Everything has changed with the accessibility of digital signage and the emergence of digital signage software, which have become essential components of business communication with colleagues and clients. These tools enable businesses to display engaging and effective advertising content to a broad audience using only a few screens. However, the use of digital signage for internal communication, known as corporate TV, is still underdeveloped. Let’s explore what corporate TV is, why it’s needed, and how to use it to enhance employee engagement.  

What is corporate TV and Digital Signage?

Corporate TV and its marketing counterpart, Digital Signage, involve using digital screens, primarily TV panels, to interact with a target audience. Corporate TV should not be confused with traditional television. It is more like pre-prepared stories that are periodically broadcast on screens in the office.  

This dynamic and intuitive format easily captures and retains the attention of employees and visitors without being intrusive. Of course, corporate TV should not be the sole communication method, but it provides an effective and versatile channel for engaging employees. When implemented correctly, corporate TV integrates seamlessly into the existing communication system and requires minimal effort to create content.  

Key features and benefits of corporate TV

– Simplicity and low cost

All that is needed to operate are a TV panel, a digital signage player, and a content management system (CMS). Many corporate TV providers offer all the necessary tools and instructions.  

– Reach

Corporate TV enables content delivery to employees who may be disconnected from main communication channels, such as factory workers or couriers. Placing TV panels in workspaces and break areas can significantly increase engagement in these groups.  

– Efficiency

A single screen can deliver information to a large audience simultaneously. Thanks to content repetition, it’s hard for information to go unnoticed.  

– Non-intrusiveness

Screens can be placed in high-traffic areas such as cafeterias, break rooms, and lobbies, where audiences absorb information passively in the background.  

– Analytics and interactivity

Modern corporate TV platforms allow businesses to track audience engagement (e.g., view counts or emotions during viewing). Additionally, they support broadcasting content not only to TV panels but also to interactive touchscreens.  

16 ways to use corporate TV

1. News and announcements. Broadcasting news on TV panels ensures maximum reach and guarantees that employees stay informed about the latest changes within the company.  

2. Event announcements and reports. Event announcements with brief descriptions, instructions, and a QR code linking to further details encourage higher participation and are less likely to get lost compared to email invitations.

3. Messages from management. Corporate TV enables the non-intrusive broadcast of text or video messages from leadership, enhancing trust in the company and understanding of corporate strategy.

4. You can broadcast events and speeches live or as recordings for all employees using a Digital Signage platform. This ensures wide audience coverage and content availability at any time.

5. An interesting example for offline communication is corporate radio. News and announcements read by a presenter, along with voice messages from management, further engage employees. Using a Digital Signage player ensures these messages are accessible to all staff.

6. TV panels are perfect for broadcasting metrics and indicators. Modern Digital Signage platforms allow for real-time automatic updates by syncing with databases, ensuring the relevance of information for all employees.

7. Messages about hazards, technical failures, accidents, or general meetings can be instantly sent via Digital Signage management. This ensures quick communication of important events or critical situations to employees.

8. Broadcasting the company’s history, its values, and key quotes helps employees better understand the principles of working within the organization. Thanks to the cloud-based Digital Signage system, these materials can be conveniently and quickly displayed to all employees.

9. Quotes, video speeches, and any other content that motivates employees can be broadcast via a Digital Signage player. This contributes to boosting the team’s productivity and morale.

10. Broadcast reminders about infection control, wearing masks, or observing safety procedures in the workplace. Using a Digital Signage player, you can promptly update these reminders at any time.

11. Create unique welcome messages for important guests, such as executives or investors, using Digital Signage management for quick preparation and broadcasting of such messages.

12. Create a festive atmosphere on company anniversaries or national holidays by using the Digital Signage platform to broadcast themed messages or videos.

13. Thanks to corporate TV and a cloud-based Digital Signage system, the company can effortlessly communicate news about incentive program updates to the maximum number of employees.

14. Notify employees about deadlines for submitting vacation requests or planned technical maintenance through a Digital Signage player, making it convenient and timely to deliver such messages.  

