What Digital Signage technologies to expect at ISE 2024 exhibition

In 2023, the most popular and prestigious exhibition in the field of Digital Signage technologies - Integrated Systems Europe (ISE 2023) took place in Barcelona.  

The exhibition served as a launching platform for numerous new Digital Signage technologies, showcasing leading innovators in technology and solution providers from around the world, offering a program of conferences, events, and experiences.

 

The exhibition and congress, spanning over 2,000 sq. m, was located in the heart of Fira. It was filled with innovations, networking opportunities, and industry organizations, bringing together numerous partners in one place. ISE united the key sectors that make up the global AV and systems integration industry.

 

Over 1,000 exhibitors were present on the exhibition grounds, allowing every visitor to explore a wide range of available solutions and learn about upcoming developments.

 

ISE 2023 featured leading global innovators in Digital Signage technologies and industry-leading brands such as Absen, Blackmagic Design, Barco, Christie, Crestron, Google, KNX, Lang, LG, Samsung, Shure, Sony, Logitech, Panasonic, Biamp, Maxhub, and many others.

 

What to Expect from the Integrated Digital Signage technologies Europe Exhibition in 2024?

 

Double-sided storefront displays with enhanced brightness for Digital Signage technologies

 

Store owners are willing to go to great lengths to attract customers. One means is to add dynamics to storefronts, and one solution is storefront displays. This year, Samsung introduced a new series of professional displays, OMN/OMN-D, capable of displaying content brightly and clearly even in direct sunlight, attracting attention in any weather conditions. The devices have a brightness of 4,000 nits and high contrast of 5,000:1. The new product will be available in two sizes: 46 and 55 inches.

 

On double-sided displays (OMN-D series), content is displayed both in the outdoor storefront and indoors, providing an opportunity to interest visitors inside and outside the store simultaneously. Information to the displays is delivered via Wi-Fi, minimizing the number of wires. The thickness is approximately 5.5 cm. It is noticeable how each year this equipment becomes thinner, more elegant, and, most importantly, brighter.

 

High-quality full-length images for Digital Signage technologies

 

Improving image quality, 100% color coverage, and a thin frame are growing trends in recent years. And if a couple of years ago developers presented displays with 4K resolution, all innovations since 2019 in this area are related to 8K. For example, Samsung Electronics’ new QLED displays for fashion retail allow showing a person in full height. When receiving standard resolution content, the displays reproduce it in 8K standard, conveying the finest color shades and creating an immersive effect. For visitors, this is undoubtedly attention-grabbing, and for advertisers (e.g., product manufacturers), it is convenient, as there is no need to adapt content to the new format. Size — 82 inches. Thickness — less than 40 mm.

 

Interactive screens: for different types of stores for Digital Signage technologies

 

The topic of interactive screens, it seems, can be endlessly developed for absolutely any retail. For example, in a car showroom, a buyer can play with the color, model, equipment of the car, assemble the car they want to leave the store with in the end.

 

Transparent displays for Digital Signage technologies

 

Digital Signage technologies has long ceased to be a novelty, but judging by the large number of exhibitors, manufacturers see great prospects in it. With transparent displays in the storefront window, you can broadcast information about promotions, launch advertising videos, place attention-grabbing video content related to the store’s theme. The solution allows broadcasting digital content, whether it’s text or images, without covering the storefront but seemingly above it. Turned off screens look like regular glass. The solution is interesting for use in shopping centers and street retail. 

 

Interactive refrigerators for Digital Signage technologies

 

Logical development found in refrigeration equipment. Several companies introduced refrigerators with touch panels. Moreover, more often than not, innovations are developed by companies specializing in digital solutions and signage. They begin to collaborate with manufacturers of commercial refrigeration equipment, turning the walls of the refrigerator into a transparent liquid crystal display, so that the equipment can not only cool drinks but also advertise them. 

 

Interactive Tables for Digital Signage technologies

 

Interactive multi-sensor systems are now being produced not only in the form of wall panels but also as tables and walls using touchscreens and object recognition technology. Using such a gadget is quite simple — you take the product and place it on the table, and the table provides complete information about that product, from composition and color variations to usage tips. For example, if it’s a car, you can learn about its internal structure. If it’s food, you can check the ingredients, where it was produced, and the recipe for preparation. This technology is interesting for showrooms and flagship stores. 

 

Touch Kiosk for Digital Signage technologies

 

Toys for shoppers are limited only by the developer’s imagination. Instead of ordering coffee from a cashier, a digital kiosk from LG assists. With sugar or without, large, medium, or small, hot, or cold — the machine offers the finest adjustments for the most demanding.

