Application of artificial intelligence in outdoor digital advertising in 2024

The realm of outdoor digital advertising is undergoing a profound transformation, driven by the combined forces of big data and AI.

This transformation is noticeable not only to marketers and advertisers but also to consumers, who now see personalized ads tailored to their current interests and search history. In the realm of online advertising, chatbots have been assisting users by responding to queries and guiding decision-making for quite some time. So, what exactly is AI-driven advertising, and how can it be harnessed in DOOH?

 

AI-driven advertising leverages technology to mimic human behavior by utilizing machine learning on extensive datasets. This involves predicting patterns, creating precise and impactful contexts, and devising strategies for delivering relevant ads to the target audience through a Digital Signage player.

 

To achieve this, historical data from a variety of sources are analyzed, enabling AI to make increasingly informed decisions over time. By leveraging AI, advertisers can craft more personalized advertisements, accurately target specific audiences, and swiftly select ad displays within any DOOH network.

 

 

What AI advertising consists of

 

AI-based advertising may include the following technologies:



Machine Learning

 

Cognitive advertising algorithms rely on artificial intelligence and computer algorithms to process information and autonomously enhance content placement via an AI-integrated digital signage player. Devices utilizing machine learning technology can evaluate new data in the context of pertinent historical information. This analysis will guide future decision-making, identifying strategies that were effective or ineffective in the past.

 

Big data and analytics

 

With the advent of digital media channels, marketing and cybersecurity professionals have brought Big Data technology to the forefront. It allows assessing which advertising strategies and sales channels are most effective. Another important source of large datasets is cellular operators and Wi-Fi sniffers installed on digital advertising structures such as LED boards or facade screens.

 

 

Effective AI platforms

 

To effectively manage large datasets, specialized AI platforms can be used. They are capable of obtaining valuable marketing information about the target audience and, based on this, making the right decisions for ad displays at locations, for example, Digital Signage Kyiv.



What awaits AI

 

Advertisers who are not yet using artificial intelligence to optimize advertising should pay attention to this technology. Researchers predict significant growth in AI presence in the advertising market over the next decade.

 

AI helps companies better segment audiences for launching advertising campaigns. It also allows for the creation of targeted ads while measuring the results.

 

Specialists from the American marketing company HubSpot report that modern marketers create content for many different audiences, not just one. Three is the minimum. It is now pointless to create advertisements for only one audience and hope for the best.

 

To achieve better results, companies use AI. This allows for more precise targeting of niche groups of potential buyers. With the help of artificial intelligence, ads are shown to the right people.

 

Measuring the success of an advertising campaign and strategies is easier with artificial intelligence. Thanks to the transparency and accuracy of analyzed data, it is easier for advertisers to understand what is worth investing in.

 

The advertising industry, which uses AI, will continue to evolve along with the digitalization of the modern world. Advertisers already have the opportunity to take advantage of the many benefits of this technology. Let’s take a closer look at how artificial intelligence is changing the digital advertising ecosystem and how companies can use this knowledge to create more consistent strategies.

 

How AI is changing the advertising market

 

Artificial intelligence technology is rapidly changing the landscape of the advertising market, as it can self-learn and become relevant as an intelligent system for digital signage. Here are just a few of the ways it can be used to optimize advertising.



Personalized leads for a better user experience

 

To improve user experience and reach the target audience, marketers and advertisers use data to personalize advertisements. Such data include demographic information, interests, purchase intentions, and behavior patterns.

 

Increasing ad relevance and personalization is becoming a top priority for marketers: 80% of users who consider themselves frequent shoppers say they purchase from companies that offer them personalized offers based on their interests and user experience.

 

AI solutions such as conversational marketing help advertisers build personal communication with consumers and provide better offers to potential buyers. In fact, 71% of shoppers prefer real-time communication with brand representatives. This is why marketers and business owners have increasingly started using conversational AI marketing to interact with customers through cloud-based digital signage.

