5 advantages of integrating outdoor advertising with social media

Outdoor advertising: In recent years, marketing has undergone significant changes, with one of the key trends being the integration of online and offline advertising.

This is especially true for outdoor advertising, which, thanks to technologies like DOOH, is becoming more innovative. One effective way to engage an audience is by combining outdoor advertising with social media. This approach increases reach, boosts engagement, and creates memorable campaigns that make a brand stand out from competitors. How can these two platforms be united for maximum efficiency? Let’s explore the key points.

 

 

The essence of integration

 

Integrating outdoor advertising with social media involves using traditional formats like video walls or billboards alongside activities on digital platforms. For example, QR codes displayed on screens can encourage viewers to visit the brand’s page or participate in an online promotion.

 

By using video wall software, advertisers can dynamically change content, simplifying the adaptation of campaigns to the audience’s current needs. At the same time, digital signage players ensure high-quality playback of videos and interactive content, attracting more users.

 

Integration with modern tools such as pDOOH allows advertising to become more personalized and effective. This highlights the importance of combining technologies and social platforms in future marketing strategies.

 

 

Using QR codes and UTM tags

 

One of the most popular methods of integrating online and offline advertising is the use of QR codes. This simple and effective tool directs users from outdoor advertisements to a website or social media platform. By placing a QR code on a digital sign or poster, advertisers can guide the audience to specific pages, promotions, or contests on social networks.

 

Additionally, UTM tags are often used to measure the effectiveness of outdoor advertising. They help track traffic directed to a website via links from external sources, such as video ads on screens or interactive posters.



Example

 

To launch an interactive campaign, a brand can use a digital signage player to broadcast videos with embedded QR codes. For instance, during a promotion, the company might invite users to scan the code to participate in a giveaway, while UTM tags enable tracking the effectiveness of the advertisement in capturing the target audience’s attention.

 

 

Using unique hashtags and promotions

 

Combining hashtags with outdoor advertising is another way to connect offline and online channels. Advertising media can include calls to use specific hashtags on social media, encouraging audience engagement.

 

Example: In 2023, the Pepsi brand launched a campaign with the hashtag #PepsiChallenge, inviting customers to post photos with Pepsi bottles on Instagram. To support the promotion, Digital Out Of Home (DOOH) screens in major cities displayed the best participant posts, creating a viral effect and increasing audience involvement.

 

 

Broadcasting online content via outdoor screens

 

Digital technologies, such as DOOH software, open new opportunities for outdoor advertising. Large LED screens in urban areas now display not only commercial videos but also user-generated content from social media. This allows brands to integrate audience content into real-time advertising, boosting consumer loyalty and reach.

 

For example, user-created video ads can be shown on such screens using specialized software, enhancing interactivity and engagement.

 

 

Creating omnichannel advertising campaigns

 

Omnichannel marketing involves leveraging multiple platforms simultaneously to connect online and offline advertising. This could include combining outdoor advertising, like screen-based ads, with digital channels such as Instagram, TikTok, or YouTube.

 

Example: McDonald’s implemented an omnichannel strategy to promote its new menu. The campaign included billboards with QR codes for discount activation, redirecting users to the brand’s Instagram page. This approach reached the offline audience while engaging online users, increasing interest in the menu and driving more restaurant visits.



Geotargeting and personalization of outdoor advertising

 

Geotargeting allows advertisers to tailor messages based on the audience’s location. For instance, digital screens in shopping malls can display ads targeted at people in the area or those who have already shown interest in specific products or services online. This solution, enabled by DOOH Display Solutions, connects online activity with offline advertising, encouraging customers to visit stores or venues.

 

Example: Burger King used outdoor screens to promote its mobile app. The ads on the screens featured personalized offers with QR codes leading to deals available only to users within a few kilometers of the restaurant.

 

 

Live broadcasts and interactive screens

 

One of the most striking examples of outdoor advertising is live event broadcasts. For instance, DOOH networks can display event content while integrating social media. Calls to action, such as using hashtags or sharing experiences, boost online engagement and make the brand more visible in real time.

 

 

Advantages of integrating DOOH advertising with social media

 

Integrating DOOH advertising with social media offers businesses several benefits:

 

1. Audience engagement. Calls to action like QR codes or hashtags encourage consumer activity.  

   

2. Reaching different segments. Offline advertising through interactive campaigns on screens attracts the attention of those less active on social media, while online channels engage the digital audience.  

