if you have a solid wall with already laid network cables for screens. But if it’s located in a side corridor with low traffic, you won’t get the maximum return on your investment. Walk around the premises, familiarize yourself with its layout and pay attention to areas with high foot traffic.

 

Ask yourself the following questions:

 

What do customers do? Do they usually just walk by? Or are there specific places where queues might form?

Where do customers stop?

Are there any obstacles in the premises, such as columns, stairs, or partitions that might obstruct viewing the content?

 

If you identify an area where people linger and spend more time, it might be the best place to position the display.

 

Example of Installing Digital signage for advertising in the Transportation Sector

 

Digital Signage finds its application in many spheres: education, fitness, retail, hotels, and restaurants. The transportation sector is no exception. Airports, bus stops, railway stations, and even ferry terminals can operate more efficiently thanks to the implementation of Digital Signage solutions. We detail below the benefits brought by Digital signage for advertisingand how such digital solutions can be used in the transportation sphere.

 

Schedule

The most common example of using digital signs in the transportation field is for displaying schedules. Digital screens broadcast the departure/arrival times of flights, trains, and buses, and when needed, in different languages. No solution is able to inform passengers so effectively. This is especially relevant when details about locations, times, gates, and flight numbers are constantly changing. And it is precisely digital signs that allow for instant and remote updating and content modification.

 

Waiting

Long queues and crowds are tiring. In such cases, digital screens can be used strategically: for instance, to inform passengers about where the line starts, how long the wait will be, when the next bus will arrive, and so on. This helps calm the nerves of passengers who are already stressed from traveling and a long journey. Moreover, with the feature of managing screens, Digital Signage allows the display of not only informational messages but also entertainment content (cartoons, movies, YouTube videos, etc.), making the wait less exhausting.

 

Advertising on Digital Signage

Digital displays provide a fantastic opportunity to generate additional revenue by selling advertising space on the screens to third-party advertisers. This is especially relevant for the transportation sector, where displays are placed in high-footfall areas. Moreover, they broadcast essential information that almost all passengers keep an eye on. Therefore, the chances of screens being ignored are extremely slim. The content will be noticed! This makes digital displays in the transportation sector a valuable advertising tool.

 

Navigation

Digital screens can assist passengers in navigating the vast and intricate premises of airports and stations. Such navigation can consist of interactive maps, hanging displays, digital directories, and signs that highlight crucial landmarks (for example, exit numbers, baggage claim areas, taxi stands, etc.). With the use of software for LED screens, a significant advantage is that digital landmarks, signs, and maps allow the staff to address more essential tasks, freeing them from constantly aiding travelers in finding their way.

 

Safety

Digital Signage can play a significant role in ensuring travelers’ safety. With the ability to instantly update content using software for LED screens, digital displays can promptly transmit emergency messages. This allows for timely informing large crowds about emergency situations or safety threats. Using Digital Signage in such cases is the most efficient and fastest way of notification.

 

Screen Size

Large displays are one of the most common and popular options for digital signs. However, the capabilities of small screens should not be overlooked. Sometimes, a small display that shows one message can be more effective than a large screen with multiple zones broadcasting different messages.

 

It’s essential to design content keeping in mind where it will be displayed. For small screens, make the messages brief. When making the final decision, consider the sizes of the actual places where the signs will be positioned. Ensure that your digital signs will be located so that they are easily visible, and viewers can conveniently read the displayed messages.

 

Environment

The surrounding environment can either assist or impede the success of your Digital Signage campaigns. Suppose you use a digital sign in your retail space and have positioned it among clothing racks. There’s a good chance your display won’t be noticed, and if it does, it might not hold the viewer’s attention for long. For greater success, place your display in an area with fewer competing visual objects. You might consider moving it higher up on the wall, above shelves, or on an empty wall opposite clothing racks.

 

To ensure your display is not overly conspicuous and harmonizes with the interior, consider how you can elegantly integrate digital signs into the space using digital signage software cloud. Many of the most effective digital boards are integrated into spaces in unobtrusive yet noticeable ways, leveraging the architectural features of the room.