 

Smart Mirrors Get Smarter for Digital Signage technologies

 

Smart mirrors have been used in retail for several years. For example, in the Central Children’s Store on Lubyanka, a mirror is installed in the corridor and entertains visitors passing by. Since its installation, several years have passed, and mirrors have become “smarter.” New models not only entertain shoppers by releasing butterflies but also provide information about the product. It works like this: you take a product — look into the mirror, the product is recognized, and information about it appears on the mirror screen. Several solutions of this kind were presented. 

 

Holograms for Digital Signage technologies

 

3D holograms are already widely used in Western retail, but in Ukraine, you rarely come across them. Equipment manufacturers themselves say that the use of holograms increases the sales of the advertised product by about a third. Agree, a spinning and unfolding hamburger looks very appetizing. At the exhibition, this technology was presented by the Chinese company Spectrum, promising the latest high-tech image processing technologies, high resolution: 640 * 640 pixels, 320 LED lamps, and 16 GB of built-in memory in holographic 3D fans.

 

Smart Shelves for Digital Signage technologies

 

The solution was invented quite a while ago, but it is not yet used in Ukrainian retail, although some global retailers have already tested the Digital Signage technologies. The photo shows how it is implemented for cosmetics stores by Samsung. When a buyer picks up a product, information about that model is displayed on the screen — from composition and usage recommendations to the price.

 

Artificial Intelligence for Digital Signage technologies

 

Intelligent Digital Signage technologies are an effective and functional modern tool for attracting consumers. They allow implementing a personalized approach to customers, which positively affects sales. However, it is essential to distinguish between artificial intelligence and analytics in the conventional sense. Companies that create software more often apply not actual artificial intelligence but analysis methods based on this technology.

 

Artificial intelligence technologies for Digital Signage technologies are currently continuing to improve to significantly accelerate the information processing process and provide higher quality delivery. The less time the program takes to conduct an analysis, the higher consumers will appreciate the offered service. For example, when entering a restaurant hall, a visitor can immediately receive a personalized offer created based on their preferences, and in a store, a buyer choosing a swimsuit can see advertising for sun protection products.

 

The analysis of personal data — gender and age, preferences, lifestyle and profession, purchase history, etc., as well as recognition mechanisms, is necessary for implementing a personalized approach in advertising. The recognition process is more complex since it involves various sensors, video surveillance systems, and other devices. Thanks to the implementation of recognition mechanisms, the system can welcome a visitor entering the store by name, tell them about discounts on products of interest, and analyze consumer behavior to determine which content is best to broadcast for a particular person at a given time.

 

Advision is a cloud-based Digital Signage technologies for remote control and scheduling of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage technologies using our own software and hardware solutions.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!

Share the news

Other news

  • case

    13 July 2024

    How to create content for a Digital screen

    #

    Learn more
  • case

    10 July 2024

    The role of advertising in modern business and its types

    #

    Learn more
  • case

    7 July 2024

    Real examples using Digital Signage equipment

    #

    Learn more
  • case

    4 July 2024

    Video analytics of visitors, what is it and why it’s needed

    #

    Learn more
  • case

    1 July 2024

    How Digital Signage technology enhances guest experience in the hotel industry

    #

    Learn more
  • case

    28 June 2024

    Advantages of LED panels and their applications

    #

    Learn more
  • case

    25 June 2024

    Audio design for business, why it’s needed and how it works in 2024

    #

    Learn more
  • case

    22 June 2024

    How small businesses can use Digital Signage on a limited budget in 2024

    #

    Learn more
  • case

    19 June 2024

    Automatic control of Digital Signage and why it is needed, implementation methods in 2024

    #

    Learn more
  • case

    16 June 2024

    Digital screens: how to develop a microbusiness with the help of it in 2024

    #

    Learn more
  • case

    13 June 2024

    How the combination of outdoor advertising and mobile devices provides access to the audience in 2024

    #

    Learn more
  • case

    10 June 2024

    How digital signage enhances passenger comfort in the transportation sector in 2024

    #

    Learn more
  • case

    7 June 2024

    Application of artificial intelligence in outdoor digital advertising in 2024

    #

    Learn more
  • case

    4 June 2024

    Transition of LED screens from passive to active communication in 2024

    #

    Learn more
  • case

    1 June 2024

    How to use software for indoor Digital Signage and various AV equipment formats in business in 2024

    #

    Learn more
  • case

    29 May 2024

    Why do businesses choose DOOH advertising in 2024 for their promotion?

