• User-friendly Content Management System interface for content management
• Integration of advertising audio systems and displays into a single control center
• Stable operation of all media with remote monitoring capability
• Software solution for rebooting content playback devices
• Remote content management from desktop and mobile devices
• Flexible content scheduling in digital menus according to the timetable
• Statistics in digital document format or via online link
• Automatic creation of media reports for advertising campaign reporting
• Content designer for quick menu formation and edits
• Online monitoring of internet connection status
• High-quality technical support by experienced staff

• Multilingual interface in the Content Management System panel
• Supply of high-quality devices with a custom Android operating system
• Provided access for remote scheduling of audio and video content
• Provided CMS Advision with monitoring and emergency reboot functions
• The client independently formed device groups according to their requirements
• Reporting functions on license expiration for efficient budget management

• Digital menus and audio systems are managed through a single online panel
• Stable operation of all client equipment
• The client received the most advanced options for optimizing operations
• Ability to quickly update information in the digital menu
• Equipment maintenance became easier thanks to monitoring tools

Döner Market — the new name in Ukrainian street food.
In Ukraine, over 190 establishments of the chain have opened, each adhering to core principles: consistent taste, technology, safety, and control. The chain is rapidly expanding thanks to customer-oriented service and the highest gastronomic quality.

Döner Market’s shawarma is convenient, delicious, and safe. The meat used in the dishes comes exclusively from trusted suppliers: chicken from “Nasha Ryaba,” and beef from Skott Smeat.

Options for Implementing a Digital Menu Board: Manually Complex or Automated and Simple?

Cafes, canteens, fast food restaurants, and coffee shops use digital menu boards both outdoors and indoors to display menus for visitors. However, the benefits of digital menu boards go far beyond just showing the menu.

They can be a tool to improve your restaurant’s menu by capturing attention, implementing marketing strategies, localizing messages, dynamically engaging with customers, displaying diverse content, and much more. But even with the proven benefits of digital menu boards in restaurants, you may still feel unfamiliar with the technology and doubt whether these investments are worth it.

The prices of digital menu boards depend on several factors — the TV base, DS player, and software responsible for broadcasting the content. You pay not only for a new menu but for all the long-term benefits, dynamic features, professional support, and warranty. For example, suppose you have a coffee shop that uses a set of pictures or videos broadcast from a USB flash drive to show the menu on a regular TV.

This approach is definitely not suitable for a systematic business that is building a technological restaurant chain. Instead of remotely managing your digital menu board with preset parameters, you and your colleagues will be forced to use an outdated approach and spend your efforts and time recording content on flash drives.

Of course, there is some appeal in such a lifehack, especially if you are a new establishment trying to minimize costs where possible. While this option seems like a useful alternative that works for some companies in the early stages of operation, we do not recommend it as a long-term solution for digital menu boards. This is because, in the end, you get what you pay for.

A DIY menu board is only suitable for one or two restaurants. If you use it around the clock, you will inevitably face disruptions and other technical issues that will result in delays in customer service and dissatisfaction. Modern customers are highly tech-savvy and are used to consuming information through content.

If you invest in professional digital menu boards and the software for them, your business will encounter far fewer problems, and you will receive 24/7 technical support from the manufacturer under an extended warranty. You will also get a high-quality IT product designed for use in commercial conditions. The same concept applies to any restaurant equipment.

If you compare digital menu boards to traditional paper menus, you will see many immediate and long-term advantages of investing in digital menu boards. One obvious benefit is the convenience of not needing to reprint new menus every time there’s a change, delivering and installing them.

Static menu boards do not offer many opportunities for targeted messaging or any dynamic features, whereas digital menus come with software that has advanced capabilities, graphic templates in a content builder, a media player with cloud storage for content, a remote content management system, additional features, and much more.

Digital Menu Boards – A Detailed Overview

As the popularity of digital menu boards has grown, it has become possible to collect significant statistics to see how digital menu boards can truly provide financial benefits to a business and ensure a return on investment. Researchers have found ample evidence supporting positive conclusions in favor of digital menu boards. Here are a few ways in which digital menu boards deliver a return on investment for cafes and restaurants:

Sales:
Visitors typically view the digital content on a restaurant’s menu when placing orders and believe it influences their decisions. Digital menu boards offer more opportunities for upselling and can actually increase the speed of service.