Determining a place for advertising screens is not simple. It’s essential to consider the above-mentioned factors to position displays most advantageously. Digital signs should not merely serve as a way to fill an empty space on a wall.

 

If you are contemplating the implementation of a Digital Signage project, aim for strategic placement of screens to maximize audience reach. Please turn to Advision.

Share the news

Other news

  • case

    13 July 2024

    How to create content for a Digital screen

    #

    Learn more
  • case

    10 July 2024

    The role of advertising in modern business and its types

    #

    Learn more
  • case

    7 July 2024

    Real examples using Digital Signage equipment

    #

    Learn more
  • case

    4 July 2024

    Video analytics of visitors, what is it and why it’s needed

    #

    Learn more
  • case

    1 July 2024

    How Digital Signage technology enhances guest experience in the hotel industry

    #

    Learn more
  • case

    28 June 2024

    Advantages of LED panels and their applications

    #

    Learn more
  • case

    25 June 2024

    Audio design for business, why it’s needed and how it works in 2024

    #

    Learn more
  • case

    22 June 2024

    How small businesses can use Digital Signage on a limited budget in 2024

    #

    Learn more
  • case

    19 June 2024

    Automatic control of Digital Signage and why it is needed, implementation methods in 2024

    #

    Learn more
  • case

    16 June 2024

    Digital screens: how to develop a microbusiness with the help of it in 2024

    #

    Learn more
  • case

    13 June 2024

    How the combination of outdoor advertising and mobile devices provides access to the audience in 2024

    #

    Learn more
  • case

    10 June 2024

    How digital signage enhances passenger comfort in the transportation sector in 2024

    #

    Learn more
  • case

    7 June 2024

    Application of artificial intelligence in outdoor digital advertising in 2024

    #

    Learn more
  • case

    4 June 2024

    Transition of LED screens from passive to active communication in 2024

    #

    Learn more
  • case

    1 June 2024

    How to use software for indoor Digital Signage and various AV equipment formats in business in 2024

    #

    Learn more
  • case

    29 May 2024

    Why do businesses choose DOOH advertising in 2024 for their promotion?

    #

    Learn more
  • case

    26 May 2024

    Advertising platforms in the USA in 2024 became physical stores

    #

    Learn more
  • case

    23 May 2024

    DOOH advertising – 10 tips for creating creative DOOH advertising

    #

    Learn more
  • case

    20 May 2024

    6 examples of digital signage applications in the medical industry

    #

    Learn more
  • case

    17 May 2024

    Automating outdoor advertising – the possibilities of artificial intelligence in 2024

    #

    Learn more
  • case

    14 May 2024

    10 key trends for DOOH advertising in 2024

    #

    Learn more
  • case

    11 May 2024

    The evolution of digital screens in the advertising industry in 2024

    #

    Learn more
  • case

    8 May 2024

    How Digital Signage Software helps sell promotional products in 2024

    #

    Learn more
  • case

    5 May 2024

    Digital indoor advertising in European supermarkets in 2024

    #

    Learn more
  • case

    2 May 2024

    Top 6 global companies in the DOOH industry

    #

    Learn more
  • case

    29 April 2024

    As advertising displayed through digital signage is perceived by store customers in 2024

    #

    Learn more
  • case

    26 April 2024

    Digital signage presents your product better in 2024 than other technologies

    #

    Learn more
  • case

    23 April 2024

    DOOH + online advertising = pDOOH and its 4 main advantages

    #

    Learn more
  • case

    20 April 2024

    What digital signs can be placed in 2 ways: vertically and horizontally?

    #

    Learn more
  • case

    17 April 2024

    Digital signage for financial institutions in 2024

    #

    Learn more
  • case

    14 April 2024

    Forecast of the digital advertising market development for the next 6 years

    #

    Learn more
  • case

    11 April 2024

    Industrial indicators of the growth of the outdoor advertising market – DOOH in 2024 and 2025

    #

    Learn more
  • case

    8 April 2024

    Why is digital signage the best tool for advertising food products in 2024?

