The industry of digital entertainment technologies for children continues to evolve rapidly. Developing new solutions for retail must constantly catch up with these processes and compete not only with entertainment television technologies but also with the rapid production of new gadget solutions. What do digital technologies emphasize, and what new developments will appear soon in retail?

Among the key tools transforming trading processes, digital signs holds a special place. They are capable not only of displaying prices for goods but also of creating a modern in-store atmosphere, captivating and engaging shoppers with specific promotions and offers.

Digital signage software, as well as players for their playback, offer myriad opportunities for managing and analyzing content for a specific category of shoppers. Innovative solutions in digital advertising allow for personalizing offers for the customer, using data on their previous purchases or presence in the store.

To help the store create an entertaining, fantastical atmosphere, modern audiovisual equipment such as augmented reality systems, touchscreen displays, holographic systems, 3D screens, and projectors can also be used.

In the modern world, competition in the retail market is extremely high, and stores have to find new ways to attract customers and increase sales. One of the effective and widespread tools that help achieve these goals is the use of digital signs.

One of the most important elements of content visualization is the integration of centralized video management systems with digital signage. This automates the process of content playback on screens, providing greater flexibility and efficiency in managing advertising videos. Such innovations lead to the creation of even more effective and attractive shopping environments, creating a fairy-tale atmosphere in toy stores.

What is digital signage?

Digital screens is a technology of visual communication that uses electronic displays to play various content, such as advertisements, informational messages, or even entertainment content. In toy stores, this can be particularly effective, as this technology creates a bright and attractive way to present products.

Using digital signage in toy stores:

1. Digital price tags: Instead of traditional paper price tags, stores can use digital price tags. This allows for instant changes in prices for products, promotions, and discounts without the need for manual replacement of each tag.

2. Advertising and entertainment: Digital screens can be used to play advertising clips, product reviews, or even games that will interest children and their parents, drawing attention to the store’s range of products.

3. Digital menu boards: In stores with cafes or coffee shops, digital menu boards can help attract customers’ attention to the range of drinks and dishes.

Digital signage in toy stores becomes not only a means of attracting customers’ attention but also a tool for increasing interaction with the range of products. Digital displays create a unique atmosphere that is memorable for young shoppers and their parents.

Digital price tags allow for instant updates of price and promotion information, ensuring the relevance of information for customers. Digital signage software along with players enable the playback of various content – from advertising clips to interactive games, enriching the visual experience of shoppers.

Digital menu boards in cafes or play areas provide the ability to quickly change the assortment of drinks and dishes, as well as offer special offers and promotions.

A centralized video management system allows coordinating the operation of all digital screens in the store from one place, ensuring uniformity and simplifying the content management process.

Digital signage is not just a means of advertising and promoting products, but also an opportunity to create a unique and engaging environment for customers, leaving unforgettable impressions and contributing to increased sales.

Technical aspects of digital signage:

To implement a digital screens system in a toy store, the following components are required:

1. Advertising screens: These can be televisions, monitors, or specialized screens capable of operating 24/7.

2. Digital signage software: This is specialized software that allows you to manage content on screens, plan advertising campaigns, and analyze their effectiveness.

3. Digital signage players: These are devices that play content on screens according to settings received from the software.

4. CMS (Content Management System): This is a centralized content management system that allows you to add, edit, and delete content on all screens from one place.

One of the most interesting innovations in digital screens is targeting technology. This technique allows personalizing content on digital signs based on the specific audience present in the store. For example, if there are many parents with children in the store, the system can automatically play advertisements for toys suitable for their children’s age groups.

To implement targeting, specialized software is used, which analyzes customer data, for example, using Wi-Fi or Bluetooth signals, and selects content for playback on screens based on this data. This allows stores to more effectively target their advertising to their target audience and ensures greater effectiveness of advertising campaigns.

How to increase the profitability of toy stores or children’s goods through effective implementation and monetization of digital signage

Did you know that in 2023, the global toy market grew by 4%? But what significance does this percentage have in monetary terms? Since 2023, the toy and children’s goods market in Ukraine has increased by 4.9%, and by the end of the year, it may reach 10%, amounting to $233 million. For comparison: in 2022, the market was slightly over $150 million, and in 2021 and earlier – $132 million. Impressive figures, isn’t it?

The NDP Group compiled the TOP-10 global toy brands by sales volume in 2023. The rating includes giants such as L.O.L. Surprise!, Total Marvel, Star Wars, Nerf, Barbie, Hot Wheels. The top ten is completed by LEGO City.

The Spanish toy store network Toy Planet has changed the concept of all its stores by focusing on innovative Digital Signage and Interactive Technologies as a new communication channel with customers.

Toy Planet is the largest toy store network in Spain, one of the first in Europe to implement the largest project in its segment of digital signage deployment. Interestingly, at the beginning of 2022, the company announced the implementation of Digital Signage and Interactive Technologies systems as part of a pilot project in several stores in the network. In parallel with the pilot period, the marketing and analytics department of the company conducted a comprehensive study, which showed all the advantages and prospects of using digital signage throughout the toy store network.

During the consumer journey study, it was found that the most selling point is the store sign or shop window. Also, an expert group analyzed customer flows and hotspots. Places where certain groups of goods (in different stores) sold better. In addition, the study confirmed that each store has “quality” places where sales showed the best result.

Therefore, the top management of the toy and children’s goods store network decided to install displays both in store windows and directly inside the store to attract customers inside, as well as to keep their attention and interest by informing them of the latest offers or news of advertising campaigns.

Moreover, targeting can use other data such as weather, time of day, or even store traffic dynamics. For example, on a rainy day, the system can play advertisements for board games or constructors to attract the attention of customers looking for ways to entertain their children at home.

The use of targeting technology in digital signage allows toy stores to increase the effectiveness of their advertising campaigns, provide better service to customers, and create a more personalized impression of visiting the store.

Conclusion

The use of digital signage in toy stores is not only an effective way to attract customers and increase sales but also a way to improve the visual impression of visiting the store. This technology allows stores to become more competitive in the market and provide quality service to their customers.

Advision – Content Management System for remote media planning and broadcasting of video and audio content. We help offline businesses and advertising companies automate work processes and implement reliable Digital Signage infrastructure, using our powerful software and hardware solutions.

Contact us and we will help you implement the latest technologies to improve your tasks!