Promotion:
Digital menu boards allow you to advertise daily specials, seasonal items, new menu options, health information, and more. In fact, nearly 30% of customers believe that digital menu boards influence their ordering decisions in some way. Additionally, advertising is much simpler with digital screens than with traditional menus because the content management system allows you to make instant changes to the digital content you display. There’s no need to wait for a new menu to be printed when you need to make a change.

Improved customer service quality:
Convenient and quick customer service encourages guests to return again and again, and there is reason to believe that digital menu boards play an important role in creating such a positive customer experience. One example is the perception of shorter wait times in line that customers experience when digital displays are present. Especially if captivating content is shown on the screen, entertaining visitors while they wait in line, they tend to associate your restaurant with faster service.

Faster service:
Digital menu boards not only influence the perceived wait time but also actually help your restaurant provide faster service. Whether you’re a fast-food restaurant or not, an easily readable and accessible menu allows customers to make quicker decisions, reducing wait times for those in line.

Smart marketing:
Once you invest in a digital menu board, there are so many opportunities for targeted messaging and personalized offers. Many restaurants implement features that use content to target customers who typically come at specific times of the day, based on region, season, weather, or even target customers as they place their orders.

The Benefits Outweigh the Costs.

Depending on how much you’re used to spending on your business, a digital menu board may seem expensive or not. For some, investing in a game-changing product like a digital menu board is no problem, but we understand that not everyone is in the same situation. The bottom line is that the benefits of investing in a digital menu board significantly outweigh the cost, and it is a more cost-effective product than traditional menus. While it may feel like a significant expense when you decide to purchase one for your restaurant, digital menu boards more than pay for themselves over time.

Digital Signage is the perfect choice for companies that care about their image, growth, and efficiency. The new technologies used to create professional digital menu boards are designed for more efficient energy use compared to traditional lightboxes, as they are built to operate for extended periods with minimal energy consumption.

The technology allows for reduced energy costs. The content management software enables businesses to display menus and promotions based on the time of day. Restaurants can target content and change it in real-time depending on who visits at a particular time, and automate the display of menus that should be shown during specific hours.

Convenient screen updates to comply with new health regulations.
In Western countries, new health regulations require calorie counts and allergens to be listed for each dish. Digital menu boards allow you to make these updates in minutes instead of purchasing and printing new signs each time.

Quickly add new menu items and edit prices.
Since the menu management system is cloud-based, clients can manually adjust prices and images of items through our content builder. You can also add new items based on demand, promotions, or upcoming events. This provides the flexibility to increase sales and profit.

Upselling opportunities.
Digital menu boards allow you to create combo sets where additional items can be added, such as a soft drink with a main dish. This combination increases profit and raises the average order value.

Display menu items based on time and weather.
Advision’s digital menu board system allows you to display different menus based on the time of day or weather conditions. For example, a morning or daytime menu, or cool drinks and ice cream during hot weather, and hot meals and beverages during cold weather.

Increased competitiveness.
Bright and dynamic screens allow your restaurant to boost competitiveness. For example, in a food court, there are two venues: your restaurant with digital menu boards and another without any menu boards. With bright and dynamic screens, you attract the attention of passersby, thus generating more profit than your competitor in the food court.

We hope we’ve convinced you that digital menu boards are taking over the restaurant world, and for good reason. In the digital age, companies are eager to engage their customers with digital content and provide higher-quality services. Not only do restaurant owners want more digital menu boards, but customers prefer them as well. Over 80% of fast-food restaurant visitors say that an effective menu display is their top priority. Contact Advision, and we will gladly help you reach new heights in your restaurant business!

Advision is a content management system for remote management and media scheduling of video and audio content broadcasts. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our proprietary software and hardware solutions.

Get in touch with us, and we will help you implement the latest technologies to meet your needs!