Digital signage application vs print media in 2024

Digital signage application opens up a wide range of business opportunities. In the modern digital world, it is crucial for customers to receive up-to-date information about products and services.

However, many entrepreneurs still rely on traditional promotion methods, ignoring high-tech solutions. In this article, we will explain what Digital Signage application is and why print advertising is rapidly becoming a thing of the past.

 

What is Digital Signage application?

 

Digital Signage advertising software is a technology for presenting information using electronic displays. These can include LCD screens, LED displays, touchscreen monitors, and more. Thanks to specialized software, you can broadcast images and videos, as well as generate interactive content.

 

Digital Signage application is applied in various fields: banking, retail, hospitality, healthcare, energy, and more. It is a quick way to capture attention and establish visual communication. Additionally, digital signage application  offers other advantages.

 

Advantages of Digital Signage application

 

Cost Reduction in Advertising

 

At first glance, print media may seem like a more cost-effective solution. It’s cheaper to order an outdoor banner than a digital screen. However, in the long run, the latter wins out.

 

To change the advertising message on a digital signage display, all you need to do is upload the corresponding content to the system. But to alter a billboard, you have to create a new layout, send it for printing, wait for the finished prints, and only then begin the banner installation. Additionally, you’ll have to pay multiple service providers upfront in this process.

 

Precise targeting

 

Back in 2010, LG published an official document titled “How to Make Digital Signage Work in Shopping Centers.” The main issue was that these centers were frequented by representatives from various demographic groups: teenagers, families with children, and elderly individuals. This forced advertisers to deliberately simplify the target audience profile, reducing the effectiveness of advertising.

 

As a solution, it was proposed to adapt content on digital screens based on demographic indicators. For example, in the morning when the shopping center was visited by elderly shoppers, they would display one set of advertisements, and at noon when families arrived, they would show another set. Such an approach allowed for reaching a maximum number of customer segments, which would have been impossible with print media.

 

Improving Competitiveness

 

Let’s consider the following scenario: a cosmetics store plans to hold a sale on its seasonal product line with a 20% discount, but discovers that competitors are offering a 50% discount on all items. What should they do if their promotional materials are already printed? Should they proceed with the promotion without hope for success?

 

With Digital Signage, business owners gain the ability to respond promptly to external changes and adapt to market demands. If marketers come up with a creative idea, its implementation can be done within 1-2 working days. Up-to-date offers will help increase customer traffic and enhance their loyalty.

 

Interactivity digital signage application

 

Establishing meaningful communication through print advertising is only possible if you encourage customers to write directly on banners. Touchscreen displays have the capability to redefine how you interact with consumers. When it comes to interactivity, Digital Signage has no equal.

 

Digital signage application for Home

In addition to its benefits in the business world, Digital Signage can also be used in homes. Homeowners can use digital screens to display information, artwork, or even interactive elements for a more dynamic and engaging living space.

 

Stimulating Impulse Purchases

 

According to a FedEx survey, 8 out of 10 people enter a store because they were attracted by the sign. Moreover, two-thirds of respondents believe that the sign reflects the quality of the product or service, and 60% say that the absence of a sign discourages them from visiting the store.

 

Digital screens capture the audience’s attention with animated images and interactive elements. Instead of spending time reading text, customers can watch a short video and gain useful information. Dynamic digital content evokes positive emotions, encouraging spontaneous purchases.

 

Long Service Life

 

Print media, like any physical medium, are subject to natural wear and tear. Moreover, the influence of factors such as bad weather or vandalism cannot be excluded. One rainy evening, and a paper poster can become unusable. Or it may be hopelessly defaced by graffiti.

 

Commercial-grade displays are designed for long-term use. Some models come with additional protection features like a sturdy casing, durable glass, and so on. If such a screen gets dirty, a simple wipe with a damp cloth or a specialized cleaning solution is usually sufficient.

 

Eco-friendly

The production of print advertising requires a huge amount of resources. Chemicals and other toxic substances damage the environment, especially if not properly disposed of. Besides, as we’ve discovered above, print media is not a long-lasting solution, so pollution goes along with every change of the paper.

Digital Signage again wins on this point. Many companies nowadays prefer digital displays to reduce hazardous waste. You may say, “How come it’s more eco-friendly if screens use lots of energy?” It was for this reason that energy-efficient displays such as LED and projection signs were designed. These screens use less electricity and tend to have a longer lifespan, meaning they avoid landfill for considerably longer.

 

Environmental Friendliness

 

The production of print advertising requires a vast amount of resources. Chemicals and other toxic substances harm the environment, especially when improperly disposed of. Many companies are transitioning to Digital Signage to reduce the amount of harmful waste. This is why energy-efficient displays like LED and projection signs are gaining popularity.

 

In Conclusion

 

Technological advancements in the digital signage software have brought about progress in the industry. Digital Signage opens up unlimited possibilities for entrepreneurs, particularly through centralized and localized targeting. This enables content control and enhances interaction with the target audience, simultaneously boosting business profitability.

 

Digital Signage for Office, Digital Signage for Schools Free, Digital Signage Apps, and Digital Signage Application

In addition to its advantages in advertising and business contexts, Digital Signage finds valuable applications in office settings, schools (often available for free), and through various dedicated apps and software for specific purposes. Its longevity, eco-friendliness, and adaptability make it a versatile solution for a wide range of environments.

 

Advision is a cloud cross-platform Digital Signage software. We help offline business and advertising companies to implement reliable Digital Signage infrastructure using our own software and hardware solutions. Advision is used for DOOH advertising networks, digital signage at points of sale (retail), in the fast food industry for digital menus, and corporate TV. Customization of software functions is possible to meet the client’s specific requirements. Contact us, and we will help you implement the most modern technologies to solve your tasks!

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