The festive atmosphere encourages people to spend money on gifts, entertainment, and other pleasant things. During this time, consumers are more actively searching for interesting offers and are in a buying mood. But is it worth investing in outdoor advertising at this particular time? Let’s explore this in more detail.

 

 

Why is advertising during the holidays effective?

 

Holiday advertising is particularly effective, especially for businesses utilizing video wall software. The holiday season supports active marketing campaigns due to several key factors. During this time, outdoor advertising becomes a powerful tool for capturing customers’ attention.

 

Mass advertising during the holiday season in DOOH format is often more effective than targeted online advertising. This is because there is high competition among advertisers, and online auction prices for ads often skyrocket, sometimes costing five times more than usual. Meanwhile, the cost of outdoor advertising, including pDOOH, remains more stable.

 

 

Growth in consumer activity

 

Holidays like New Year, Christmas, Easter, and March 8th create periods when people actively purchase gifts for themselves and their loved ones. This makes advertising during the holidays an ideal way to promote goods and services, especially those related to gift-giving or family celebrations.

 

Consumer activity is not limited to gift purchases. People buy new things for themselves, plan trips, and visit restaurants and entertainment venues. Using modern solutions like a digital signage player helps make advertisements brighter and more noticeable to consumers.

 

 

Consumers’ emotional state

 

Holidays are always accompanied by a special atmosphere of joy, gratitude, and happiness. During this time, people are more receptive to creative and emotional advertising messages. pDOOH advertising that creates a festive mood and evokes positive emotions is better remembered and associated with pleasant moments.

 

Companies that use DOOH advertising can create vibrant visual images tied to traditions, such as Christmas trees, gifts, or family evenings. Such advertising leaves pleasant associations and attracts more attention to offers.

 

 

Time limitations create a sense of urgency

 

Many holiday offers are limited-time. Promotions, sales, and discounts on goods that are only valid during the holidays create a sense of urgency among consumers. Holiday advertising can emphasize this factor, encouraging people to make purchases quickly to take advantage of the deal.

 

Techniques like “only a few items left,” “offer valid only until the holidays,” or “deal ends today” enhance the impact on consumers. Using digital signage to display such messages allows advertisers to quickly adapt to time constraints and make their ads more noticeable.

Increased reach through a mass audience

 

During the holidays, people visit public places more often, such as shopping malls, markets, cafes, restaurants, and entertainment venues. They also participate in festive events, significantly increasing the flow of potential customers in specific locations. This creates excellent opportunities for advertisers. Video advertising on screens in such places becomes one of the most effective ways to draw attention to products or services.

 

A mass audience in public spaces allows advertisements to be placed where they will be visible to the maximum number of people. Using digital signage players during the holiday season enables the display of dynamic content that captures consumers’ attention more effectively.

 

 

Alignment with traditions and holidays

 

Holidays are always accompanied by certain traditions that can be used to create an emotional connection with the audience. People expect to see products or services associated with the holiday spirit, such as gifts, decorations, Christmas trees, flowers, or themed accessories. Advertising that incorporates these symbols is better received and evokes warm emotions.

 

Digital Out of Home (DOOH) advertising is the perfect tool for integrating holiday motifs, such as bright lights, themed animations, or greetings. This helps create a positive brand image and captures consumers’ attention.

 

 

Increased competition among brands

 

The holiday season is a time when brands actively compete for consumer attention. Everyone strives to offer something special to stand out among competitors. Using DOOH software enables the creation of unique advertising campaigns that can be easily adapted to specific audiences or holiday events.

 

Creative and dynamic advertising campaigns that embrace the festive atmosphere attract more attention. Thanks to modern technologies, advertising becomes more interactive and engages a wider audience, ensuring success even in a highly competitive environment.

 

 

Long-lasting impact

 

Holiday advertising can have a long-term effect on brand perception. People who see attractive and positive ads during the holidays begin to associate the company with good emotions, influencing their attitude toward its products and services in the future. Advertising during the holiday season not only attracts attention at a specific time but also helps build a lasting positive brand image.

 

 

What types of outdoor advertising work best during the holidays?

 

Holiday advertising has several unique features that influence its effectiveness. During this period, when people are geared toward shopping and emotionally receptive to bright and creative offers, outdoor advertising can become a powerful tool. However, not all types of outdoor advertising are equally successful during the holidays. Let’s look at which formats work best.

 

 

Billboards

 

Billboards are one of the most popular and effective formats of outdoor advertising during the holiday season. They are located on busy streets, highways, and in places with high foot traffic. During the holiday period, billboard advertising becomes particularly noticeable, as people actively search for gifts, plan celebrations, and attend events.

 

Billboards with bright images and festive accents, for example, New Year motifs, attract attention and leave an emotional impression. At this time, it is essential for the advertising message to be concise, vibrant, and memorable, as attention on a billboard lasts only a few seconds.

 

 

Why are billboards effective during the holidays?

 

– They offer high visibility, as they are placed in strategic locations where many people pass by.

 

– They are easy to adapt to holiday themes, such as New Year promotions or gift offers.

 

– Bright elements quickly attract attention and leave an emotional impact.  

 

 

Posters and panels

 

Posters and panels near shopping centers and stores become an effective tool for holiday advertising. They allow for more detailed information than billboards, such as details about promotions or seasonal offers. These advertising media are often located where people shop or stroll, increasing the chances of attracting attention.

 

 

Why are posters and panels popular during the holidays?

 

– Successful placement near stores and shopping centers makes them highly effective.

 

– They allow for more detailed descriptions of offers or promotions.

 

– The large area enables the creation of bright and detailed images.

