The role of digital signage in enhancing efficiency and comfort in airport waiting areas in 2024

 Digital Signage in airports are places with a large number of passengers whose main goal is to be informed and directed to the appropriate destinations.  

The successful operation of airports depends on the correct placement of information systems that provide up-to-date information and navigation for passengers.

 

It is important that information is updated timely, providing flight schedules, weather conditions, emergency announcements, and tips for travelers. It’s also necessary to inform about the location of baggage departments, exits, and other facilities. This helps passengers navigate the airport more quickly and make appropriate decisions.

 

Besides informational content, it’s also important to broadcast advertising and entertainment content. This creates a positive impression of using the airport and provides convenience for passengers.

 

Currently, there is a wide range of information systems, from individual displays with reference information to wide-format video walls that can display schedules and large advertising videos. With the development of technologies, managing a large park of displays has become possible through a local network from an operator’s PC, allowing the use of displays in different areas and increasing informativeness, while reducing the time for technical maintenance for airport staff.

 

Consider a situation where different information is shown on a large TV screen, monitor, video panel, or information board. Have you ever thought about how this information gets there? The answer often comes with words like: USB flash drive, employee, ladder, or stairs. Yes, it’s possible to connect a USB storage device with pre-recorded materials to all modern TVs, and it will work.

 

But what if this information needs to be changed not once a day but once an hour or even once a minute? And what if there are several or even dozens of such display devices? And what to do if these objects are scattered over a large area? Problem? Not at all, if you use a solution for digital display of information – Digital Signage.

 

The content display system is a software-hardware complex, the basis of which is made up of a media player – a mini PC. This is an excellent solution that allows you to centrally manage content – any information displayed on a digital display. At the same time, you can control the updating and playback of content according to the working mode of your facility – according to a schedule.

 

Thanks to the built-in SSD drive, the displayed content is stored in the media player’s cache memory, which does not require a constant communication channel, saving traffic and money. The media player software allows grouping screens to display the same information in one group. You can create several groups – each with its content and schedule. By the way, all necessary software is already included in the package (thus, the buyer acquires a ready-made boxed solution).

 

What is needed to install a content display system?

 

Each system consists of several components. First, you need a digital display – a TV or a monitor. Depending on the size of your establishment, there may be several such screens. Each screen is connected to a media player, which, in turn, is connected to the content management system. The content management system is server software that can be installed on your server.

 

If you don’t have a server (not all bars require it), we can provide you with a virtual server from our organization, which will be completely at your disposal. Content management is done from your establishment’s computer or from a mobile device – a tablet or smartphone. Our company’s specialists will provide you with any assistance in designing, installing, configuring, and operating the system.

 

Where is a content management system needed?

 

Below is a list of objects for which content display systems – CMS are simply necessary:

 

– Airports

– Bars

– Public transport stops

– Cinemas

– Cafes

– Business centers

– Offices

– Meeting rooms

– Educational institutions

– Elevators

– Gyms

– Hospitals and clinics

– Hotel lobbies

– Museums

– Religious centers and churches

– Restaurants and cafes

– Shopping centers

 

In the modern world, where technology rapidly changes our environment, airports become a platform for implementing innovative solutions to improve passenger service quality. One such innovation is the use of Digital Signage in waiting areas, which becomes an important element for providing informational interaction and advertising.

 

Digital Signage is a modern technology for displaying information on digital screens, which changes the approach to communication with guests and passengers at airports. This technology involves the use of special software for managing content on digital screens, as well as players that play content on these screens.

 

One of the main purposes of Digital Signage in airport waiting areas is to provide passengers with information about flight schedules, hotels within the airport, local tourist attractions, and other important services. This allows passengers to stay informed of the latest updates and reduces the risk of missed flights or schedule changes.

 

Video system options

 

Advertising-information LCD LED displays, video walls, and LED screens Displays ranging from 22″ to 98″ diagonally, high brightness, anti-glare coating, built-in Digital Signage player, and software for remote content management and scheduling of displays in automatic mode. Equipment kits for building video walls of various formats for advertising, presentations, waiting rooms, and situation centers. Includes: switching system and bracket development for assembly. Modular LED screens for retail and information boards of any size tailored to the customer’s tasks, custom screen assembly, development, and installation of supporting structures. Includes pre-configuration of the equipment.

 

Today, there are many options for video systems, and they are used for various purposes, from advertising broadcasts to providing information to passengers. This contributes to creating a comfortable and informative atmosphere for all airport visitors. The successful operation of such systems depends on efficient software and players that play content on the displays.

 

This software allows remote content management, updating information, and setting display schedules automatically. An important part of any video system is also modular LED screens, which can be built according to the specific needs of the client and installed in any area of the airport for maximum convenience and efficiency in information placement.

 

An additional important component of implementing Digital Signage systems in airport waiting areas is their ability to enhance security and promptly inform passengers in case of emergencies or emergencies. With digital displays, airport operators can quickly disseminate important information about evacuations, flight schedule changes, or any other emergencies that may arise. This ensures safety and convenience for all passengers and airport staff.

 

Moreover, using digital displays in airports can be a source of additional revenue through the placement of advertisements and sponsor materials. Companies can pay for placing their advertisements on screens in waiting areas, creating opportunities for the airport to generate additional income that can be used to improve service and infrastructure.

 

Thus, the implementation of Digital Signage systems in airport waiting areas not only improves comfort and convenience for passengers but also contributes to increased safety, efficiency, and the possibility of generating additional income for the airport operator. This is a modern solution that reflects trends in innovation and service improvement in the aviation industry.

 

Digital displays are used for advertising, which can be beneficial for both passengers and companies selling their goods and services at the airport. This provides an opportunity to attract passengers’ attention to various offers, increase sales, and boost product turnover.

 

For the successful implementation of Digital Signage in airport waiting areas, it is important to have efficient software for managing content on digital screens. This software allows for quick changes to the displayed content, planning advertising campaigns, and analyzing the effectiveness of Digital Signage usage.

 

Finally, it should be noted that Digital Signage can be successfully used to enhance the passenger experience and provide a comfortable atmosphere in airport waiting areas. This allows the airport operator to create a unique environment that meets the needs of modern passengers.

 

Thus, the use of Digital Signage in airport waiting areas is not only a strategic step towards modernization and innovative development but also an important element in providing high-quality service and comfort for passengers.

 

Advision is a cloud-based Digital Signage software for remote control and scheduling of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!

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