 

Audience segmentation before ad display

 

With the help of machine learning, a form of AI, advertisers can identify behavioral patterns of the target audience and create offers that interest them at the moment. Carefully segmented audiences and properly selected ad content can ensure a higher conversion rate, turning LED software into a more productive tool.

 

For this, machine learning analyzes all available information about a specific user, such as demographic data and online behavior. The obtained data influence the choice of the type of content the user wants to see at a given moment. Information quickly enters the Digital Signage management software and is displayed on the screen.



AI-created ads convert better

 

With AI, it is possible to analyze previous trends and performance metrics to create higher quality ad texts that will convert better. In this case, marketers go beyond standard A/B testing and use data to predict how creative content and text will resonate with potential customers. This allows advertisers to proactively create creatives and generate higher quality leads and conversions.

 

Not long ago, specialists from Salesforce’s research department conducted a study on “Enterprise Technology Trends.” The study showed the following: 83% of IT leaders state that artificial intelligence and machine learning are changing customer interactions, and 69% state that they are changing their business and approaches when choosing screen software.

 

Interactive experience

 

AI can create a more interactive experience within conversational marketing. It allows launching advertising campaigns based on online customer interactions during live communication.

 

Interactive marketing tools, such as conversational marketing, help create advertising campaigns based on online customer interactions through website widgets, social networks, smart devices, and more. Computer vision with conversational artificial intelligence and machine learning brings personal experience into the digital ecosystem and platforms. These interactions are personalized and based on the desires and needs of target DOOH advertising customers.



AI and ROI

 

Artificial intelligence is an analytical approach to advertising. AI tools process vast amounts of information and data to accurately predict future trends and gain analytical insights.

 

The best thing about AIis that it constantly improves like a human. It learns and adapts as needed, allowing for more effective decision-making in the future.

 

Advertisers may struggle to assess the effectiveness of advertising campaigns. This is where AI analytics comes to the rescue, helping to determine which strategies work and which do not. Thus, in the future, advertisers can take proactive steps and make decisions that positively impact their campaigns.

 

According to a study by the international audit and consulting firm Deloitte, 73% of marketers and business owners who use AI technology in their work believe it is “very” or “critically” important to their business. Additionally, 64% stated that they gained a competitive advantage through the use of AI. Personalized offers to the target audience with the right content help reduce advertising costs and increase return on investment. Most respondents initially tried free Digital Signage software before transitioning to more functional CMS.



Performance optimization

 

Optimizing performance with AI also impacts targeting and allows for savings on research conducted using outdated methodologies. By analyzing real-time data and adapting strategies dynamically, AI enhances ad relevance and audience engagement. Moreover, AI-driven insights enable advertisers to fine-tune their campaigns with unprecedented precision, maximizing ROI and minimizing wasted ad spend.

 

Challenges of AI in advertising

 

Advertisers rarely understand how algorithms work and how unconscious bias can be encoded into the meaning and message of the advertising text. This can negatively affect the effectiveness of the entire campaign and the ROI.

 

Essentially, this can become an issue for advertisers who optimize texts using artificial intelligence. Machine learning technology, if properly deployed in an indoor TV player, can help reduce such bias.

 

As the advertising industry increasingly turns to artificial intelligence for audience segmentation and campaign execution, more decisions are being made by machines. Marketers using AI strive to remain objective in their decisions.

 

 

However, other users who are not experts in AI technology often do not understand how algorithms work and what meanings can be embedded in these models. In this case, decisions may be made based on unintended signals, such as age or race, introducing bias into the campaign.

 

Training time and data quality

 

AI tools are not always capable of assessing which decisions need to be made to achieve all goals. To improve algorithms, they must learn from the company’s data, customer preferences, and historical trends of previous digital out-of-home advertising campaigns.

 

Moreover, they must ensure data quality. If AI tools are not trained to work with accurate, timely, and representative data, they will make less effective decisions.