    #

    Learn more
  • case

    26 May 2024

    Advertising platforms in the USA in 2024 became physical stores

    #

    Learn more
  • case

    23 May 2024

    DOOH advertising – 10 tips for creating creative DOOH advertising

    #

    Learn more
  • case

    20 May 2024

    6 examples of digital signage applications in the medical industry

    #

    Learn more
  • case

    17 May 2024

    Automating outdoor advertising – the possibilities of artificial intelligence in 2024

    #

    Learn more
  • case

    14 May 2024

    10 key trends for DOOH advertising in 2024

    #

    Learn more
  • case

    11 May 2024

    The evolution of digital screens in the advertising industry in 2024

    #

    Learn more
  • case

    8 May 2024

    How Digital Signage Software helps sell promotional products in 2024

    #

    Learn more
  • case

    5 May 2024

    Digital indoor advertising in European supermarkets in 2024

    #

    Learn more
  • case

    2 May 2024

    Top 6 global companies in the DOOH industry

    #

    Learn more
  • case

    29 April 2024

    As advertising displayed through digital signage is perceived by store customers in 2024

    #

    Learn more
  • case

    26 April 2024

    Digital signage presents your product better in 2024 than other technologies

    #

    Learn more
  • case

    23 April 2024

    DOOH + online advertising = pDOOH and its 4 main advantages

    #

    Learn more
  • case

    20 April 2024

    What digital signs can be placed in 2 ways: vertically and horizontally?

    #

    Learn more
  • case

    17 April 2024

    Digital signage for financial institutions in 2024

    #

    Learn more
  • case

    14 April 2024

    Forecast of the digital advertising market development for the next 6 years

    #

    Learn more
  • case

    11 April 2024

    Industrial indicators of the growth of the outdoor advertising market – DOOH in 2024 and 2025

    #

    Learn more
  • case

    8 April 2024

    Why is digital signage the best tool for advertising food products in 2024?

    #

    Learn more
  • case

    5 April 2024

    Digital signage for advertising services. The 5 most suitable placement locations

    #

    Learn more
  • case

    2 April 2024

    Effectiveness of outdoor digital advertising – 4 key questions from advertisers

    #

    Learn more
  • case

    30 March 2024

    How DOOH networks transform the cityscape in 2024

    #

    Learn more
  • case

    27 March 2024

    Digital Signage technologies in the subway for passengers

    #

    Learn more
  • case

    24 March 2024

    Television for digital menu in a cafe: 5 actions to create an affordable digital signage

    #

    Learn more
  • case

    21 March 2024

    Digital Indoor and Outdoor advertising – What’s the difference?

    #

    Learn more
  • case

    18 March 2024

    Digital signage in hardware stores: 4 obvious advantages

    #

    Learn more
  • case

    15 March 2024

    Advertising on LED screens becomes even more affordable due to the cheapening of technologies in 2024

    #

    Learn more
  • case

    12 March 2024

    Digital signage in toy stores – trends of 2024

    #

    Learn more
  • case

    9 March 2024

    Digital price tags on shelves with goods – 12 benefits

    #

    Learn more
  • case

    6 March 2024

    Digital technologies in pet stores: Trends of 2024

    #

    Learn more
  • case

    3 March 2024

    Digital indoor advertising stimulates purchases – 7 useful tips

    #

    Learn more
  • case

    29 February 2024

    DOOH – eco-advertising is supported by over 80% of companies

    #

    Learn more
  • case

    26 February 2024

    The role of digital signage in enhancing efficiency and comfort in airport waiting areas in 2024

    #

    Learn more
  • case

    23 February 2024

    How digital signage stimulates impulse purchases in clothing stores: 6 advantages

    #

    Learn more
  • case

    20 February 2024

    DOOH (Digital Out Of Home) as an effective advertising channel in 2024

    #

    Learn more
  • case

    17 February 2024

    Digital advertising screens in a household appliance store in 2024

    #

    Learn more
  • case

    14 February 2024

    Digital Signage and CMS for post offices: 6 factors for choosing

    #

    Learn more
  • case

    11 February 2024

    Big LED screens in shopping malls: modern trends of 2024

    #

    Learn more
  • case

    8 February 2024

    Creating a DOOH advertising business using LED screens and CMS in 2024

    #

    Learn more
  • case

    5 February 2024

    Digital signage for travel agencies: effective travel advertising in 2024

    #

    Learn more
  • case

    2 February 2024

    Digital displays for car advertising: innovative opportunities in 2024

    #

    Learn more
  • case

    29 January 2024

    Geotargeting in DOOH: effectiveness of precise ad targeting in 2024

    #

    Learn more
  • case

    26 January 2024

    LED software for screens at stadiums: modern technologies in sports event broadcasting and advertising in 2024

    #

    Learn more
  • case

    23 January 2024

    Digital signage software for advertising in elevators – 2 roles for earning

    #

    Learn more
  • case

    20 January 2024

    Digital Signage System: modern display technologies in sporting goods stores in 2024