 

3. Increased sales. Combining offline and online approaches drives impulse purchases and brings customers into long-term marketing funnels.  

 

4. Branding. Creative content delivered through centralized video management systems improves brand recognition and elicits emotional responses from consumers.  

 

5. Performance analytics. The ability to track how advertising campaigns impact follower growth at specific times. Effective creatives attract new followers and enhance their loyalty.



Integration of digital and offline channels through modern solutions, such as software for DOOH, opens new opportunities for audience engagement and enhancing the impact of advertising campaigns.

 

The integration of advertising and social media is becoming an essential part of an effective marketing strategy. This approach allows companies not only to expand their reach but also to create more personalized and interactive advertising campaigns that engage with customers on multiple levels.

 

Technologies such as QR codes, hashtags, geotargeting, and live streaming make outdoor advertising not only more modern but also more accessible for actively involving audiences in the online space. With the right approach, advertising and social media can become a powerful tool for achieving business goals.



Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us and we will help you implement the most modern technologies to solve your problems!

Share the news

Other news

  • 21 November 2024

    8 answers about digital outdoor and internet advertising

    #

    Learn more
  • 18 November 2024

    2 methods for evaluating DOOH effectiveness and examples of KPIs

    #

    Learn more
  • How to Use Digital Signage in 2024

    15 November 2024

    How to Use Digital Signage in 2024

    #

    Learn more
  • Digital Signage Solutions - 10 practical tips for implementing

    12 November 2024

    Digital Signage Solutions – 10 practical tips for implementing

    #

    Learn more
  • 5 advantages of integrating outdoor advertising with social media

    9 November 2024

    5 advantages of integrating outdoor advertising with social media

    #

    Learn more
  • The psychology of color in outdoor advertising: Choosing 4 colors

    6 November 2024

    The psychology of color in outdoor advertising: Choosing 4 colors

    #

    Learn more
  • How to use Digital Signage during the Christmas holidays of 2024

    3 November 2024

    How to use Digital Signage during the Christmas holidays of 2024

    #

    Learn more
  • Digital Signage solutions and 5 benefits of CMS

    31 October 2024

    Digital Signage solutions and 5 benefits of CMS

    #

    Learn more
  • 13 factors of outdoor advertising that help businesses during a crisis

    28 October 2024

    13 factors of outdoor advertising that help businesses during a crisis

    #

    Learn more
  • Innovations in outdoor advertising to be implemented in 2025

    25 October 2024

    Innovations in outdoor advertising to be implemented in 2025

    #

    Learn more
  • Creating corporate television in 4 steps

    22 October 2024

    Creating corporate television in 4 steps

    #

    Learn more
  • How audiomarketing has supported businesses since the 1930s

    19 October 2024

    How audiomarketing has supported businesses since the 1930s

    #

    Learn more
  • How 4 factors of outdoor advertising influence our behavior

    16 October 2024

    How 4 factors of outdoor advertising influence our behavior

    #

    Learn more
  • Technologies for outdoor advertising in demand in 2024

    13 October 2024

    Technologies for outdoor advertising in demand in 2024

    #

    Learn more
  • Using Digital Signage in the education sector in 2024

    10 October 2024

    Using Digital Signage in the education sector in 2024

    #

    Learn more
  • 11 ideas for engaging supermarket shoppers through Digital Signage

    7 October 2024

    Digital Signage – 11 ideas for engaging supermarket shoppers

    #

    Learn more
  • Digital Signage technologies in transportation for 2024

    4 October 2024

    Digital Signage technologies in transportation for 2024

    #

    Learn more
  • What is a CMS for Digital Signage and 5 advantages

    1 October 2024

    What is a CMS for Digital Signage and 5 advantages

    #

    Learn more
  • 4 steps in auction-based placement of programmatic DOOH (outdoor advertising)

    29 September 2024

    4 steps in auction-based placement of programmatic DOOH (outdoor advertising)

    #

    Learn more
  • Trends in display LCD and LED software in 2024

    26 September 2024

    Trends in display LCD and LED software in 2024

    #

    Learn more

Contact us now, and we will provide the best solution for your business!