One of the main challenges for a marketing director in a large store selling construction and household goods is the constant planning and placement of POS materials for numerous promotions, offers, and new arrivals. All of this is necessary for the effective promotion of both in-house products and supplier goods. Any force majeure directly results in financial losses.  

But what if content could be updated and maintained differently? Minimizing force majeure situations, saving on printing and installation, and making content management simple and convenient?  

Digital signage software can become a new approach to advertising in your hardware stores. Let’s explore how this solution compares to traditional POS materials and what would be the best fit for your business.  

Why POS materials are familiar but not always effective

POS materials are a well-established tool familiar to every marketer. Banners, posters, and wobblers work well on shelves and in sales areas, attracting attention to promotions and products.  

However, for large retailers, they can become a source of additional costs and difficulties. First, printed materials need constant updates, requiring both time and significant financial resources. Second, physical POS materials have a limited lifespan: they can get damaged, lose their visual appeal, or become outdated. Third, the logistics of distributing and installing them across various stores take considerable time and require coordination with staff.  

How Digital Signage changes the game

A modern digital signage player allows for easy real-time updates of advertising content. This makes it possible to respond promptly to changes in prices, promotions, or product availability without the need for printing and physically placing materials.  

A digital signage player ensures centralized content management, enabling simultaneous information updates across all retail locations. This is particularly crucial for large chains that need to maintain a consistent communication style and quickly adapt to market changes.  

Moreover, digital signs opens up new opportunities for customer engagement. Dynamic content, animations, and videos can attract more attention than static images. Integration with CRM systems or analytics platforms allows for personalized offers based on the time of day, season, or even customer behavior in the store.  

Thus, transitioning to digital signs software not only reduces expenses on POS materials but also makes advertising more effective, adaptive, and appealing to shoppers.

Digital Signage: technologies that solve retail problems

Digital Signage platforms are innovative solutions that revolutionize advertising and customer communication in retail. These technologies include not only screens but also powerful software that makes your advertising dynamic, interactive, and manageable in real time. A cloud-based Digital Signs system ensures centralized content management, allowing instant updates across all screens in the network, regardless of their geographic location.  

What Digital Signage platforms offer your business

Time and resource savings: Forget about printing and installing traditional advertising materials. With a cloud-based Digital Signs system, content updates instantly from the office with just a few clicks. This not only saves time but also significantly reduces costs for the production and logistics of advertising materials.  

Segmentation and targeting: Configure ad displays for each department using a digital signage player. For example, in the design section, showcase trending solutions or free design project services, while in the color-matching section, highlight new products and expert tips. This level of content personalization increases its relevance and effectiveness.  

Budget efficiency: A single screen with a digital signage player can replace dozens of posters ordered every month. This not only saves printing costs but also allows for more efficient use of advertising space by displaying different messages at different times of the day or week.  

Error prevention: Say goodbye to outdated promotions and posters that end up in the trash. Digital Signs management guarantees timely and accurate content, enabling instant updates and adjustments in response to market changes or customer needs.  

Digital Signage or POS materials: what to choose?

Choose POS materials if:

– You need simple and inexpensive solutions for specific highlights in small stores.

– The campaign is short-term, and you are confident that the information will remain relevant throughout the period.

– The stores lack the technical capability to install digital equipment.  

Choose Digital Signage platforms if:

– You manage a chain of stores or a large retail space where numerous promotions and campaigns launch every month.

– You need flexibility to quickly update advertising messages in response to changes in demand or competition.

– You want to automate content management and eliminate force majeure situations, ensuring the seamless operation of advertising campaigns.

How to combine Digital Signage and POS materials

Maximum effect is achieved when you combine both tools, creating a multi-level communication strategy with customers. For example:  

– A cloud-based Digital Signs system attracts attention with dynamic videos at the entrance area and main aisles, while POS materials on the shelves reinforce the message by providing detailed product information.  

– The entrance area is equipped with digital screens featuring a digital signage player that informs about discounts and special offers, while posters inside the store deliver detailed messages about product features and promotion conditions.  

This combination creates a cohesive communication space where dynamic content on digital screens grabs attention and provides general offers, while static POS materials offer additional information and support purchase decisions directly at the product.  

Optimizing hardware stores with Digital Signage

A digital signage system becomes an indispensable tool for hardware stores looking to modernize their approach to customer service and product presentation. Digital Signage solutions help create a dynamic and informative environment that significantly enhances the shopping experience and optimizes staff operations.  

Store navigation: In large hardware supermarkets, Digital Signage software can be used to create interactive maps and wayfinding signs. This helps customers quickly locate the necessary products, which is especially important in stores with a vast assortment of building materials and tools.  

Product demonstration: Digital Signage solutions allow displaying video instructions on tool usage, 3D models of furniture, or interior visualizations. This helps customers better visualize how a product will look or function in real-life conditions.  

Stock availability information: Integration of Digital Signage software with an inventory management system enables real-time display of product availability, store locations, and expected deliveries. This reduces staff workload and improves customer satisfaction.  

Technical consultations: By using interactive kiosks with a digital signage system, hardware stores can provide customers with access to technical specifications, product comparisons, and even virtual consultations with experts.  

Seasonal campaigns: Digital Signage solutions make it easy to adapt promotional messages to the season. For example, in summer, the focus can be on gardening tools and outdoor materials, while in winter—on heating and insulation systems.

Personalizing the experience in hardware stores

Digital Signage software unlocks new opportunities for personalizing customer interactions in hardware stores:  

Loyalty programs: Integrating Digital Signage with loyalty systems allows displaying personalized offers for customers identified via a mobile app or loyalty card.  

Interactive catalogs: Digital Signage software can provide access to extended product catalogs, enabling customers to browse additional assortments not physically available in the store and place orders for delivery.  

Virtual assistants: Digital Signage solutions can include virtual assistants that help customers find answers to common questions, select the necessary materials for a project, or calculate the required amount of materials.  

Optimizing operational processes

A digital signage system not only enhances the customer experience but also optimizes internal processes in hardware stores:  

Staff training: Digital Signage solutions can be used to broadcast training materials for employees during non-working hours, increasing their competence regarding new products and technologies.  

Queue management: In departments where specialist consultations are required (such as the paint department or kitchen design section), Digital Signage software can be used for efficient queue management and informing customers about the estimated waiting time.  

Interdepartmental communication: Digital Signage software can facilitate internal communication by displaying important information for employees across different departments, improving coordination and work efficiency.  

Implementing a digital signage system in hardware stores is a step toward building a modern, efficient, and customer-focused business. Digital Signage solutions not only enhance the store’s appeal to shoppers but also optimize operational processes, ultimately leading to increased sales and higher customer loyalty. With the right approach to implementation and use of this technology, hardware stores can significantly improve their market competitiveness and ensure a high level of customer service.  

Implementing a digital signage system in hardware stores is a strategic step toward business transformation in the digital age. Digital Signage solutions create a flexible, adaptive environment that instantly responds to market changes and customer needs.  

Digital Signage software enables the integration of online and offline shopping experiences, personalizes interactions, and supports environmental initiatives by reducing paper material usage.  

By investing in Digital Signage solutions today, you are not only modernizing sales processes but also creating new opportunities for customer engagement and operational optimization. It is a powerful tool for crafting a unique customer experience that drives sales growth, increases loyalty, and strengthens your brand’s position in the construction materials market.

Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

Contact us and we will help you implement the most modern technologies to solve your problems!