    #

    Learn more
  • case

    17 January 2024

    Digital Signage Software: technological differences between indoor and outdoor LED screens in 2024

    #

    Learn more
  • case

    14 January 2024

    Digital Signage for a furniture store – a new level of business in 2024

    #

    Learn more
  • case

    11 January 2024

    Digital indoor advertising is closest to the shelf with goods in 2024

    #

    Learn more
  • case

    8 January 2024

    Digital screens in cosmetics and perfumery stores in 2024

    #

    Learn more
  • case

    5 January 2024

    Digital signage in railway infrastructure and stations in 2024

    #

    Learn more
  • case

    2 January 2024

    Digital Signage in fitness clubs: media technologies in the sports environment in 2024

    #

    Learn more
  • case

    29 December 2023

    Digital Signage technologies and software for cafes in 2024

    #

    Learn more
  • case

    26 December 2023

    Programmatic advertising in Digital Out Of Home as a complement to internet advertising in 2024

    #

    Learn more
  • case

    23 December 2023

    Digital signage screens for movie advertising in cinemas in 2024

    #

    Learn more
  • case

    20 December 2023

    Software for digital signage and LED screens in retail in 2024

    #

    Learn more
  • case

    17 December 2023

    What Digital Signage technologies to expect at ISE 2024 exhibition

    #

    Learn more
  • case

    14 December 2023

    Creating your own Digital Out Of Home (DOOH) advertising in 2024

    #

    Learn more
  • case

    11 December 2023

    Targeting in outdoor digital advertising: key aspects and advantages in 2024

    #

    Learn more
  • case

    8 December 2023

    Airport Digital Signage: innovations for passenger convenience in 2024

    #

    Learn more
  • case

    5 December 2023

    Digital signage in car showrooms: efficiency with Digital Signage in 2024

    #

    Learn more
  • case

    2 December 2023

    Digital screens in jewelry stores – showcasing beauty and elegance in 2024

    #

    Learn more
  • case

    29 November 2023

    Digital signs in shopping centers in 2024

    #

    Learn more
  • case

    26 November 2023

    Software for LED displays: top 5 unique projects

    #

    Learn more
  • case

    23 November 2023

    Enhancing fueling stations with Digital Signage: revolutionizing visual communication in 2024

    #

    Learn more
  • case

    20 November 2023

    DOOH advertising on large LED screens in 2024 attracts more attention

    #

    Learn more
  • case

    17 November 2023

    Proof of Play: Digital reporting and confirmation of DOOH campaign fact

    #

    Learn more
  • case

    14 November 2023

    Digital Signage management software in medical institutions in 2024

    #

    Learn more
  • case

    11 November 2023

    How to more effectively use digital screens in stores to increase sales in 2024

    #

    Learn more
  • case

    8 November 2023

    Digital signage in bank branches attracts customers – 2 cases

    #

    Learn more
  • case

    5 November 2023

    How to create digital menu boards for a restaurant using home TV in 2024.

    #

    Learn more
  • case

    2 November 2023

    Digital signage software cloud: How you can turn a television into a source of income №1 in your business

    #

    Learn more
  • case

    29 October 2023

    5 Ways to Increase Store Sales Using Digital Signage Software Cloud

    #

    Learn more
  • case

    26 October 2023

    In 2023 Samsung wowed new wall LED screen guests at a luxurious hotel in Dubai

    #

    Learn more
  • case

    23 October 2023

    Success guidelines for digital signage system in 2024

    #

    Learn more
  • case

    19 October 2023

    10 Digital Signage trends for 2023

    #

    Learn more
  • case

    15 October 2023

    Digital technologies in the world of restaurants in 2024

    #

    Learn more
  • case

    12 October 2023

    Digital Signage for advertising – choice №1

    #

    Learn more
  • case

    9 October 2023

    10 Tips for digital signage content

    #

    Learn more
  • case

    6 October 2023

    Transformation of advertising on Digital Signage

    #

    Learn more
  • case

    2 October 2023

    How to generate earning with Digital Signage in 2023

    #

    Learn more
  • case

    29 September 2023

    Digital Signage for the hotel industry: revolutionizing guest experience in 2023

    #

    Learn more
  • case

    25 September 2023

    Digital signage system is №1 in education

    #

    Learn more
  • case

    14 September 2023

    Digital signage for advertising – 5 possible locations for installing

    #

    Learn more
  • case

    10 September 2023

    Digital signage application vs print media in 2024

    #

    Learn more
  • case

    4 September 2023

    Managing screens – placement of advertising on digital screens

    #

    Learn more
  • case

    29 August 2023

    Digital menu boards: 4 important factors of definition and advantages

    #

    Learn more

Contact us now, and we will provide the best solution for your business!