It is an effective tool and a trust-building point for establishing internal corporate communication with employees and clients at your office or enterprise. Digital Signage solutions help achieve communication goals and create opportunities for real-time information sharing.

 

 

Corporate television is suitable for companies and organizations of any size. It is used by corporations with complex, branched structures (offices in different geographical locations, production, logistics centers) as well as small companies. Screen software is effectively applied in business centers, hotels, stadiums, and banks.

 

 

Corporate television is effective in companies where employee loyalty and social engagement are valued, where professionalism is prized, and where there is a willingness to invest in education and brand development. You can declare your corporate values and company ideology, showcase its strengths, and announce important achievements.

 

 

It is more than just televisions or advertising screens; it is a social tool for interaction with employees and guests of the company. Corporate TV becomes a point of attraction and trust, so it’s important to create a positive impression from the first visual contact.

 

 

Corporate television does not replace corporate newspapers, magazines, social media, or the production of corporate videos. Its goal is to complement and add new value to the company’s existing communication channels.

 

Achieved goals:

 

– Improved speed of informing employees and clients.

 

– Enhanced effectiveness of motivation, training, and development systems.

 

– Automated information infrastructure at the enterprise thanks to screen software.

 

– Improved interaction between employees and managers.

 

– Expanded communication capabilities for HR, PR, marketing, and security departments.

 

– Promoted social policy of the enterprise.

 

– Created a positive employer image.

 

– Increased overall trust in the company through the effective use of Digital Signage solutions.

 

How does Digital Signage help in corporate television?

 

The concept of Digital Signage encompasses a comprehensive set of systems and equipment that enable the creation, editing, distribution, broadcasting, and display of various audiovisual content. Digital Signage systems allow for simplification, acceleration, and significant automation of many operations that previously had to be performed manually, requiring expensive television equipment and highly qualified broadcasting specialists. With the advent of Digital Signage, life has become much easier for company management, HR departments, and IT staff, allowing them to focus on more important tasks.

 

 

Digital signage software helps communicate by:

 

– Introducing the team

 

– Greeting employees on their birthdays

 

– Welcoming new employees

 

– Conveying management initiatives

 

 

Developing corporate culture by:

 

– Showcasing company life

 

– Announcing events

 

– Publishing photo reports

 

– Broadcasting live events

 

– Promoting social media accounts

 

– Promoting company values

 

 

Planning events by:

 

– Booking meeting rooms

 

– Managing the vacation calendar

 

– Reminding about important dates

 

 

Digital signage visualizes data:

 

– Production metrics

 

– Statistics

 

– Survey results

 

– Sensor information

 

 

Entertaining and educating by:

 

– Sharing knowledge

 

– Providing life hacks

 

– Inspiring through humor

 

– Building a positive atmosphere

 

The digital signage player becomes an essential tool for displaying this content and ensuring effective use of digital signage in the corporate environment.

What does corporate television consist of?

 

Content display tools

 

Content display tools include televisions, professional displays, LED screens, projectors, video walls, etc. The image size should match the room: large LED screens or video walls with the standard 16:9 aspect ratio work best in large halls and entry areas. A small screen can get lost in a big space, so it’s also important to consider content resolution — low image quality can negatively impact the company’s image. Screen control must be protected against unauthorized access.

 

 

Content playback tools

 

Professional content playback equipment should ensure reliability and ease of use. It must be compatible with the content management system and not require a full system update when components are replaced. This equipment should support remote content upload and updates, as well as function autonomously without a network connection.

 

 

Content creation and management tools

 

Before launching the system, determine who will be responsible for content creation. The management system typically includes a graphic editor, a display scheduler, and a centralized control panel for connected devices. You can create playlists, combine text, images, videos, and external data on a single screen, enabling the creation of multifunctional information boards.

 

 

For better compatibility, it’s advisable to use software from a single manufacturer. This ensures stability, a user-friendly interface for previews, and automated updates, which sets professional systems apart from budget alternatives that often rely on third-party providers.

 

 

Content

 

For corporate television screens to become a trusted point of reference, content must be engaging and useful. These terms are not always synonymous.

 

Engaging content is what interests and matters to the audience. Useful content is what needs to be conveyed to viewers. Engaging content should exceed useful content in quantity to avoid overloading airtime with charts, rules, and instructions.

Often, you already have content for a quick start: YouTube channel videos, website news, social media, information about upcoming events, corporate emails, photo archives, periodicals, employee information, and corporate videos. Interesting, useful, modern, and appealing content makes a solid foundation. The task for a quick launch is to create templates and use the existing content.

 

 

It’s important for content to be updated daily. New content means people will watch it. If they’re watching, it’s an effective way to convey useful information.

 

 

Corporate television content is more than just videos. All informational content displayed on screens consists of templates with fields for images, videos, text, and other data that can update automatically. This automated template can be set up so that screen images change on their own without human intervention for updates.

 

 

Classic informational slides in a Digital Signage system may include:

 

– Announcements of upcoming events

 

– Automatic countdowns to important company events and national holidays

 

– Weather forecasts

 

– News about recent events

 

– Industry news

 

– “This day in industry history”

 

– “This day in company history”

 

– Photo streams

 

– “Our People” (new or recognized employees, historical company figures, birthdays, management profiles).

 

Digital Signage software enables automated content updates, increasing its relevance and appeal to viewers.

 

 

Where to place corporate television screens

 

Screen placement should be customized according to the layout. Screens can be positioned in public areas and restricted-access zones.

 

 

Public areas: lobbies, entrances, checkpoints, waiting areas, cafeterias, reception, conference rooms, training centers, relaxation and sports zones, elevator lobbies.

 

Restricted-access areas: production sites, administrative offices, warehouses, private offices, meeting rooms, and open-space work areas.

 

 

Hallways and stairwells

 

It’s essential to identify main routes and gathering points in your building. Screens should be visible along the entire route. Avoid positioning screens along the hallway like paintings in a gallery.

Landscape and portrait screen orientation

 

Landscape orientation is familiar to most people and is associated with television, where videos and photos appear more effectively.

 

 

Portrait orientation, being unconventional, attracts more attention. It is often perceived as a poster or information panel. Text reads better in this layout, resembling a book page, and schedules display more conveniently. A portrait screen is also well-suited for interactive content solutions.

 

Thinking about creating corporate television for your organization?

 

 

Here are 4 important steps:

 

1. Define goals and objectives — Decide what you want to achieve with corporate TV.

 

2. Establish a budget — Plan both the project implementation costs and the ownership costs over 3-5 years.

 

3. Plan what and when to show — Develop a content plan aligned with the project goals. Prepare a company brand book that describes the corporate style, gather ready-made texts, logos, photos, videos, and links to external data sources you want to display on the screens.

 

4. Determine placement locations — Choose locations where visual communication with the audience will be most effective.

 

 

It’s essential to have Digital Signage software that automates content management. With integrated features, Digital Signage software provides tools for setting up updates, creating templates, and easily managing information screens. This Digital Signage software will be the foundation for effective corporate television organization.


Advision — Content Management System for remote management and media planning of video and audio content broadcasting. We help offline businesses and advertising companies automate their workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

 

Contact us, and we will help you implement the most modern technologies to solve your problems!