    #

    Learn more
  • case

    5 April 2024

    Digital signage for advertising services. The 5 most suitable placement locations

    #

    Learn more
  • case

    2 April 2024

    Effectiveness of outdoor digital advertising – 4 key questions from advertisers

    #

    Learn more
  • case

    30 March 2024

    How DOOH networks transform the cityscape in 2024

    #

    Learn more
  • case

    27 March 2024

    Digital Signage technologies in the subway for passengers

    #

    Learn more
  • case

    24 March 2024

    Television for digital menu in a cafe: 5 actions to create an affordable digital signage

    #

    Learn more
  • case

    21 March 2024

    Digital Indoor and Outdoor advertising – What’s the difference?

    #

    Learn more
  • case

    18 March 2024

    Digital signage in hardware stores: 4 obvious advantages

    #

    Learn more
  • case

    15 March 2024

    Advertising on LED screens becomes even more affordable due to the cheapening of technologies in 2024

    #

    Learn more
  • case

    12 March 2024

    Digital signage in toy stores – trends of 2024

    #

    Learn more
  • case

    9 March 2024

    Digital price tags on shelves with goods – 12 benefits

    #

    Learn more
  • case

    6 March 2024

    Digital technologies in pet stores: Trends of 2024

    #

    Learn more
  • case

    3 March 2024

    Digital indoor advertising stimulates purchases – 7 useful tips

    #

    Learn more
  • case

    29 February 2024

    DOOH – eco-advertising is supported by over 80% of companies

    #

    Learn more
  • case

    26 February 2024

    The role of digital signage in enhancing efficiency and comfort in airport waiting areas in 2024

    #

    Learn more
  • case

    23 February 2024

    How digital signage stimulates impulse purchases in clothing stores: 6 advantages

    #

    Learn more
  • case

    20 February 2024

    DOOH (Digital Out Of Home) as an effective advertising channel in 2024

    #

    Learn more
  • case

    17 February 2024

    Digital advertising screens in a household appliance store in 2024

    #

    Learn more
  • case

    14 February 2024

    Digital Signage and CMS for post offices: 6 factors for choosing

    #

    Learn more
  • case

    11 February 2024

    Big LED screens in shopping malls: modern trends of 2024

    #

    Learn more
  • case

    8 February 2024

    Creating a DOOH advertising business using LED screens and CMS in 2024

    #

    Learn more
  • case

    5 February 2024

    Digital signage for travel agencies: effective travel advertising in 2024

    #

    Learn more
  • case

    2 February 2024

    Digital displays for car advertising: innovative opportunities in 2024

    #

    Learn more
  • case

    29 January 2024

    Geotargeting in DOOH: effectiveness of precise ad targeting in 2024

    #

    Learn more
  • case

    26 January 2024

    LED software for screens at stadiums: modern technologies in sports event broadcasting and advertising in 2024

    #

    Learn more
  • case

    23 January 2024

    Digital signage software for advertising in elevators – 2 roles for earning

    #

    Learn more
  • case

    20 January 2024

    Digital Signage System: modern display technologies in sporting goods stores in 2024

    #

    Learn more
  • case

    17 January 2024

    Digital Signage Software: technological differences between indoor and outdoor LED screens in 2024

    #

    Learn more
  • case

    14 January 2024

    Digital Signage for a furniture store – a new level of business in 2024

    #

    Learn more
  • case

    11 January 2024

    Digital indoor advertising is closest to the shelf with goods in 2024

    #

    Learn more
  • case

    8 January 2024

    Digital screens in cosmetics and perfumery stores in 2024

    #

    Learn more
  • case

    5 January 2024

    Digital signage in railway infrastructure and stations in 2024

    #

    Learn more
  • case

    2 January 2024

    Digital Signage in fitness clubs: media technologies in the sports environment in 2024

