Content Management System for more than 500 devices in the SOCAR gas station network

Content Management System: Digital Signage and Indoor Audio – technological solutions to significantly increase the profitability and efficiency of modern gas stations.

Content Management System for Gas Stations.
Goals:

Digital signage and menus (Digital Signage) are becoming increasingly popular in gas station networks each year. Innovative Digital Signage technologies provide a wide range of advantages for business development, allowing new customer attraction and sales growth, leaving competitors far behind.

 

Growth in the average receipt and sales of related products and services, as well as increased customer loyalty, are key indicators making digital solutions increasingly demanded by gas stations. Networks aiming for development must pay attention to the growing trend. Why?

 

Three reasons why our client decided to use Digital Signage at gas stations:

 

1. Increased efficiency of advertising campaigns

 

Using digital signage allows gas stations to promote advertising campaigns. Displays in the store and cafe, as well as on fuel pumps, can be used to advertise promotions, discounts, special offers, and other events. Thousands of people who stop for refueling or a cup of coffee will see the ads daily.

 

2. Reduced costs for printing POS materials

 

According to Intel’s research, advertising on LCD displays attracts 400% more attention than advertising on printed media. With solutions like digital menus, gas stations can present their offers to consumers in the best possible way: showcasing food and drinks in high resolution with appetizing images and dynamic animated graphics.

 

3. Increased sales and customer loyalty

 

When used correctly, digital signage technology can significantly boost sales. Through digital signage, gas stations encourage customers to make purchases by drawing attention to sales and promotional events.

 

The previous software provider for SOCAR gas stations offered poor technical support, with numerous drawbacks and limitations in their product capabilities, leading to specific requirements for us.

 

  • Integration of audio and video media into a single management center
  • Stable operation of all digital advertising media with remote monitoring capabilities
  • Remote control of video and audio advertising from desktop and mobile devices
  • Integration with the client’s CRM via API for automatic price updates
  • “User Activity Log” feature in Advision CMS
  • Flexible scheduling of advertising content broadcasts
  • Statistics for advertisers in the form of digital documents or online links
  • Automatic creation of media reports for advertising campaign reporting
  • Integration with programmatic platforms for automatic advertising time sales
  • Synchronization of content display on LED screens
  • Weather widgets with online data updates
  • Online monitoring of internet connection status for digital menus
  • High-quality technical support from experienced personnel

Content Management System for Gas Stations.
Solution:

  • Customized Linux and Windows operating systems installed.
  • Installed Advision CMS with automation features via API.
  • Provided an online account for remote management and scheduling of advertising content display.
  • Granted the manager access to Advision CMS options.
  • Granted technical staff access to equipment monitoring options.

Content Management System for Gas Stations.
Result:

  • All digital communication channels (around 500 devices) are managed through a single online cabinet.
  • Stable operation of all audiovisual equipment.
  • The client received the necessary options for reporting to advertisers.
  • Price update automation relieved the client’s managers and eliminated the possibility of human errors.
  • The client’s technical staff successfully uses IT tools to monitor equipment performance.
  • Significant energy savings due to the use of features for creating LED screen brightness schedules.
  • Technical support from Advision specialists.

 

 

Most digital signs, practically at each of our client’s gas stations, are installed and operational either in the food sales area and store or at the fuel pumps. Let’s describe the main applications of digital signage inside and outside gas stations, as well as the benefits of displaying information on screens in each specific location.

 

Fuel totems

 

A totem, consisting of a colorful LED panel at the entrance to the gas station, has been a trend in recent years. The LED totem makes an impression on the driver. Besides the usual fuel prices, the screen displays vibrant dynamic advertising content. A gas station with an attractive technological totem at the entrance stands out among competitors, and the advertising on the totem, which acts as a showcase, helps increase sales.

 

Thanks to our software, we implemented stable content broadcasting and automatic fuel price updates synchronized with our client’s database.

 

Canopies and media facades of gas stations

 

The use of LED screens to decorate the roofs and facades of gas stations as advertising platforms has long been a trend abroad. Our gas stations are adopting this trend because the benefits are obvious: bright outdoor screens attract attention from several hundred meters away, even in bad weather. Unconventional designs with long screens displaying dynamically updated content, especially at night, act as a magnet for drivers, and the advantages of such an advertising platform are clear.

 

Thanks to our CMS capabilities, broadcasting high-definition content and dividing the screen into content zones allowed us to meet the client’s request without any issues.

 

LED columns in the fueling area

 

Small LED digital screens are placed in the “nozzle” area, with an unusual shape on three sides of the columns. They are well visible to drivers, fitting harmoniously into the support structures of the gas station. These screens display important information for the consumer, such as fuel prices, food and drink offers, weather, and advertising content.

 

The synchronization features of content broadcasting allowed us to create an impressive advertising solution for the client, complemented by relevant information.

 

Digital menus in the food zone

 

Today, digital menus are the most effective tool for increasing food and drink sales. Using this tool allows successful advertising campaigns, engaging loyalty programs, promoting new items, and selling related goods and services. With centralized content management on LCD displays, gas stations can fully automate the update of advertising videos on all devices regardless of location.

 

Based on our custom operating system, we installed a CMS for content broadcasting that allows tracking the status of audiovisual devices.

 

Audio advertising (Indoor Radio)

 

Audio advertising is a very important and effective advertising tool for any retail format. Audio commercials broadcast at gas stations are an excellent method of influencing the target audience. Professional equipment and software play a crucial role in the quality of audio commercial broadcasting.

 

Our media planning system for content broadcasting is versatile and can play audio, video content, HTML files, ZIP HTML applications, and VAST ads on air. This allowed us to unify all our client’s digital communication channels into a single administrative center.

 

We fully met all the client’s requirements and signed a long-term cooperation contract with them!

 

Advision – Content Management System for remote control and media planning of video and audio content broadcasting. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us, and we will help you implement the latest technologies to solve your tasks!

Contact us now, and we will provide the best solution for your business!