 

Data privacy

 

Marketing teams are responsible for safeguarding clients’ personal data. If data integrity is compromised, companies risk facing severe fines, other liabilities, and damage to their business reputation. This can become one of the challenges of AI advertising, but hopefully, with the help of intelligent individuals, we will overcome it.



Advision — Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!

Share the news

Other news

  • case

    13 July 2024

    How to create content for a Digital screen

    #

    Learn more
  • case

    10 July 2024

    The role of advertising in modern business and its types

    #

    Learn more
  • case

    7 July 2024

    Real examples using Digital Signage equipment

    #

    Learn more
  • case

    4 July 2024

    Video analytics of visitors, what is it and why it’s needed

    #

    Learn more
  • case

    1 July 2024

    How Digital Signage technology enhances guest experience in the hotel industry

    #

    Learn more
  • case

    28 June 2024

    Advantages of LED panels and their applications

    #

    Learn more
  • case

    25 June 2024

    Audio design for business, why it’s needed and how it works in 2024

    #

    Learn more
  • case

    22 June 2024

    How small businesses can use Digital Signage on a limited budget in 2024

    #

    Learn more
  • case

    19 June 2024

    Automatic control of Digital Signage and why it is needed, implementation methods in 2024

    #

    Learn more
  • case

    16 June 2024

    Digital screens: how to develop a microbusiness with the help of it in 2024

    #

    Learn more
  • case

    13 June 2024

    How the combination of outdoor advertising and mobile devices provides access to the audience in 2024

    #

    Learn more
  • case

    10 June 2024

    How digital signage enhances passenger comfort in the transportation sector in 2024

    #

    Learn more
  • case

    7 June 2024

    Application of artificial intelligence in outdoor digital advertising in 2024

    #

    Learn more
  • case

    4 June 2024

    Transition of LED screens from passive to active communication in 2024

    #

    Learn more
  • case

    1 June 2024

    How to use software for indoor Digital Signage and various AV equipment formats in business in 2024

    #

    Learn more
  • case

    29 May 2024

    Why do businesses choose DOOH advertising in 2024 for their promotion?

    #

    Learn more
  • case

    26 May 2024

    Advertising platforms in the USA in 2024 became physical stores

    #

    Learn more
  • case

    23 May 2024

    DOOH advertising – 10 tips for creating creative DOOH advertising

    #

    Learn more
  • case

    20 May 2024

    6 examples of digital signage applications in the medical industry

    #

    Learn more
  • case

    17 May 2024

    Automating outdoor advertising – the possibilities of artificial intelligence in 2024

    #

    Learn more
  • case

    14 May 2024

    10 key trends for DOOH advertising in 2024

    #

    Learn more
  • case

    11 May 2024

    The evolution of digital screens in the advertising industry in 2024

    #

    Learn more
  • case

    8 May 2024

    How Digital Signage Software helps sell promotional products in 2024

    #

    Learn more
  • case

    5 May 2024

    Digital indoor advertising in European supermarkets in 2024

    #

    Learn more
  • case

    2 May 2024

    Top 6 global companies in the DOOH industry

    #

    Learn more
  • case

    29 April 2024

    As advertising displayed through digital signage is perceived by store customers in 2024

    #

    Learn more
  • case

    26 April 2024

    Digital signage presents your product better in 2024 than other technologies

    #

    Learn more
  • case

    23 April 2024

    DOOH + online advertising = pDOOH and its 4 main advantages

    #

    Learn more
  • case

    20 April 2024

    What digital signs can be placed in 2 ways: vertically and horizontally?

    #

    Learn more
  • case

    17 April 2024

    Digital signage for financial institutions in 2024

    #

    Learn more
  • case

    14 April 2024

    Forecast of the digital advertising market development for the next 6 years

    #

    Learn more
  • case

    11 April 2024

    Industrial indicators of the growth of the outdoor advertising market – DOOH in 2024 and 2025

    #

    Learn more
  • case

    8 April 2024

    Why is digital signage the best tool for advertising food products in 2024?