    #

    Learn more
  • case

    29 December 2023

    Digital Signage technologies and software for cafes in 2024

    #

    Learn more
  • case

    26 December 2023

    Programmatic advertising in Digital Out Of Home as a complement to internet advertising in 2024

    #

    Learn more
  • case

    23 December 2023

    Digital signage screens for movie advertising in cinemas in 2024

    #

    Learn more
  • case

    20 December 2023

    Software for digital signage and LED screens in retail in 2024

    #

    Learn more
  • case

    17 December 2023

    What Digital Signage technologies to expect at ISE 2024 exhibition

    #

    Learn more
  • case

    14 December 2023

    Creating your own Digital Out Of Home (DOOH) advertising in 2024

    #

    Learn more
  • case

    11 December 2023

    Targeting in outdoor digital advertising: key aspects and advantages in 2024

    #

    Learn more
  • case

    8 December 2023

    Airport Digital Signage: innovations for passenger convenience in 2024

    #

    Learn more
  • case

    5 December 2023

    Digital signage in car showrooms: efficiency with Digital Signage in 2024

    #

    Learn more
  • case

    2 December 2023

    Digital screens in jewelry stores – showcasing beauty and elegance in 2024

    #

    Learn more
  • case

    29 November 2023

    Digital signs in shopping centers in 2024

    #

    Learn more
  • case

    26 November 2023

    Software for LED displays: top 5 unique projects

    #

    Learn more
  • case

    23 November 2023

    Enhancing fueling stations with Digital Signage: revolutionizing visual communication in 2024

    #

    Learn more
  • case

    20 November 2023

    DOOH advertising on large LED screens in 2024 attracts more attention

    #

    Learn more
  • case

    17 November 2023

    Proof of Play: Digital reporting and confirmation of DOOH campaign fact

    #

    Learn more
  • case

    14 November 2023

    Digital Signage management software in medical institutions in 2024

    #

    Learn more
  • case

    11 November 2023

    How to more effectively use digital screens in stores to increase sales in 2024

    #

    Learn more
  • case

    8 November 2023

    Digital signage in bank branches attracts customers – 2 cases

    #

    Learn more
  • case

    5 November 2023

    How to create digital menu boards for a restaurant using home TV in 2024.

    #

    Learn more
  • case

    2 November 2023

    Digital signage software cloud: How you can turn a television into a source of income №1 in your business

    #

    Learn more
  • case

    29 October 2023

    5 Ways to Increase Store Sales Using Digital Signage Software Cloud

    #

    Learn more
  • case

    26 October 2023

    In 2023 Samsung wowed new wall LED screen guests at a luxurious hotel in Dubai

    #

    Learn more
  • case

    23 October 2023

    Success guidelines for digital signage system in 2024

    #

    Learn more
  • case

    19 October 2023

    10 Digital Signage trends for 2023

    #

    Learn more
  • case

    15 October 2023

    Digital technologies in the world of restaurants in 2024

    #

    Learn more
  • case

    12 October 2023

    Digital Signage for advertising – choice №1

    #

    Learn more
  • case

    9 October 2023

    10 Tips for digital signage content

    #

    Learn more
  • case

    6 October 2023

    Transformation of advertising on Digital Signage

    #

    Learn more
  • case

    2 October 2023

    How to generate earning with Digital Signage in 2023

    #

    Learn more
  • case

    29 September 2023

    Digital Signage for the hotel industry: revolutionizing guest experience in 2023

    #

    Learn more
  • case

    25 September 2023

    Digital signage system is №1 in education

    #

    Learn more
  • case

    14 September 2023

    Digital signage for advertising – 5 possible locations for installing

    #

    Learn more
  • case

    10 September 2023

    Digital signage application vs print media in 2024

    #

    Learn more
  • case

    4 September 2023

    Managing screens – placement of advertising on digital screens

    #

    Learn more
  • case

    29 August 2023

    Digital menu boards: 4 important factors of definition and advantages

    #

    Learn more

Contact us now, and we will provide the best solution for your business!