Software for new digital billboards

Technologies that shape the urban landscape: new digital billboards.

Software for new digital billboards in 6 “hottest” spots in Kyiv

At the beginning of this year, Perekhid Outdoor has new digital billboards in 6 “hottest” spots* in Kyiv. They work using the advision player and generate 1.5 million potential contacts per month. To broadcast content, the outdoor advertising operator uses a modern advertising solution – cloud cross-platform Digital Signage software advision, which allows you to place your ads through Admixer.DSP (TradeDesk) according to the programmatic model. On these boards, you can start and stop advertising at any time of the day, and moderation and approval take a few minutes without additional contacts, so you can start advertising on the corner of Kyiv almost as quickly as any banner ad (How it works?).

 

Advision player is effectiveness software for digital billboards, it`s user-friendly, secure, and scalable. Platform allows you to show a large variety of signage content, consistently and with minimal playback interruption. It allows you to manage everything centrally (through the Internet), no matter where your screens are located. Advision’s cloud digital billboards software is the all-in-one solution for your digital signage needs.

 

Real-time monitoring of device status on various parameters such as network status, content sync status. Remote troubleshooting features like restarting of devices, reload content, cache clear, data clear, capturing screenshot, etc. Custom parameters for advanced features like automated content distribution. Option to assign default content for screens to ensure that the screens never goes blank. Fast and easy roll-out process to deploy the digital signage software across a large number of screens. Compatible: platform runs with Windows, Mac, Linux, iOS and Android.

 

“I am delighted that Perekhid Outdoor has become the first outdoor advertising operator to take the risk of offering digital billboards on the streets for sale via the Internet. The future is already here, and there is no denying the fact that the Internet is ubiquitous. Outdoor advertising today is another screen in the multi-screen world of the consumer. Customer content on our screens may change automatically triggered on the weather, time of day and other factors. Thus, we can increase the frequency of contact with an advertising message and implement an effective multimedia campaign” – Larisa Bulatova, Director of Perekhid Outdoor.

Effectiveness of Digital Billboard Software

Laris Bulatova

 

In traffic jams, jogging, walking the dog, returning from the next anniversary of relatives, we all come across outdoor advertising. With a bright and dynamic creative, these ads can’t be overlooked, so with one of the highest % viewability, they remain a key component of any large-scale marketing mix.

Modern technologies of advision company have facilitated the process of advertising on boards, reducing it to creating a creative and pressing a couple of buttons in the office. Therefore, here the advertising message can be limited only by fantasy or law.

Advertising on new digital media Perekhid Outdoor can be launched on the same day, and the purchase takes place both at auction and at a fixed price. If you follow the recommendations and create a video of optimal length (+/- 10 seconds), such an advertisement will reach 15% of Kiev residents per month, which, you see, is a very serious indicator for 6 panels!

“We are confident that the digitalization of outdoor advertising will allow this media to gain quick access to customers, and in turn, the ability to manage their budgets more technologically. We also believe that this will help shape the structure of such relationships and develop purchasing standards that are convenient for everyone, which in the future can be quickly enriched with audience data” – Stas Telpis, Commercial Director of Admixer Ukraine.

 

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