Nowadays, every person encounters it daily on television, on the radio, and on the Internet. Additionally, they see outdoor signs on streets and inside buildings. In this article, we will discuss the modern way of advertising on digital screens, which are also commonly called video screens.

Speaking of managing screens , today it offers a wonderful opportunity to adjust and update digital displays thanks to access to the Internet. It significantly simplifies the connection of advertising and allows viewing and analyzing its performance statistics.

Features of advertising on digital screens

The main feature of LED screens is that in recent years they have been increasingly used for advertising various services, brands, and products, located on city streets and inside premises. These systems represent dynamic video clips with high-quality images and bright colors to attract their target audience’s attention. Using various animated and graphic techniques allows you to interest a potential client not only with your proposal but also to make them pay attention to it.

Video boards combine all the main features of visual advertising technologies, and therefore their popularity in the market will only grow in the coming years. Within such campaigns, promoted brands become the object of general attention.

Managing screens systems display already prepared advertising in the form of video clips, banners, and logos, and also broadcast information in real-time. In some cases, it is accompanied by sound effects. Also, in addition to visual communications, they use font inserts in the form of slogans and information blocks.

What are digital screens for advertising?

The widespread use of modern technologies in the field of advertising has led to the emergence of digital screens, commonly referred to as Digital Signage. They are special devices for the playback of content. With the help of innovative technologies, images are projected thanks to a multitude of semiconductor LEDs. Such screens are usually compatible with a large number of digital advertising formats.

Managing screens offers interesting short storylines that engage the consumer through the display of special videos and animations. According to research, the most target audience is attracted by advertising screens with promotions and advantageous offers. During a survey, half of the consumers note: even if they are not interested in the offer, they will still pay attention to it.

Digital Signage technologies can work on a variety of equipment:

– televisions;

– media facades;

– tablets;

– menu boards;

– professional displays;

– LED screens;

– touch panels and others.

Thanks to properly selected screen sizes, you can see them from afar and still discern the picture, catch the storyline. LED modules make the advertisement attractive and memorable, so even the hardest-to-reach target audience is engaged in this type. It’s also convenient that digital advertising, easily readable even at nighttime, affects the consumer 24/7.

For people, it’s equally appealing that this type of promotion of services and goods is entirely devoid of the annoying factor, compared to television and radio. Today, many companies create branding videos to recognize their brand, thus publishing advertisements on digital screens. Thanks to the advent of remote access, you can now forget about the need to transfer information via external storage to digital projectors — today, online managing screens is quite simple.

Main types of digital screens

With the development of outdoor advertising, more and more ways of effective promotion of services and goods began to emerge. Thus, digital screens, which can produce images, videos, audio, and other materials, became popular. Due to the increased demand for shopping, such systems are increasingly found in shopping malls and other places of large crowds. And these are subways, cinemas, central city squares, and large stores.

A wide assortment of various digital monitors allows you to choose a suitable option for the content of a particular company. Information carriers have settings for the number of advertising messages that will be displayed in a certain place. Also, the client can independently set the display time and broadcast schedule: it’s convenient to choose advertising for the whole day or at a certain time for consumers.

One of the main advantages of displaying on screens is the smooth operation regardless of weather conditions. Such structures are made of durable materials in accordance with all the requirements of standards. Screens can operate within temperature ranges from -40 to +60 degrees.

Digital advertising is divided into several main types depending on the carriers:

1. Large-sized screens. They are most often located on squares, crowded streets, and highways. They cover large volumes of the audience and are visible from afar.

2. Locally placed screens. Such structures are located in specific places – airports, shopping centers, educational institutions, restaurants, and so on.

Also, screens can be divided into external and outdoor, depending on the installation environment. Built-in media screens are capable of displaying the content provided by the client on the display at any time of day and night.

Advantages of digital screens

Advertising on video displays is broadcasted around the clock: with its help, you can choose a specific time for display due to remote access. A big plus is that with the successful placement of the advertising LED banner, you can capture the maximum target audience.

Digital screens are installed on the driveways of highways or where there is a large flow of people at any time. The versatility of this promotion method is a major advantage because anything can be advertised using screens, while the flexibility of the format allows publishing several videos with different content on one display. The content of backlit screens can be updated on a regular basis to increase interest in the target audience.

It should be noted that such a type of LED advertising is very economical and is easily programmable. Also, it is not demanding in terms of maintenance, is not afraid of frost, and even sharp temperature changes. In case of a breakdown of one of the parts, it is easy to replace it and prevent the purchase of a new structure. Given its high strength and reliability, malfunctions may occur in rare cases since the systems are reliably protected from external influences.

A long term of operation is another important advantage since the screen is purchased once and serves from 5 to 10 years, constantly displaying various advertising announcements. Since such equipment is not one of the cheapest, it is worth approaching its choice responsibly. Most often screens of sizes “4 by 3” or “6 by 19” are chosen. These standard formats allow seeing the text and image clearly at a distance of 500 meters. The standard version of the structure ensures high image clarity.

It is worth remembering about the distance to the screen canvas, which affects the receipt of a smoothed image. LED mechanisms will allow you to see the image even in the brightest daylight rays.

How to managing screens?

More and more people are turning to digital screens for the purpose of attracting customers thanks to the appearance of centralized managing screens. Such a format of promotion allows you to receive reports, adjust content, and much more, doing all this online. The organization and planning of advertising projects start with small steps of idea implementation, and managing screens allows you to support and analyze already active advertising.

