They allow for a vivid and bright display of products and services, highlighting their advantages. These billboards are predominantly installed in areas with high foot traffic. This includes major highways, busy intersections, and junctions. Let’s discuss the main types of this tool and explore how to properly utilize it using display software.

 

 

Construction of Digital billboards

 

There are many variations of digital billboard constructions, each with its own features and varying levels of popularity among advertisers. However, the most common format is 3×6 meters. Often, such a structure features a static image, although in the busiest parts of the city, a dynamic structure can be installed. The most crucial part of the construction is, undoubtedly, the screen. It is on the screen that the advertisement is displayed using specialized display software.

 

Modern billboards blend well with urban architecture. By the way, here we talked about how to make money with your advertising screens—the future prospects are very attractive. Briefly, the following advantages of constructions can be highlighted:

 

– excellent visibility at any time of day;

 

– can be used for both static images and animations;

 

– very accurate color reproduction, which attracts the attention of potential customers;

 

– with the right approach, the billboard generates interest from the surrounding audience;

 

– no costs for delivery and installation of the materials used for advertising;

 

– advertisements can be fully customized according to the chosen promotion strategy;

 

– a campaign can be started quickly.

 

Each construction has its own requirements for the advertisement. Often, it must fit within certain time limits, be provided in a specified format, and adhere to the correct aspect ratio.

 

Types of advertising screens

 

Advertising screens can be categorized into two types: depending on the location and format. In the first case, billboards are either indoor, suitable only for indoor use, or outdoor, suitable for street use. The latter are distinguished by reliable protection against moisture and the environment in general, and have enhanced screen brightness to ensure visibility in any conditions.

 

Based on internal technical specifications, digital advertising can be divided into LED, digital boards that require display software, banners, and others. Let’s discuss them in more detail, considering their differences.

 

 

LED billboards

 

LED billboards are based on semiconductor components with electronic point contact with light-emitting holes. The operating principle is photon emission. The spectrum of emission is presented in a narrow range. LED screens can vary in characteristics and overall design features. When installing, it is necessary to consider the size of the board, as well as the viewing distance.

 

In the case of such constructions, it is important to pay attention primarily to the pixel pitch. This affects the resolution of the image. Clarity will be higher where small-diameter LEDs are used, placed close to each other. It is important to remember that the higher the resolution, the higher the cost. The parameter is chosen based on the installation location. For example, if you want to install advertising on the roof of a skyscraper, this issue is not particularly critical. High resolution is simply impractical here.

 

When choosing brightness, keep in mind that the higher it is, the more electrical resources will be consumed. If you plan to use advertising at night or in the evening, it is advisable to opt for screens where this parameter is not too high. During the day, brightness should be higher.

 

Special controllers are usually used to manage LEDs. With their help, you can turn the billboard on and off, adjust brightness, and other parameters. With the correct selection of settings, the advertisement will look as effective as possible thanks to the LED software.

Advantages of LED advertising screens

 

Let’s highlight the most striking advantages of LED advertising screens:

 

– Very high efficiency. Such a billboard attracts the attention of passersby and vividly showcases the product. It is bright and well-visible both during the day and at night. Moreover, it does not cause irritation as it can fill the time while waiting for transportation or something else.

 

– High reliability. The construction is well-designed and tested over the years. All parts are protected from environmental influences and moisture ingress. Additionally, such billboards are resistant to vandalism.

 

– Economical. There is no need to worry about replacing the screen, roller, or poster. It is enough to simply start broadcasting the video.

 

– Ability to reach the maximum audience. A poster is a familiar option that has become mundane and does not attract attention. However, a bright screen is a real find for advertising. It truly captures the attention of those around.

 

– High guarantee of return on investment. If you purchase your own screen, it will pay off in half a year. If you rent it, everything depends on the chosen advertising strategy. Overall, the guaranteed profit can be from $100 per day depending on the installation location.

 

– Versatility. Screens (LED panels) can be used for various types of advertising. LED screens can be used year-round and in a 24/7 mode. The reason is that the construction does not heat up at all. Additionally, the advertisement is well-remembered due to its brightness and dynamism.

 

LED billboards with Digital Signage management software provide high-quality advertising and attract attention with their brightness and clarity.

 

 

Video boards

 

These are electronic boards that broadcast digital advertising in video clip format. A sequence of material from 5 to 15 seconds is loaded. Clips can be of a single theme or various ones. They can be sent by one advertiser or several. For the effective use of video boards, a Digital Signage system is necessary, which ensures convenient content management and scheduling of broadcasts. Moreover, a digital signage player helps automate processes and ensure the uninterrupted operation of advertising screens.

 

 

Digital banners

 

This type features static announcements in a digital format. There may be one slide or several. The broadcast format can resemble a presentation, with switching happening automatically. When developing a campaign for this format, it is crucial to consider the characteristics of the target audience. Based on this, you need to develop the offer and placement location, as well as the specific format of the construction. Consider how your audience moves around the city, what they pay attention to, and how they make purchasing decisions.