    #

    Learn more
  • case

    5 April 2024

    Digital signage for advertising services. The 5 most suitable placement locations

    #

    Learn more
  • case

    2 April 2024

    Effectiveness of outdoor digital advertising – 4 key questions from advertisers

    #

    Learn more
  • case

    30 March 2024

    How DOOH networks transform the cityscape in 2024

    #

    Learn more
  • case

    27 March 2024

    Digital Signage technologies in the subway for passengers

    #

    Learn more
  • case

    24 March 2024

    Television for digital menu in a cafe: 5 actions to create an affordable digital signage

    #

    Learn more
  • case

    21 March 2024

    Digital Indoor and Outdoor advertising – What’s the difference?

    #

    Learn more
  • case

    18 March 2024

    Digital signage in hardware stores: 4 obvious advantages

    #

    Learn more
  • case

    15 March 2024

    Advertising on LED screens becomes even more affordable due to the cheapening of technologies in 2024

    #

    Learn more
  • case

    12 March 2024

    Digital signage in toy stores – trends of 2024

    #

    Learn more
  • case

    9 March 2024

    Digital price tags on shelves with goods – 12 benefits

    #

    Learn more
  • case

    6 March 2024

    Digital technologies in pet stores: Trends of 2024

    #

    Learn more
  • case

    3 March 2024

    Digital indoor advertising stimulates purchases – 7 useful tips

    #

    Learn more
  • case

    29 February 2024

    DOOH – eco-advertising is supported by over 80% of companies

    #

    Learn more
  • case

    26 February 2024

    The role of digital signage in enhancing efficiency and comfort in airport waiting areas in 2024

    #

    Learn more
  • case

    23 February 2024

    How digital signage stimulates impulse purchases in clothing stores: 6 advantages

    #

    Learn more
  • case

    20 February 2024

    DOOH (Digital Out Of Home) as an effective advertising channel in 2024

    #

    Learn more
  • case

    17 February 2024

    Digital advertising screens in a household appliance store in 2024

    #

    Learn more
  • case

    14 February 2024

    Digital Signage and CMS for post offices: 6 factors for choosing

    #

    Learn more
  • case

    11 February 2024

    Big LED screens in shopping malls: modern trends of 2024

    #

    Learn more
  • case

    8 February 2024

    Creating a DOOH advertising business using LED screens and CMS in 2024

    #

    Learn more
  • case

    5 February 2024

    Digital signage for travel agencies: effective travel advertising in 2024

    #

    Learn more
  • case

    2 February 2024

    Digital displays for car advertising: innovative opportunities in 2024

    #

    Learn more
  • case

    29 January 2024

    Geotargeting in DOOH: effectiveness of precise ad targeting in 2024

    #

    Learn more
  • case

    26 January 2024

    LED software for screens at stadiums: modern technologies in sports event broadcasting and advertising in 2024

    #

    Learn more
  • case

    23 January 2024

    Digital signage software for advertising in elevators – 2 roles for earning

    #

    Learn more
  • case

    20 January 2024

    Digital Signage System: modern display technologies in sporting goods stores in 2024

    #

    Learn more
  • case

    17 January 2024

    Digital Signage Software: technological differences between indoor and outdoor LED screens in 2024

    #

    Learn more
  • case

    14 January 2024

    Digital Signage for a furniture store – a new level of business in 2024

    #

    Learn more
  • case

    11 January 2024

    Digital indoor advertising is closest to the shelf with goods in 2024

    #

    Learn more
  • case

    8 January 2024

    Digital screens in cosmetics and perfumery stores in 2024

    #

    Learn more
  • case

    5 January 2024

    Digital signage in railway infrastructure and stations in 2024

    #

    Learn more
  • case

    2 January 2024

    Digital Signage in fitness clubs: media technologies in the sports environment in 2024