 

 

Digital screens and media facades

 

Digital screens and media facades are a modern and flexible type of advertising that is perfect for the holiday period. Advertising screens allow content to be changed in real time, making campaigns more relevant. Media facades attract attention through animations and videos with bright festive accents. They can show advertising videos with memorable messages that are easy to change using software for LED screens. The use of such tools in DOOH networks helps to create creative content that corresponds to the festive mood, ensuring campaigns remain eye-catching, flexible, and technologically advanced.

 

 

Why are media facades effective during the holidays?

 

The ability to display videos and animations on LED screens — such advertising messages stand out and are better remembered.

Flexibility — thanks to software for LED screens, the content can be changed at any time, adapting it to specific holidays.  

Modernity — digital advertising on advertising screens attracts attention due to its novelty and technological appeal.  

 

 

Banners and posters

 

Banners and posters are more traditional forms of outdoor advertising that can also be highly effective during the holiday season. They are often placed in areas with a high concentration of people, such as shopping malls, exhibition sites, or near major events.  

 

Holiday advertising on banners is frequently associated with promotions, discounts, or seasonal products. When placed in the right location, a banner can be an excellent way to attract attention and engage customers who are already in the holiday spirit.  

 

 

Why are banners effective during the holidays?

 

– A low-cost advertising option with high returns.

 

– Easy to install and quick to execute.

 

– Perfect for drawing attention to holiday promotions and seasonal discounts.  

 

 

Advertising on cars and vehicles

 

Another interesting format of outdoor advertising during the holidays is vehicle advertising. During the festive season, it is important for advertising to be visible not only on storefronts but also in motion. Placing ads on buses, minibusses, trams, or trolleybuses allows for a broader audience reach.  

 

Transport advertising can incorporate holiday symbols and short promotional messages that encourage purchases or enhance the festive mood. This format is ideal for DOOH (Digital Out Of Home) networks and targeting areas where people frequently gather during the holidays.  

 

 

Why is vehicle advertising effective during the holidays?

 

– Wide audience reach — ads are visible while moving through different parts of the city.

 

– Mobility — the advertising is not tied to a specific location and reaches a larger audience.

 

– The ability to quickly update ad content to match the holiday atmosphere.  

 

 

Directly on storefronts and in shopping malls

 

Storefronts during the holiday season become an excellent platform for outdoor advertising. Advertising screens and visual solutions created using LED displays capture the attention of passersby. These can range from simple discount announcements to more creative holiday decorations that make the storefront appealing and encourage people to enter the store.  

 

 

Why are storefronts effective during the holidays?

 

– Direct impact on potential customers.

 

– Easy adaptation to current holidays.

 

– Use of holiday symbols and themes in storefront designs.  

 

 

When is the best time to launch outdoor advertising during the holidays?

 

DOOH advertising during the holidays is a powerful tool for attracting attention and boosting sales. However, to maximize its effectiveness, it is crucial to choose the right moment for its launch. The timing of outdoor advertising plays a key role, as different stages of the holidays may require different approaches.  

 

A few weeks before the main holiday

 

One of the best times to launch holiday advertising campaigns is at the beginning of the preparation phase. For example, for New Year’s celebrations, campaigns should start 2–3 weeks before the holiday. This is when people begin thinking about gifts, holiday shopping, and planning events.  

 

 

Why is this the optimal time?

 

– The peak shopping period hasn’t arrived yet, and your DOOH Display Solution can help you stand out among competitors.

 

– People are starting to think about gifts and events, so well-prepared ads will be received more positively.

 

– During the pre-holiday period, the demand for various goods and services increases, and your advertising can help shape this demand.

 

– A centralized video management system allows for quick content adaptation to your audience’s changing interests.  

 

 

Right before the holiday

 

To achieve maximum impact, outdoor advertising should be deployed a few days before the holiday. This is when people actively look for good deals, make purchases, or book services. This timing is especially critical for holidays like New Year’s, Christmas, Easter, Valentine’s Day, Black Friday, and others.  

 

 

Why launch ads right before the holidays?

 

– People are actively searching for deals and discounts.

 

– The festive spirit is already in the air, and holiday-themed ads evoke strong emotions in consumers.

 

– The number of promotions and offers increases, and your DOOH advertising can help you stand out from competitors.

 

– DOOH Display Solutions allow for effective content updates, attracting attention and creating a festive atmosphere.  

 

 

During the holiday itself

 

Some forms of outdoor advertising can be launched directly on the holiday, especially for last-minute items. These could include gifts, holiday decorations, food products, or promotions tied to a specific occasion, such as Valentine’s Day sales or Thanksgiving offers.  

 

 

Why is advertising on the holiday effective?

 

– People are actively making last-minute purchases, making your DOOH advertising highly relevant.

 

– The festive emotional atmosphere motivates shoppers to act.

 

– Public events, exhibitions, concerts, and other mass gatherings often occur on holidays, making ads on screens managed by centralized video control systems visible and timely.  

 

 

Holidays as a unique opportunity

 

The holiday period offers a unique opportunity for brands and companies to make a statement, attract attention, and boost sales. Successful outdoor advertising during the holidays relies on proper planning: selecting the optimal launch time, tailoring content to the festive atmosphere, and leveraging modern technology.  

 

A clear understanding of your audience’s needs at different stages of the holiday allows for creating relevant advertising campaigns that not only attract attention but also remain memorable. Integrating emotional appeal, visual accents, and holiday themes will help you stand out from competitors and achieve your desired results.  

 

Holidays are a time of emotions, and your advertising should focus on them, creating an atmosphere that inspires people to choose your product or service.

Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us and we will help you implement the most modern technologies to solve your problems!