One of the leading LED screen suppliers in Ukraine, the company “M2 Ukraine”, has successfully applied our Content Management System in implementing a DOOH project for their client from Italy – De Renzis Pubblicità. The collaboration between our companies has clearly demonstrated Ukraine’s technological prowess and the highest quality of equipment, software, and services.

About De Renzis Pubblicità

In 1964, thanks to the entrepreneurial skills of Filippo De Renzis, the company International Neon was born, later transformed into De Renzis Pubblicità, which has been operating in the LED signage, advertising systems, and advertising placement services sector since 1969.

For 55 years, De Renzis Pubblicità has been technologically evolving, expanding its production of indoor and outdoor signage, vehicle branding, offering advertising space rental services, and placing digital out-of-home advertising.

Ten years ago, encountering LED screens on the streets of European cities was rare. Only in large cities were LED screens somewhat used by various companies for broadcasting advertising content. Previously, different types of advertising, such as banners, leaflets, posters, and static signs, were used to attract audience attention. But now, with breakthrough ideas in advertising, technologies also advance and change the European advertising industry.

Why De Renzis Pubblicità decided to expand their services by adding DOOH

– Efficiency. LED screens allow creating brighter and more attractive advertisements that better capture the attention of potential clients.

– Durability. LED screens have a long lifespan, meaning that investments in DOOH media will yield profits for many years.

– Eco-friendliness. LEDs do not contain harmful substances, making LED advertising safer for the environment and people.

– Remote management and scheduling of ad displays. Advertising campaigns on LED screens can be set up to display ads according to a schedule or tied to events (trigger-based advertising).

– The CMS responsible for content playback can broadcast various content formats: video, static digital images, HTML, and live streams. This allows the adaptation of advertisements to the specific needs of the advertiser.

Task from De Renzis Pubblicità

• Italian language interface for the Content Management System
• Unifying advertising LED media into a single control center
• Stable operation of all advertising media with remote monitoring capability
• Software solution for rebooting content playback devices
• Remote management of advertisements from desktop and mobile devices
• Flexible scheduling of advertising content broadcasts
• Statistics for advertisers in the form of a digital document or online link
• Automatic creation of media reports for advertising campaign reporting
• Weather widgets with online data updates
• Online monitoring of internet connection status
• High-quality technical support through experienced staff

• Added Italian language to the Content Management System interface
• Installed our custom Linux operating system
• Provided access for remote management and scheduling of advertising content display
• Provided CMS Advision with monitoring and emergency reboot functions
• Adapted our online weather module to the region where the client’s LED billboards are located
• Granted technical staff access to equipment monitoring options
• All LED screens are controlled through a single online dashboard with an Italian interface
• Stable operation of all client equipment
• The client received the most modern options for advertising placement
• The weather module is available to passing traffic, displaying useful information
• Equipment maintenance has become easier due to monitoring tools

Why clients and partners choose our CMS

Owners of LED screens choose the Advision system for easy screen management and increased sales efficiency. Brands and advertising agencies gain access to the entire airtime on the operator’s screens with transparent control and detailed analytics of advertising campaigns and audience counting. Additionally, the content management software allows owners to easily manage their advertising airtime, tracking the remaining advertising time that they can sell under more favorable conditions.

Why LED Advertising screens are effective with CMS

Outdoor LED screens are high-tech devices designed for displaying information outdoors. Businesses use them for broadcasting advertisements and informational messages, earning revenue from airtime sales. Such income requires reliability not only from the equipment but also from the software products that ensure the stability of the entire system.

Having features that allow for any non-standard advertiser requirement to be met is undoubtedly an advantage for screen owners. Modules for statistics, flexible media planning, mini-PC operation monitoring, integration with online services, and other useful options are absent in standard, free CMS, making them unsuitable for building a systematic DOOH business.

Advantages of LED Screens

Outdoor LED billboards are advertising boards that use LED lighting to display bright and attractive images. They are installed on streets, along roads, and in other places where pedestrians and vehicles pass. Outdoor LED screens have several advantages over traditional information display means, leading to an evolutionary shift to more efficient advertising formats worldwide.

Modern LED screens are energy-efficient, have high brightness and image contrast, which allows information to be seen on the screen even in poor visibility conditions. One of the main advantages of an LED advertising screen is its high brightness and contrast, ensuring good visibility of advertisements even in bright sunlight.

LED screens are resistant to extreme temperatures, rain, snow, wind, and other weather conditions. This makes LED screens an ideal choice for outdoor advertising. LED screens are environmentally friendly as they do not contain mercury or other harmful substances, making the DOOH format more eco-friendly compared to traditional out-of-home advertising.

Successful collaboration for the client’s benefit

On the examples of implemented projects, we, together with our partners, successfully demonstrate that the use of LED screens combined with an advanced content management system has only advantages. Reliable equipment and a multifunctional advertising display system together create modern DOOH networks and provide integration opportunities with other digital advertising technologies.

Advision is a Content Management System for remote management and media planning of video and audio content broadcasts. We help offline businesses and advertising companies automate workflows and implement a reliable Digital Signage infrastructure using our proprietary software and hardware solutions.

Contact us, and we will help you implement the latest technologies to solve your challenges!