15. Although a TV panel does not support interaction, you can broadcast training videos or test questions via Digital Signage platforms, which allow for automatic material updates and facilitate the organization of the learning process.

16. Advanced corporate TV features enable the use of interactive screens for navigation and additional information. For example, you can use Digital Signage management to display an office map or reference materials on the screen, making it easier to locate the necessary room.  

Integrity in communication strategy planning

The main thing to remember when working on a company’s internal communications is integrity. While planning the strategy, none of the following aspects should be overlooked:  

Company values

If your company does not have a clearly defined list of values that employees should adhere to, now is the time to create one. Corporate values are a set of rules and principles that shape working relationships within the team and with clients. Using a Digital Signage system allows you to conveniently broadcast these values on digital screens, helping to create a comfortable environment and a positive company image.  

Inclusivity and universality

For an internal communication strategy to be effective, it’s important to consider that employees have different working conditions and preferences. Some prefer email, while others use corporate messengers. Digital Signage solutions provide a universal approach, reaching every employee with various formats of information delivery.  

Communication format

Email remains a popular communication method, but its format has become outdated. The latest formats supported by digital signage systems make messages easy to read on any device—whether a computer or smartphone. This improves convenience for employees and thus increases their engagement.  

Content plan

Content planning is an essential tool for maintaining communication regularity. With Digital Signage, you can preconfigure a broadcast schedule and automate message delivery at set times. This helps avoid confusion and enhances the effectiveness of information delivery.  

Goals

Before implementing the strategy, it’s important to understand what goals you want to achieve: increased employee engagement, wider corporate content coverage, reduced staff turnover, or others. A Digital Signage system can visualize these metrics in a convenient format, contributing to better understanding and monitoring of results.  

Performance evaluation

Evaluating results is a key stage of work. Regular surveys and internal studies allow you not only to analyze the success of communications but also to track employee sentiment. With a Digital Signage system, you can collect data in real time, simplifying performance analysis and enabling strategy adjustments.  

Even with a well-thought-out plan, it’s important to adapt it to modern trends. Using Digital Signage solutions helps stay at the forefront of communications and retain valuable employees by offering them modern and convenient tools.  

Natural and interactive communication

What is the most engaging and impactful communication format we know? Of course, it’s stories! But what exactly attracts us to this format?  

Firstly, naturalness and simplicity. Stories don’t include lengthy introductions or large volumes of text. They are easy to perceive, take no more than 10 seconds to view, yet deliver a clear and concise message. Using Digital Signage software, you can create similar content that is easily absorbed and quickly reaches employees.  

Secondly, content consumption convenience. Stories can be viewed anywhere and anytime—all you need is a smartphone and a little time. Similarly, Digital Signage software ensures information delivery directly to employees at a convenient moment for them.  

Thirdly, teaser format. Many people enjoy being intrigued by a small snippet of information. If you need to share important news, consider creating a short teaser that intrigues and provides the essence. Screen software makes it easy to implement this idea with functionality for dynamic short messages.

Fourthly, interactivity and dynamism. Social networks engage users through interactive features: polls, comments, reactions. Digital Signage solutions also support similar functions, allowing employees to interact with the content and feel connected to the company.

In practice, this means your communication channels must be modern. Publish videos, create brief recaps of important events, and implement interactive elements.  

Using multiple communication channels

Many companies still rely on outdated internal portal solutions. An unreliable interface, outdated design, and poor compatibility with mobile devices are the main reasons employees avoid using such portals.  

However, internal portals have advantages that cannot be ignored: security, centralization, and years of experience in use. In this case, Digital Signage software serves as an excellent complement to the portal. It allows for convenient distribution of condensed news versions, directing employees to the portal only for full-text content.  

Modern content management systems (CMS) for Digital Signage software support displaying various types of content on multiple devices with centralized management. These systems allow you to:  

– Target messages to specific employees.

– Integrate with other platforms, such as CRM, for automatic data import.

– Work with multiple devices.

– Collect view statistics and feedback.

Using such solutions significantly enhances communication efficiency, helping you remain modern and convenient for employees and visitors to your workspace.  

Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

Contact us and we will help you implement the most modern technologies to solve your problems!