Using digital signage software can make customer interactions vibrant, modern, and highly productive. These technologies allow you to quickly update content, adapt to current conditions, and display information in a format convenient for customers.  

1. Festive menus and promotions

Digital screens in cafes, restaurants, and stores are the perfect tools for presenting holiday offers. A digital signage player enables rapid updates of information about seasonal dishes, promotional products, or discounts. Bright animations and videos enhance the festive spirit and grab customers’ attention.  

2. Interactive experience

Interactive digital signage helps create an emotional connection with customers. It can display holiday greetings, interactive games, or invitations to participate in giveaways. This increases customer engagement and makes the brand more memorable.  

Modern digital technologies allow businesses to quickly adapt to customer needs, creating a unique festive atmosphere and motivating purchases.  

3. Immersive engagement with a holiday tale

Let your audience interact directly with your brand. Integrate interactive technologies into digital screens: invite store visitors to flip through pages of a recipe book on touch displays, take quizzes, or participate in quests.  

For instance, the Coca-Cola brand used a Digital Signage system to organize a New Year’s quest. A festive train was installed in a supermarket, with each wagon representing a city while showcasing products. The locomotive featured screens with interactive menu options. Visitors could select a festive dish, download the Coca-Cola app via a QR code, and complete a quest in augmented reality format. By leveraging a modern Digital Signage player, the brand delighted customers and boosted loyalty.  

4. Winter collections and sales

Thanks to the functionality of a digital signage player, managers can quickly change content without spending time on physical decor. A digital signage system allows you to create a festive atmosphere in minutes. Simply upload themed content, such as digital snow or poinsettias, to draw customers’ attention to promotions.  

Place screens in high-traffic areas using modern Digital Signage management solutions. This not only boosts sales but also makes the shopping experience more enjoyable and engaging.  

5. Holiday offers for hotels

Digital screens are perfect for hotels, especially during the holidays when many people are traveling. Use Digital Signage software to broadcast special offers for guests, announce holiday event programs, and provide information about local attractions, Christmas markets, or tours.  

A creative idea could be an interactive Christmas tree made from video screens, which would serve as a unique photo zone and enhance guest engagement. With Digital Signage software, hotels can quickly update content and create a comfortable environment for their customers, ensuring an unforgettable holiday atmosphere.  

6. Contests and prize draws

During the pre-Christmas period, brands actively use prize draws to capture customers’ attention. Video screens are invaluable for organizing such events. They can beautifully display participation rules, showcase available prizes, or even show the winner selection process in real time.  

For example, by integrating modern Digital Signage software, stores can create an interactive game: customers register via QR codes on screens, receive tasks, and participate in a prize draw. Such solutions not only attract new customers but also foster positive emotions and trust toward the brand.  

Modern Digital Signage technologies enable businesses to implement creative marketing ideas, adding festive magic to every interaction with their audience.  

Additionally, thematic photo zones can be set up where visitors can take pictures with various festive elements, including the company or brand logo. This simple idea not only creates a great holiday mood but also provides advertising for the brand as the photos are shared on social media.  

7. New Year video content

Create a unique festive atmosphere using a video wall or other digital displays. By utilizing digital signage software, broadcast atmospheric images and videos, integrate augmented reality elements, or showcase social media posts with your brand’s hashtags. This not only spreads the holiday spirit but also enhances customer loyalty by engaging them with your business.  

Screen software allows for easy content management, enabling real-time updates to maximize effectiveness.  

8. Countdown

An original idea is to organize a New Year countdown on video walls. Using Digital Signage solutions, brand the screen and display a countdown timer. Imagine hundreds of people taking photos and videos in front of a vibrant countdown display featuring your logo. These moments become unforgettable, and your brand becomes associated with the celebration.  

9. Office greetings

Share the holiday spirit with your team using corporate television screens or displays in the office lobby. Broadcast video greetings for employees. This not only boosts team morale and strengthens the company culture but also creates a pleasant atmosphere in the workplace.  

10. Virtual New Year cards and wishes

During this festive season, offer customers the opportunity to create their own New Year cards or wishes using special screens in shopping malls, hotels, or restaurants. Visitors can choose styles, add photos or text, and instantly send them to loved ones via mobile apps or social media.  

This can be a delightful experience for customers and an excellent way for brands to deliver a personalized experience. Interactive screens can also allow people to record video greetings, which they can save on their smartphones or share on social media, helping the brand organically reach a broader audience.  

The New Year season is undeniably a time of magic, and using modern technologies to create a festive atmosphere can transform your business into a destination for emotional moments. From interactive screens to personalized greetings, the possibilities are endless. Each of them can not only strengthen the connection with customers but also increase their engagement with your brand.

Technology not only delivers information but also creates emotions that linger with people for a long time. These holiday moments, where customers experience something special thanks to your business, undoubtedly foster loyalty, creating long-lasting relationships with your audience.  

Remember, every New Year season is an opportunity for your business to showcase its innovation and create a memorable holiday atmosphere. By implementing cutting-edge technologies and creative ideas, you can not only attract more customers but also give them wonderful memories to carry into the new year.  

Advision — Content Management System for remote management and media planning of video and audio content broadcasting. We help offline businesses and advertising companies automate their workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

Contact us, and we will help you implement the most modern technologies to solve your problems!