Digital displays for car advertising: innovative opportunities in 2024

Digital displays for car advertising: competition in the automotive industry relies not only on the quality and technical specifications of vehicles but also on the utilization of advanced marketing strategies.

One of the most effective and innovative technologies in this context is digital displays for car advertising.

 

Digital screens: benefits in car advertising

 

Digital screens showcasing car advertisements offer a wide range of opportunities to capture consumers’ attention and enhance interaction with brands. Utilizing modern digital signage software and management systems allows for the creation of dynamic, interactive displays and automatic content changes in real-time based on time of day or weather conditions. This advertising format is known as “Triggered Advertising.” Previously, we discussed such a case for the automotive brand Lexus.

 

Digital signage software: the key to successful advertising

 

Implementing digital signage software in the realm of personal automotive advertising enables car manufacturers to create and deploy advertising campaigns with maximum efficiency and convenience. This software allows for the management of digital displays on roadside billboards, planning and executing ad placements, as well as tracking their performance.

 

Digital signage system: convenient advertising management

 

The Digital Signage system for car advertising enables centralized control of all digital displays in car dealerships (sales points) or outdoors, where potential buyers are located. This provides the ability to quickly change advertising messages, adapt them to different markets and audiences, and track the effectiveness of advertising campaigns by conducting analytics on the number of cars sold.

 

Digital signage solutions: innovative strategies in automotive advertising

 

In 2024, solutions in the DOOH industry for automotive advertising are opening new horizons for car brands by leveraging cameras and artificial intelligence – AI vision. This technology enables the creation of unique and captivating advertising campaigns that capture drivers’ attention and enhance their interaction with the brand. For example, for the driver of an Audi A5, the advertising billboard will display a personalized message and offer a test drive of the new Lexus RX. An example of an advertising message could be: “Driver of the white Audi A5! Are you interested in upgrading to a more dynamic vehicle? We suggest the new Lexus RX! You’ll fall in love with this car and inquire about our favorable purchasing conditions!”

 

With unconventional content, brands gain the ability to go beyond traditional marketing methods and create unique and memorable advertising campaigns that effectively communicate with their audience.

 

Modern technologies attract more attention from potential customers

 

Technologies such as augmented reality (AR) and virtual reality (VR) also open up new opportunities for promoting automotive brands through digital displays. With AR and VR billboards, customers can virtually experience cars, exploring their features and functionality right in the dealership. This allows buyers to gain a deeper and more immersive impression of the product before making a purchase, which can significantly increase their interest and confidence in their choice.

 

Additionally, digital displays can be integrated with Internet of Things (IoT) systems, allowing for the automation of car servicing processes and providing customers with personalized information and recommendations. For example, a car can transmit data about its condition directly to a digital display in the dealership, where the customer will receive service or maintenance recommendations.

 

Interactivity for car dealership customers

 

If your visitors have an appointment or if the dealership is particularly busy and you’re not available to assist them, you can utilize interactive digital displays to familiarize them with the car features and customize options, such as color and interior materials.

 

By providing this service to your visitors, you’ll reduce the workload on your staff and ensure prompt service.

 

Survey and feedback form

 

This way, you’ll receive feedback from customers via a touchscreen display and learn what they appreciate about your service, which aspects need improvement, or what innovations they suggest. Customers can fill out a survey on the touch screen while waiting at the supermarket checkout or schedule a test drive at their convenience.

 

Whether they’re looking for a new or used car, a specific brand or model, constrained by their budget or not, you can not only offer immediate assistance to your visitors but also help them narrow down their choices before speaking with a consultant.

 

Instead of customers aimlessly wandering around the showroom, waiting for a consultant, they can select several models that meet their criteria. Later, the consultant will answer all their questions and help them finalize their choice of car, thereby expediting the purchase process.

 

Strengthen your brand’s position

 

A variety of factors influence whether customers trust you. Brand trust can be built through word of mouth combined with a proven reputation. Reputation depends on the experience the customer undergoes when interacting with the brand. Therefore, each point of interaction should evoke only positive emotions. One such point is your dealership auto center.

 

Tell customers the story of your automotive brand and the company’s core values by posting this information on your screens. Show high-definition videos to impress visitors and convince them to stay longer.

 

According to this survey, Digital Signage can increase brand recognition efficiency by 47.7%.

 

Provide visitors with information on sales or promotions

Not all visitors are entirely sure about their purchasing decision. Showing how many people have already purchased this car will convince them.

 

Banners and static advertising convey the message that you have a specific product and you are selling it. Digital screens can complement this message excellently. You can showcase the product in action or delve into technical details. Use everything that your customer will appreciate and everything that will help impress them. Motion and visual effects will capture visitors’ attention. Screens inside the showroom can display information about promotions and sales.

 

According to research, digital signage can actually increase the average purchase amount by 29.5%.

 

In addition to functionality and innovative capabilities, digital displays for car advertising become an effective tool for interacting with customers at all stages of their car-buying journey. The interactivity of these displays allows visitors not only to view information but also to actively engage with it, choosing the car parameters that interest them, receiving detailed specifications, and comparing models. This not only facilitates the selection process for customers but also allows dealers to gather valuable data about their interests and preferences.

 

Additionally, digital displays can be an effective tool for promoting news in the automotive industry, promotions, and special offers, stimulating demand for certain models and attracting more attention to the brand. With the ability to quickly update content, digital displays allow dealers to stay abreast of the latest events and offers, which is an important factor in the competitive world of car trading.

 

Additionally, the implementation of digital signage can contribute to improving the exterior appearance of the car dealership, giving it a modern and attractive image that influences the first impression of the brand. High-quality content displayed on digital screens creates an atmosphere of innovation and professionalism, fostering a positive perception of the brand by customers.

 

Utilizing digital displays for car advertising proves to be not only an effective marketing tool but also a crucial element in customer engagement strategies and enhancing competitiveness in the automotive industry.

 

Thus, the application of digital displays for car advertising not only enhances the effectiveness of marketing campaigns but also expands customer engagement opportunities, improves service, and increases the competitiveness of automotive brands.

 

Advision is used for DOOH advertising networks, digital audio-visual projects for points of sale (retail), in the fast food industry for digital menus and corporate TV in offices, or medical and educational institutions. It is possible to develop software functions to implement the client’s business processes.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!

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