Digital signs for gas stations – tool №1

Digital signs for gas stations as a tool for communication and information.

Digital signs for gas stations, can reduce costs and increase the profitability of the company

The systematic change in fuel prices, among other things, becomes a serious problem for many drivers. Fuel prices often change, and usually not in a positive direction. For many, such “changes” are an unpleasant surprise when they approach a gas station to refuel their vehicle. Such situations usually lead to negative consequences and a “lowering of consumer loyalty” towards the brand, company, or gas station network as a whole.

 

In this regard, the implementation of Digital signs for gas stations (software and hardware) that enable centralized management/updating of information on digital information display boards, LED media facades at gas stations, outdoor and indoor advertising screens, LCD digital menu boards, and other digital displays, becomes especially relevant.

 

Obviously, transitioning to the use of such solutions at modern gas stations can not only reduce the level of negative emotions that drivers involuntarily experience when approaching a gas station (learning that the price has risen again), but also, with the right approach to implementing Digital signs for gas stations, can reduce costs and increase the profitability of the company.

 

Moving on to a detailed discussion of the key advantages of Digital signs for gas stations and the use of the Advision centralized content management system in the Retail or HoReCa network segment, let’s briefly review one of the most common practical use cases of digital displays at gas stations.

 

Undoubtedly, every car owner has faced a situation when approaching a gas station, you notice that the price has increased (compared to the previous period). The majority of customers still pull into the gas station, but there is a significant percentage who continue driving in search of an alternative opportunity to refuel at another gas station, where the fuel price may be more affordable.

 

Is it possible to avoid or reduce the level of consumer negativity in such situations? How can you maintain consumer loyalty to the brand at the same level in such cases? Is it possible to “encourage” the driver to pull in and refuel their car specifically at your gas station?

 

And overall – how can and should gas station signs be monetized through the implementation of digital signage management software, signage software for TV, and LED digital signage software? Let’s try to figure out the nuances of using digital signs at gas stations together.

 

There exist numerous types of gas station signs, but we will concentrate on the three most common varieties:

 

1. The classic style has an electronic board that displays the brand and fuel prices through the use of white electronic numbers.

 

2. The combined style includes a “passive” board at the top that displays the brand and fuel prices using white electronic numbers, and an “active” section at the bottom that features a digital LED full-color screen or high-brightness LCD monitor.

 

3. The HI-TECH Digital gas station sign is a double-sided design with full-color displays, often utilizing outdoor LED panels that are brighter and have a pixel pitch range of P4 to P6. These signs come equipped with hardware and software that enables remote content management, including screen segmentation. The features and capabilities of such signs vary by manufacturer, and customizations are available to meet the specific needs of customers.

 

It is worth noting that the selected three types of gas station signs are just an example of the most common options on the market. In reality, there are many more modifications and designs (especially in recent times). However, we suggest taking a closer look at option #2, namely the combined design with “passive” and “active” boards.

 

Key advantages of using or implementing digital combined displays at modern gas stations, first and foremost, include the ability to avoid the case described at the beginning of the article. However, that’s not the most important thing. Loyalty, effective communication, and monetization of Digital signs for gas stations are the three “pillars” on which the decision to use “combined Digital displays and structures” at gas stations is usually based.

 

Now let’s figure out how to monetize and improve communication quality with the target audience by transmitting dynamic content on the display screen integrated into the gas station display board software. It should be noted right away that the advantage of a display board with a screen compared to a regular one (without a screen) is the ability to display content on the screen that should inform and provoke.

 

If you are a “customer-oriented” company and care about your customers, when you raise fuel prices next time, launch a promotion with a discount on coffee or other goods/services that you offer to your customers. Seeing the new price on the display board and at the same time an interesting offer with a significant discount will help “smooth out” the first negative impression. Content plays a crucial role in this matter, and we will discuss it further, but approach any task unconventionally. Perhaps with elements of “fun”.

Digital signs for gas stations from Advision:

The fuel price has increased, so here’s a little “compensation” in the form of a discount on coffee or hot dogs. This does not guarantee that customers will stop expressing their dissatisfaction with the price increase. However, discounts or different “perks” have a tendency to positively influence consumers. Information delivery also matters when using integrated Digital screens in the display board software.

 

Advision offers practical recommendations for digital signs at gas stations:

 

  • Optimal video clip duration is 3-5 seconds with 2-6 frames, highlighting key elements and using symmetrical design.

 

  • Pay close attention to design elements such as background color, font size, and number of elements in the frame to avoid overloading the viewer.

 

  • Ensure screen resolution matches the video to avoid image distortion.

 

  • Create dynamic videos with a clear focus on the key message, emphasizing promotions, discounts, limited time offers, etc.

 

  • Consider using digital signage software to simplify the process of managing and delivering dynamic content to display screens integrated into gas station display boards.

 

In conclusion, it is clear that Digital signs for gas stations are becoming increasingly important in the petrol industry, particularly in petrol stations. To ensure the best possible results, it is important to work with professionals who have the relevant expertise and experience in implementing Digital Signage in petrol stations.

 

If you are looking for a company that can help you implement a Digital signs for gas stations, look no further than Advision. Our team of experts has the knowledge and skills to handle projects of any size and complexity, from concept to installation and maintenance.

 

Additionally, we offer the opportunity to test our Digital signs for gas stations for free, so you can see for yourself the benefits it can bring to your business. Contact us today to learn more about how we can help you achieve your Digital signs for gas stations goals.

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