Organizers need to keep them informed: display the match score, report athletes’ achievements, and show replays of the most exciting and crucial moments. This task can be effectively solved if your facility is equipped with an LED screen for sporting events.

This is a versatile visual solution that:

– ensures effective communication with the audience;

– provides the ability to display digital advertising;

– captures attention;

– allows easy content adaptation according to the specifics of events, audience, or situation.

Here, we discuss the main types of sports LED screens used both outdoors and indoors.

LED Scoreboards

These structures are installed in open stadiums, halls, and swimming pools. They are primarily designed to display intermediate and final competition results and other important information.

LED scoreboards can be universal or specialized for specific sports. Depending on the sport, they display key information such as:

– Football – current half, time, score;

– Hockey – current period, time, score, penalties;

– Swimming – water and air temperature, time achieved by each participant during the race.

Team rosters, participants’ names, and sponsor companies’ logos can also be displayed on LED scoreboards.

Video perimeter boards

These LED screens are very common at open-air sports venues. Displays are placed around the perimeter of the sports facility, which is why video perimeter boards are also called a video perimeter. The unique feature of these structures is that they allow information to be displayed in a loop, making it visible to all spectators and even television viewers.

Video perimeter boards can broadcast competitions in real time and show replays of the most interesting moments. They are suitable for displaying static information, such as team rosters. Additionally, they can be used for advertising purposes to show digital ads.

When choosing a solution for outdoor use, it is especially important to ensure that:

– the screens are reliably protected from negative external influences, including bad weather;

– it is possible to place them in such a way that provides an optimal viewing angle for those in the stands.

Importantly, a digital screen player allows easy content updates in line with scheduled events, and digital signage software enables centralized management of this process, creating dynamic content for various types of indoor LED screens and outdoor displays.

Media cubes

Media cubes, also known as video cubes, are widely used in football, volleyball courts, ice rinks, stadiums, and sports arenas. The distinguishing feature of this system is the presence of four screens facing different directions, simultaneously displaying the same image. Depending on the specific design, the screens may be seamlessly connected or have a small gap between them.

The media cube is suspended from the ceiling on special mounts. It is placed in the center so that the images on its sides are easily visible from any stand. This digital signage system is a convenient and effective tool for informing visitors.

Interactive maps

Navigation is becoming a key stage in the digital transformation of facilities. Interactive maps are gaining increasing popularity in various public places, providing visitors with the ability to optimize their routes.

For such navigation, the following are used:

– outdoor totems;

– navigation tables;

– steles.

All structures are made in vandal-resistant enclosures, ensuring their durability. Advertising screens are also often installed next to navigation systems to draw attention to additional information.

Electronic queue systems

The electronic queue system has become an integral part of modern service and is used both at stadium entrances and in the food court area. This convenient solution significantly improves the visitor experience, allowing them not only to see their place in line or order number but also to track the current progress and find out how many people are ahead of them.

In the food court area, menu boards are particularly relevant, as they allow for the quick updating of information, especially regarding product availability.

Thanks to the Digital Signage system, visitors can expect more efficient and comfortable service, minimizing time spent and reducing waiting periods. This innovative solution not only shortens waiting time in queues but also enhances the overall visitor experience in public places.

Modern audiovisual solutions for effective interaction with visitors at sports facilities

The Digital Signage system far surpasses other methods of information dissemination. Its undeniable advantages are:

– Dynamism – the rapid creation of playback scenarios;

– Versatility – the ability to transmit text, graphics, animations, and videos;

– Adaptability to the environment and audience, with the ability to quickly change content according to changing situations;

– The ability to create interactive systems that respond to user actions;

– Centralized management of Digital Signage from a single control center.

When integrating Digital Signage systems, regardless of the facility, it’s important to focus on the following success criteria:

Location. Digital displays should always be placed in areas with good visibility for visitors. Thoughtful placement helps attract significantly more attention and interact more effectively with the audience.

Project integrity. It’s essential not just to install individual digital surfaces but to develop a project strategy as a whole, considering the facility’s area, zoning, budget, goals, tasks, and more. Optimization helps reduce costs and maximize the effectiveness of digital systems.

Content relevance and adaptation. When choosing content, it’s necessary to consider the area where it will be displayed. If the main content for Digital Signage systems is existing images, they should be adapted and, in some cases, completely redesigned.

Level of audiovisual systems. Only professional equipment will ensure high-quality and uninterrupted operation. Saving money in this case may reduce the project’s effectiveness.

Digital Signage can be used in any public spaces. They are actively implemented in sports facilities, where they solve various tasks.

The technical implementation of the system directly depends on the facility where it’s installed and the project’s goals.

What the user sees are the digital surfaces they interact with. Typically, LED screens are used for this purpose. They are relatively lightweight and thin, have low energy consumption, and are designed for long-term use. They don’t require cooling. Modern LED modules allow for the creation of screens of any size—the only limitations are the client’s needs and budget. Projectors can also be used for display, but they often fall short compared to LED solutions in terms of brightness and cost.

LED screens are suitable for building facades, welcome boards, or broadcasts inside the stadium.

For more targeted content, professional panels are often used. These can be installed in the hall lobby, food court area, cloakroom, VIP boxes, or skyboxes.

In addition, modern technologies ensure safety. They allow for the monitoring of those entering the stadium or sports complex, even if it’s a venue designed for tens of thousands of visitors. Video surveillance and facial recognition systems are used for this. In the event of an emergency, digital displays can become a visual element of the notification and evacuation management system.

Navigation is the next step in facility digitalization. Interactive maps are becoming increasingly popular in public places and allow for the creation of optimal visitor routes. To implement them, outdoor totems, navigation tables, and steles in vandal-resistant enclosures are used for the durability of the structures.

The electronic queue system is equally relevant. This solution is useful both at stadium entrances and in the food court area. Thanks to Digital Signage, visitors not only see their place in the queue or their order number, but can also track progress and find out how many people are ahead of them.

It’s hard to overestimate modern Digital Signage systems. The digitalization of a sports facility not only helps create a positive user experience but is also beneficial for business owners. These solutions improve safety, help regulate crowd flow, engage visitors in adjacent areas such as the food court and shops selling sports merchandise and souvenirs, reduce associated costs, and generate additional revenue by selling air time on digital displays during games and matches.

With the help of software, content for screens can be easily adapted and changed according to the events happening at the sports facility. The screen software allows centralized control of all digital displays and panels.

Advision — Content Management System for remote management and media planning of video and audio content broadcasting. We help offline businesses and advertising companies automate their workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

Contact us, and we will help you implement the most modern technologies to solve your problems!