DOOH networks
CMS Advision is a great tool for DOOH advertising networks.
DOOH networks.
Goals:
Digital out-of-home media, or DOOH networks, refers to digital media that appear in environments accessible to the public. This includes digital billboards and outdoor signage (How it works?).
DOOH networks allows you to use functions like geofencing, tracking, facial recognition, retargeting, personalisation, attribution and measurement to monitor, track, modify, manage, and display content at your own discretion and in real-time as well. With a constantly evolving marketplace, it is a great way to link online and televised advertising into the real world bringing you a message to a level with online marketing.
Our digital signage management system allow retailers, employers and marketers to tailor communications, focusing day parted and time-stamped messages for a specific audience, location and time. A centrally managed and locally updatable content management system (CMS) allows you to control and customise messaging to audiences, customers, personnel and visitors.
Our digital signage management systems allow retailers, employers and marketers to tailor communications, focusing day parted and time-stamped messages for a specific audience, location and time.
A centrally managed and locally updatable content management system (CMS) allows you to control and customise messaging to audiences, customers, personnel and visitors.
With an easy-to-use system and endless capabilities that our technologies allow, you can look forward to simple organisation and structure in managing your digital signage. Working from simple playlists with images and videos to more advanced editable messages and automated live feeds.
Our solutions can all be managed locally from cloud content management systems, and various levels of permissions and access can be given to allow ends users and additional staff to be trained to manage some aspects of your Digital Signage. Access can be assigned for approval so no issues can arise with publishing unapproved content.
By advancing to DOOH you are able to maximise your control and impact of your space. Being able to reduce costs by cutting weekly or monthly printing and distribution to a remotely managed or automatic updating system is one of the many benefits of DOOH advertising. Targeting consumers are specific times of day or days of the week, targeting based on weather or location, real-time updates to make sure you’re staying relevant. Change messages every few seconds with a rotation of brands on one digital sign.
DOOH signage has a strong advantage over traditional outdoor advertising, as the images capture the audiences attention and interest more easily and for a longer period. And the more creative the better.
Unlike traditional billboards or static light boxes, which show the same static images for the duration of the advertising campaigns, programmatic advertising campaigns allow for the digital out of home displays show images and videos, and can show multiple ads on one display.
DOOH also greatly reduces the reoccurring management costs through the advertising calendar. With all management done remotely and without the need for printers and installation teams for each campaign.
- Stable operation of digital boards
- Remote control of advertising time on a large number of digital advertising inventory of various formats from anywhere in the world
- Integration with CRM via API
- Flexible scheduling of the broadcast of advertising content with reference to time or weather conditions by triggers
- Weather widgets, with online data updates
- Schedule of LED screen brightness
- Proof of play
- System log
DOOH networks.
Solutions:
- Made the installation of customized Linux OS and Windows 10 PRO
- Installed CMS Advision with options for DOOH business
- Provided an online cabinet for remote management and scheduling of advertising content playback
- Realized integration with client CRM via API
- Remotely trained the client’s staff
DOOH networks.
Results:
- Non-stop operation of digital boards
- Sales Managers improved their performance with more flexible and innovative custom DOOH ads planning options
- The client got the necessary proof of play options
- Automation of content broadcast scheduling has removed the burden from client managers and removed the possibility of errors associated with the human factor
- Client’s technical staff successfully uses IT-tools to monitor the system performance of the equipment
- Advision Support service