Content Management System for more than 500 devices in the SOCAR gas station network
Content Management System: Digital Signage and Indoor Audio – technological solutions to significantly increase the profitability and efficiency of modern gas stations.
Content Management System for Gas Stations.
Goals:
Digital signage and menus (Digital Signage) are becoming increasingly popular in gas station networks each year. Innovative Digital Signage technologies provide a wide range of advantages for business development, allowing new customer attraction and sales growth, leaving competitors far behind.
Growth in the average receipt and sales of related products and services, as well as increased customer loyalty, are key indicators making digital solutions increasingly demanded by gas stations. Networks aiming for development must pay attention to the growing trend. Why?
Three reasons why our client decided to use Digital Signage at gas stations:
1. Increased efficiency of advertising campaigns
Using digital signage allows gas stations to promote advertising campaigns. Displays in the store and cafe, as well as on fuel pumps, can be used to advertise promotions, discounts, special offers, and other events. Thousands of people who stop for refueling or a cup of coffee will see the ads daily.
2. Reduced costs for printing POS materials
According to Intel’s research, advertising on LCD displays attracts 400% more attention than advertising on printed media. With solutions like digital menus, gas stations can present their offers to consumers in the best possible way: showcasing food and drinks in high resolution with appetizing images and dynamic animated graphics.
3. Increased sales and customer loyalty
When used correctly, digital signage technology can significantly boost sales. Through digital signage, gas stations encourage customers to make purchases by drawing attention to sales and promotional events.
The previous software provider for SOCAR gas stations offered poor technical support, with numerous drawbacks and limitations in their product capabilities, leading to specific requirements for us.
- Integration of audio and video media into a single management center
- Stable operation of all digital advertising media with remote monitoring capabilities
- Remote control of video and audio advertising from desktop and mobile devices
- Integration with the client’s CRM via API for automatic price updates
- “User Activity Log” feature in Advision CMS
- Flexible scheduling of advertising content broadcasts
- Statistics for advertisers in the form of digital documents or online links
- Automatic creation of media reports for advertising campaign reporting
- Integration with programmatic platforms for automatic advertising time sales
- Synchronization of content display on LED screens
- Weather widgets with online data updates
- Online monitoring of internet connection status for digital menus
- High-quality technical support from experienced personnel
Content Management System for Gas Stations.
Solution:
- Customized Linux and Windows operating systems installed.
- Installed Advision CMS with automation features via API.
- Provided an online account for remote management and scheduling of advertising content display.
- Granted the manager access to Advision CMS options.
- Granted technical staff access to equipment monitoring options.
Content Management System for Gas Stations.
Result:
- All digital communication channels (around 500 devices) are managed through a single online cabinet.
- Stable operation of all audiovisual equipment.
- The client received the necessary options for reporting to advertisers.
- Price update automation relieved the client’s managers and eliminated the possibility of human errors.
- The client’s technical staff successfully uses IT tools to monitor equipment performance.
- Significant energy savings due to the use of features for creating LED screen brightness schedules.
- Technical support from Advision specialists.
Most digital signs, practically at each of our client’s gas stations, are installed and operational either in the food sales area and store or at the fuel pumps. Let’s describe the main applications of digital signage inside and outside gas stations, as well as the benefits of displaying information on screens in each specific location.