    #

    Learn more
  • case

    29 December 2023

    Digital Signage technologies and software for cafes in 2024

    #

    Learn more
  • case

    26 December 2023

    Programmatic advertising in Digital Out Of Home as a complement to internet advertising in 2024

    #

    Learn more
  • case

    23 December 2023

    Digital signage screens for movie advertising in cinemas in 2024

    #

    Learn more
  • case

    20 December 2023

    Software for digital signage and LED screens in retail in 2024

    #

    Learn more
  • case

    17 December 2023

    What Digital Signage technologies to expect at ISE 2024 exhibition

    #

    Learn more
  • case

    14 December 2023

    Creating your own Digital Out Of Home (DOOH) advertising in 2024

    #

    Learn more
  • case

    11 December 2023

    Targeting in outdoor digital advertising: key aspects and advantages in 2024

    #

    Learn more
  • case

    8 December 2023

    Airport Digital Signage: innovations for passenger convenience in 2024

    #

    Learn more
  • case

    5 December 2023

    Digital signage in car showrooms: efficiency with Digital Signage in 2024

    #

    Learn more
  • case

    2 December 2023

    Digital screens in jewelry stores – showcasing beauty and elegance in 2024

    #

    Learn more
  • case

    29 November 2023

    Digital signs in shopping centers in 2024

    #

    Learn more
  • case

    26 November 2023

    Software for LED displays: top 5 unique projects

    #

    Learn more
  • case

    23 November 2023

    Enhancing fueling stations with Digital Signage: revolutionizing visual communication in 2024

    #

    Learn more
  • case

    20 November 2023

    DOOH advertising on large LED screens in 2024 attracts more attention

    #

    Learn more
  • case

    17 November 2023

    Proof of Play: Digital reporting and confirmation of DOOH campaign fact

    #

    Learn more
  • case

    14 November 2023

    Digital Signage management software in medical institutions in 2024

    #

    Learn more
  • case

    11 November 2023

    How to more effectively use digital screens in stores to increase sales in 2024

    #

    Learn more
  • case

    8 November 2023

    Digital signage in bank branches attracts customers – 2 cases

    #

    Learn more
  • case

    5 November 2023

    How to create digital menu boards for a restaurant using home TV in 2024.

    #

    Learn more
  • case

    2 November 2023

    Digital signage software cloud: How you can turn a television into a source of income №1 in your business

    #

    Learn more
  • case

    29 October 2023

    5 Ways to Increase Store Sales Using Digital Signage Software Cloud

    #

    Learn more
  • case

    26 October 2023

    In 2023 Samsung wowed new wall LED screen guests at a luxurious hotel in Dubai

    #

    Learn more
  • case

    23 October 2023

    Success guidelines for digital signage system in 2024

    #

    Learn more
  • case

    19 October 2023

    10 Digital Signage trends for 2023

    #

    Learn more
  • case

    15 October 2023

    Digital technologies in the world of restaurants in 2024

    #

    Learn more
  • case

    12 October 2023

    Digital Signage for advertising – choice №1

    #

    Learn more
  • case

    9 October 2023

    10 Tips for digital signage content

    #

    Learn more
  • case

    6 October 2023

    Transformation of advertising on Digital Signage

    #

    Learn more
  • case

    2 October 2023

    How to generate earning with Digital Signage in 2023

    #

    Learn more
  • case

    29 September 2023

    Digital Signage for the hotel industry: revolutionizing guest experience in 2023

    #

    Learn more
  • case

    25 September 2023

    Digital signage system is №1 in education

    #

    Learn more
  • case

    14 September 2023

    Digital signage for advertising – 5 possible locations for installing

    #

    Learn more
  • case

    10 September 2023

    Digital signage application vs print media in 2024

    #

    Learn more
  • case

    4 September 2023

    Managing screens – placement of advertising on digital screens

    #

    Learn more
  • case

    29 August 2023

    Digital menu boards: 4 important factors of definition and advantages

    #

    Learn more

Contact us now, and we will provide the best solution for your business!