 

For example, if you want to draw attention to a new café that offers business lunches, it is better to place the advertisement near offices and business centers where employees have lunch. The optimal time is from 11 AM to 4 PM. Additionally, we can provide these universal tips:

 

– If you want to show the advertisement to the largest number of people, choose structures in all areas of the city with high traffic. Don’t forget about locations near shopping centers. Note that in this case, it will be difficult to highlight the target audience, so think about this in advance.

 

– If you want to attract a solvent audience, focus on structures located in the center and near elite settlements and new buildings. These are areas where people with their own property and personal transport live.

 

– If your business requires a strict geographical connection, choose a structure located near your establishment. The best distance is within a 15-minute walk.

 

– Remote areas are advisable for promoting local or regional businesses. Additionally, you can offer roadside assistance services, fuel delivery, car washes, etc. The online sales sector also performs well.

 

– Pay attention to where people shop and spend their time. The places with the greatest commercial interest are shopping centers, markets, hypermarkets, etc. Use this data when targeting.

 

When selecting a specific billboard format, consider how your target audience moves: by car, bicycle, or on foot. Choose the display side so that it is convenient to view the advertisement on the way home or while commuting to work.

 

Recommendations for display times

 

We want to give you some advice on display times. Here, once again, you should focus on your audience:

 

– If your customers are active during the day, the best time for displays is from 6 AM to 10 PM.

 

– If you are advertising something in the 18+ category, the displays should be at night.

 

– If you want to reach a large working audience, focus on prime time. This is 4 hours in the morning when everyone is heading to work and 3 hours in the evening when they are returning home. Coverage will be maximized during these times.

 

– If the offer depends on the day of the week, schedule the displays for specific dates. For example, if a promotion runs only on Fridays, it should be advertised on Thursday and Friday.

 

– Be sure to tie displays to holidays or special events. You can also offer special season-related offers. Always analyze the campaign’s effectiveness to make adjustments as needed.

 

 

Comparison of outdoor and indoor LED screens

 

Screens can be placed both inside and outside. For convenience, it is recommended to familiarize yourself with the characteristics of each format in more detail. Outdoor billboards have the following features:

 

– Remote control capability. You can control what is displayed on the screen from a distance. Signals are transmitted from a computer, tape recorder, or receiver.

 

– Protection from negative environmental factors. Billboards do not overheat and often have climate control systems. The working lifespan of the billboard is between 100,000 to 150,000 hours.

 

– Ability to choose the optimal screen size. Sometimes the design is developed personally for the customer.

 

– Ability to attract an audience at night. This is very convenient and expands the target audience.

 

– Modular assembly. Some billboards consist of blocks with individual power connectors and may also have a controller.

 

– Image quality. The brightness of the color is high enough to see the image at any time of the day.

 

– No time limits on the video display.

 

– High quality and ability to operate under any conditions.

 

As for indoor billboards, they have the following features:

 

– Smaller sizes. Thanks to this, even from a close distance, the image can be viewed with high detail.

 

– Flexible settings. With digital screen software, you can easily adapt the content to any needs. This allows you to change advertising videos, manage their display in real-time, and set up the digital screen player, ensuring high advertising effectiveness from any distance.

 

– Pixel spacing. The spacing allows the image to be comfortably viewed.

 

– Lower cost. These screens do not need protection from environmental influences, reducing their price.

 

– Do not skimp on equipment. Only high-quality screens can convey advertisements in full color.

 

Four key characteristics affecting image quality

 

1. Brightness

 

If you want your advertisement to attract attention and deliver results, you need to be familiar with the characteristics that affect the overall image quality. Firstly, pay attention to brightness and contrast. Optimally, the brightness should be between 4500 and 10000 nits. If the brightness is high, the image on the billboard will be visible even in sunlight. Some screens can automatically adjust this parameter depending on the surrounding conditions.

 

2. Colors

 

Also, pay attention to the color palette, as it affects how well the image is transmitted. Additionally, it is recommended to check the pixel pitch of the screen, which depends on the size. The smaller the screen diameter, the smaller the pixel pitch. If this parameter is not selected correctly, reading the information will be very difficult.

 

3. Resolution and viewing angle

 

Different resolutions can be used for indoor and outdoor screens depending on the type of content and the viewing distance. For example, screens intended for viewing from a great distance (such as outdoor advertising billboards) can have a larger pixel pitch. A large screen can have the same resolution as a smaller screen but with larger pixel sizes, affecting image quality at a distance.

 

4. Viewing angle

 

The viewing angle is usually measured as a double angle, covering both sides from the screen’s normal. For instance, a viewing angle of 120 degrees means the image can be viewed 60 degrees on each side from a right angle. A range of 110-120 degrees is considered good for most advertising screens, as it maintains image quality for a broad audience viewing the screen from different positions.

 

Additionally, it is recommended to ensure the billboard’s construction is sealed if it will be used for outdoor advertising. Obviously, the ingress of water and dirt will damage the equipment. The protection class should be IP65. The weight, on average, is about 8 kilograms.

 

The only notable disadvantage is the relatively limited prevalence (though this can be turned to your advantage). Many screens are only found in large cities. In smaller towns, finding a billboard for rent can be challenging, but overall, this advertising tool is quite promising. Therefore, we recommend considering it when promoting your product or service.


Advision — Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

 

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