To managing screens remotely remotely, there is no need to have special skills. A client can connect both existing content and create their own design thanks to standard templates to save money not on designer services. For a quick start, you can use ready-made templates for gyms, cafes, beauty salons, airports, stores, and many others.

Built-in digital signage cloud systems for managing LED displays can be of two main types. For example, synchronous Digital Signage management systems represent real-time broadcasting and have integrated memory. You can connect the system to a computer or video camera. On the other hand, asynchronous Digital Signage management systems are designed for the demonstration of already recorded material and allow displaying images, animations, and text blocks. With their help, you can create running lines on LED displays.

Managing screens remotely is quite simple thanks to special programs. They offer an intuitive functionality and connect the screen in just a few simple steps. Also, such remote management platforms allow you to combine several screens into a single whole and set them up remotely. Using flexible media planning for screen with cloud software, you can constantly update materials, make corrections, or completely delete content from your screens.

How to make advertising more effective?

LED advertising screens can increase the company’s profit with minimal investment in promotion. Firstly, such a method eliminates the need to use printed products and spend money on it. Secondly, Digital Signage digital screens provide a wide coverage of the audience of different age categories, differing in location and other parameters. Clear structured advertising can inform the consumer about current discounts, offers, and your services.

The correct design and its modernity play a significant role in such screens. It is essential when using not just multimedia materials, but also font compositions to make the text readable. The message for the consumer should be simple and specific — there’s no need to overload the stand with excessive information and “fluff”. It’s imperative to use bright and “juicy” colors so that their combination affects subconscious perception. If you doubt that you can design on your own, it’s better to turn to professionals with your idea, who will take into account all the requirements and help create unique content.

High screen playback report resolution will enhance its perception both indoors and on the streets. For effectiveness, it’s crucial to choose a good location for the structures: media content must be visible from a distance of no more than 0.5 km. Outdoor advertising is designed to increase brand recognition and, accordingly, should be placed in areas with large crowds of people. With remote control, you can change the design of advertising and learn about reporting.

What will you get from managing screens?

The remote control program can be available for: simple, touch, and advertising screens, as well as large LED screens, software for web based digital signage, and audio advertising. Accordingly, these parameters significantly affect the cost of the monthly tariff plan. Also, LED screens can display all supported formats (JPEG, PNG, GIF, and others). Managing a network of screens is convenient from a computer via a USB device or through a personal account with access to the Internet.

Managing screens is a comprehensive and relatively simple solution thanks to modern platforms. The platform allows each company employee to learn to control the display systems. It was developed with the aim of saving not only time but also expenses on employees, as with the advancement of technology, artificial intelligence has become a particular alternative to a real person.

Using content management for digital surfaces, the following functions can be performed:

1. Adding content from a personal account. Uploading high-resolution images, audio, and video files is quite simple thanks to convenient functionality. For this, it is enough to open the program through the browser of any device.

2. Relieving employees from unnecessary work. Content can be updated remotely, thereby saving time to get to the office. It’s also convenient to set up a content display schedule directly from a personal account.

3. Collection of data on display and viewing. On an ongoing basis, you can receive reports on content playback data and audience reactions.

4. Audience analysis. With software for digital signs, you can adjust the target audience by age category, gender, and other criteria.

5. Expansion of access rights. Access rights can be easily managed, allowing other employees to interact with the settings.

6. Ability to broadcast dynamic data. In real-time, you can display the current exchange rate, weather, broadcast news, and more using a digital sign player.

Managing screens is unlimited possibilities and complete freedom in creativity. When cooperating with leading platforms, the client receives not only a range of opportunities but also complete security with encrypted data transmission, TLS certificates, and many checks. LED screens allow making advertising modern and colorful.

Some platforms of managing screens offer ready-made templates that allow for regular updates to content design with current offers. Another advantage managing screens is the opportunity to use a trial period and feel all the benefits of remote access to advertising screen settings. Assessing the full functionality, you will conclude about the quality of the product and its capabilities.

Modern solutions for managing screens provide numerous opportunities for brand promotion, as well as several primary advantages:

1. Broad functionality for managing screens. Allows using a visual template editor for quick creation of unique content. It is also possible to create multi-level scenarios without the need for special skills. And support for resolutions from 4K and higher will enable the implementation of the highest quality images for placements inside shopping centers, at venues, in airports, and other places.

2. Access to managing screens from various devices. Managing screens can be done not only using computers but also other technology of operating systems like Android, iOS, Windows, LG (Web OS), Samsung (Tizen OS), and so on.

3. Support of different formats. It’s possible to create any media content capable of attracting the target audience and enhancing brand recognition.

4. Constant support for managing screens. Reliable managing screens systems care for their clients, offering 24/7 technical support in case any questions arise.

5. Replacing the standard advertising billboard with an LED screen has increased the appeal of this promotional method. Thanks to quality designs, it doesn’t fade, burn out, or be subjected to external factors. Due to its high brightness, it can be safely placed under direct sunlight. According to statistics, this type of advertising is much more effective and simultaneously more spectacular since it utilizes all senses of perception.

If you’re still contemplating effective and affordable advertising but can’t make a decision, we invite you to try Managing screensge system from Advision, software for DOOH.